(TrendHunter.com) Summer is hot for both people and pooches, so Aldi is helping canines cool down with its new Heart to Tail Dog Ice Cream. The only tricky part is making sure you don’t confuse your dog’s…
There are a lot of people who think that they are doing the right thing in doing what they do but in real they are causing this world harm by creating a terror in the minds and surrounding of people. The main cause of terrorism is grudges and being mislead. The only way to change a mind set is to give it a very soft and easy approach. The more complicated a message is the more it is ignored. I have used easy and very simple words to convey direct messages through this campaign.
The moderators may be set, but the candidates are not: The Democratic Party has not yet said which 20 presidential contenders will appear on June 26 and 27.
There’s a new late-night talk show that will be an important part of the media tour for 2020 presidential election candidates. And if you’ve ever watched Desus & Mero, you know that it’s a show unlike any other that politicians have stopped by before. The two hosts of the Showtime program–Desus (Daniel Baker) and The…
As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z–pick your group, and she’s researched them, written about them and (probably) lectured brands on how to…
While several upstart digital media companies have been struggling, Bill Simmons has found a groove with The Ringer, his pop culture and sports outlet, which is celebrating its third anniversary this month. After leaving ESPN in 2015–capping a 14-year stint where, among other things, he launched the Grantland sports-and-pop-culture website–Simmons created a site that was…
As the global brand marketing community gears up for another week of honors, meet-ups and landing new business at Cannes, we’re packing our bags to cover the 66th annual International Festival of Creativity. And to help you get familiar with the seaside town, we have updated our animated guide. Watch above for where to go…
40 years from now, AI could very well run our day-to-day lives. For now, though, it’s the potential of AI that drove us to devote a day in our Elevate: AI series to the topic. After the event, which coincides with Adweek’s 40th anniversary, we asked several attendees, including Michelle Boockoff-Bajdek, CMO of IBM Watson,…
We made this fun music video with Nick Jr to educate about all things RED! Watch and listen at your own risk. This one gets stuck pretty deep in your head. Get ready for red….We are also very excited that RED was awarded a Daytime Emmy in 2019 for Children’s Short Programme.
Problem
Citizens of Espírito Santo have already guaranteed by law the right to access information about politicians. But not everyone is willing to look for this information, which is not displayed simply and easily understood.
Insight
The slogan present on the flag of the Espírito Santo is “Work and trust”. So we decided to give state citizens the opportunity to see if they can trust that politicians actually work for the state.
Idea
The app will show the citizen three important data about the politician’s performance. This representation will be done through a graphic that forms the state flag. The visual representation is designed to communicate in a simple way, allowing the user to quickly see if the politician does his or her job or not.
Media, Outdoor, Direct Marketing
Protex
Advertising Agency:Red Fuse Paris, France
Creative Chairman:Shen Guan Tan
Executive Creative Director:Manir Fadel
Art Director:Vitor Menezes
Copywriter:Ricardo Dolla
Production House:Baxter
Chief of Staff:Candice Gee
Media Account Supervisor:Dagmara Stolc
Media Account Director:Alexandra Kypreou
Client Services Director:Peter Harrison
Outdoor, Print
Kamasutra Condoms
Kamasutra is one of the pioneers in the condoms business in India. You could argue that the brand pioneered a minor sexual revolution in the country when it was launched. However over the last few years newer brands have flooded the market. As a result, one of the key challenges for Kamasutra is to stay relevant with the younger customers. This campaign is one attempt in this direction. A fun, light-hearted take on the act of love making. No product features, no price blurb, just sex and fun.
Online
Sosh
To celebrate the launch of Sosh’s first internet offer at home, we found an innovative way to exploit Wifi network names in a way that was never seen before. We wanted to twist the often overlooked and blasé “wifi network name” into a communication channel to promote our launch.
We hacked Wifi network names and used them as a new communication platform to launch and create awareness around “La Boîte Sosh”. Through creating the Wifi Network Name generator, we were able to inject some fun and creativity in the often boring, impersonal and hard to remember world of Wifi names.
Advertising Agency:Konbini, Paris, France
Creative Directors:Guillaume Aubert, Arthur King
Art Directors:Benjamin Marius Petit, Terence Mili
Copywriters:Robin Delanoy, Alexandre Krief, Coraline Servais
Online
IKEA
The new Mac Pro was presented some days ago and people soon noticed that it looks like a… well, like a grater. IKEA reacted with an offer.
Advertising Agency:the Smarts, Sofia, Bulgaria
Creative Director:Pavlina Boneva
Graphic Designer:Lussina Terzyan
Copywriter:Doroteya Slavchova, Stoyko Kavaldzhiev
Account Director:Ivaylo Anev
Film
Volkswagen
Advertising Agency:Johannes Leonardo, New York, USA
Chief Creative Officer:Jan Jacobs, Leo Premutico
Copywriter:Gautier Fage
Art Director:Harry Neville-Towe
Head Of Integrated Production:Dana May
Group Executive Producer:Benton Roman
Producer:Adam Perloff
Production Assistant:Cary Luecke
Assistant Editor:Justin Leyba
President:Bryan Yasko
Head Of Account Management:Emily Wilcox
Management Supervisor:Mal Gretz
Account Executive:Stephen Vocaturo
Head Of Strategy:Mark Aronson
Group Strategy Director:Mary Bakarich
Head Of Communications Strategy:Meg Piro
Senior Business Affairs Manager:Kacey Kelley
Film Production Company:Somesuch
Director:Daniel Wolfe
Director Of Photography:Robbie Ryan
Production Designer:Chad Keith
CoFounders:Tim Nash, Sally Campbell
Executive Producer:Nicky Barnes
Line Producer:Saul Germaine
Local Production Service Company:Radioaktive Films
Editorial:Cosmo Street, Trim Editorial
Editor:Tom Lindsay
Assistant Editors:Dave Davis, Alex Morales, Taylor Morano, Joshua Berger
Visual Effects:Blacksmith
Vfx Supervisor:Iwan Zwarts
VFX Executive Producer:Charlotte Arnold
VFW Producer:Bindy St Leger
2D Compositing Lead:Jamie Scott
Compositors:Nick Tanner, Daniel Morris, Jacob Coy, Margolit Steiner, Chris Memoli
Cg Artist:Patrick McAvena, Tom Bussell, Vitaly Burov
3D Scanning:Milos Lukac
Color Grade:Framestore
Colorist:Simon Bourne
Sound Design:Q Department
Audio Finishing:Wave Studios
?Music Supervision:Groove Guild
Musis Supervisor:Al Risi
Integrated
Pedigree
According to the World Health Organization (WHO),* 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back. But many of those who are ready to give up on hope and throw away their will to go on eventually find love and happiness brought back to them in a very simple way: the presence of a dog in their lives.
To reinforce the positive effect that dogs have on humans, PEDIGREE® turned to the most common game between a caretaker and their pet: throwing something for the dog to fetch and bring back. The brand used this playful activity to launch a campaign encouraging adoption.
In addition to an animated short telling a beautiful, poetic story, the initiative included the creation of a line of fetch toys emblazoned with the words “love,” “happiness,” “life,” and “hope,” which were sent out to influencers and people who had recently been through a difficult experience. Whenever one of them threw “happiness” far away, for example, they’d find their faithful dog bringing it back. With this simple analogy, PEDIGREE® seeks to create even more awareness about the importance of adopting a dog, showing just how much goodness they bring to human beings’ lives.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Executive Creative Directors:André Gola, Pernil, Bruno Prosperi, Keka Morelle, Marcelo Nogueira
Creatives:Pedro Corbett, Firulo
Rtvc:Vera Jacinto, Diego Villas Bôas, Aline Silva
Production:Vetor Zero
Executive Producers:Alberto Lopes Sergio Salles
Directors:Gabriel and Alton
Animation Director:Fabiano Broki?
Liaison:Thaís Lopes
PostProduction Management:Clara Morelli, Rosangela Gomes
Postproduction:Vivi Torre, Equipe Vetor Zero
Audio Production:Cabaret
Music Production:Cyro Neto, Guilherme Azem
Composer:André Henrique
Mixing and Post:Gab Scatolin
Liaisons:Ingrid Lopes, Flávia Caparelli
Management:Verusca Garcia, Junior Freitas
AlmapBBDO Liaisons:Camilla Massari, Flavia Fusco, Renata Zuccarelli, Rafaela Braga
Planning:Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais, Leo Belquiman
Media:Daniel Ribeiro, Thabata Hidalgo, Marina Leitão
Client Approval:David Griffin, Marina Sachs, Guillermo Hermosillo, Daniel Calderoni, Gabriela Faria, Marianna Oliveira
Media
Rimowa
Advertising Agency:Anomaly, Berlin, Germany
Executive Creative Director:Frank Hahn
Creative Directors:Sebastian Lyman, Nikolaus Ronacher, Bertrand Fleuret
Executive Producer:Kerli Teo
Producers:Joanna Roman, Eric Kim, Jana Schelkle
Stills Producer:Davor Brkan
Account Director:Tania Delamotte
Account managers:Julia Saumande, Claudia Mulligan
Project Manager:Mona Vogel
Strategist:Anneliese Rapp, Dan Ball
Art Directors:Mayara Schmidt, Jan Volpp, Yonca Yilmaz, Konstantin Kopf
Copywriter:Malu Figuereido
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
