This might not come as a surprise, but a new report shows that business leaders don’t keep their hearts in the same pockets as their wallets. According to The Economist’s survey of more than 1,400 executives across 103 countries, 70% of respondents agree that “operating with social purpose” is important for their companies. However, even…
The New York Times’ “The Truth Is Worth It” was a critical look into the workings of journalism and the free press–and, in many ways, reinvented news advertising. At the Cannes Lions, the campaign took home 10 Lions, including Grand Prix wins in Film and Film Craft. In Cannes, Amy Weisenbach, svp of marketing for…
(TrendHunter.com) Fran Silvestre Arquitectos erect a stunning modernist house in Valencia, Spain. The aesthetic of the structure is defined by an incredibly slick, contemporary style that elevates itself to luxurious…
This campaign promotes the National Library of Scotland’s free exhibition ‘Northern Lights: The Scottish Enlightenment.’
From David Hume to Adam Smith, figures of the Scottish Enlightenment created, discussed and refined ideas that challenged established views and had a profound effect on the society we live in. Their ideas of science, philosophy, language and economics shook the world.
The campaign brings this to life by capturing utterly flabbergasted portraits in the style of the time, across posters, social, and out of home.
The free exhibition runs until April 18, 2020 at the National Library of Scotland, George IV Bridge, Edinburgh.
Corona has found a novel way to counteract the scourge of the ecocidal plastic connector rings used to hold together packs of canned beverages. In a campaign from Leo Burnett Mexico, the AB-InBev brand is introducing a new model of beer can designed to screw into one another vertically to form a long, pole-like six-pack….
The U.S. Women’s National Team’s 13-0 rout over Thailand dominated Twitter during the group stage of FIFA Women’s World Cup France 2019. Twitter said the top-tweeted matches during the group stage were: U.S. vs. Thailand Brazil vs. Jamaica Australia vs. Brazil Italy vs. Brazil U.S. vs Chile The most-tweeted-about moments were: Cristiane completes the hat…
CANNES, France–Since it was founded by Madonna Badger in 2015, the Cannes Glass Lion has not only seen some outstanding work but has continued to gain momentum and a reputation as one of the most sought-after prizes at the Cannes Lions. Past Grand Prix winners have tackled serious topics including stigmas around menstruation, gender identification…
CANNES, France–Mars Australia is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion’s Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne. The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they…
McCann New York was awarded the Cannes Lions Grand Prix for Good for its “Generation Lockdown” campaign for March for Our Lives, the student activist nonprofit organization formed in the wake of the Marjory Stoneman Douglas High School shooting. The campaign highlighted that 95% of public schools engage in lockdown drills to prepare students for…
The streets of New York City are home to countless breakups, makeups, screaming fits, drunken antics and more. Now, three creatives at McCann’s midtown Manhattan headquarters is on a mission to document these happenings via a project that asks people to share the memories–good, bad and ugly–that they associate with particular city street corners. The…
CANNES, France–Before this year’s Cannes Lions, there was a great deal of expectation surrounding Droga5’s work for The New York Times. Compelling in its message and expertly crafted, “The Truth Is Worth It” series shines a light into the relentless drive of journalists and the free press to unearth the truth to hold power to…
A campanha “The Truth is Worth It” foi eleita sem maiores surpresas a grande vencedora do Grand Prix de Film no Cannes Lions deste ano. Criado pela Droga5 para o The New York Times, a série de vídeos sobre a luta pela verdade em diferentes regiões do mundo confirmou o favoritismo que tinha na categoria …
O post Cannes Lions 2019: campanha do New York Times confirma favoritismo e leva GP de Film apareceu primeiro em B9.
O Cannes Lions anunciou hoje (21) a lista de vencedores da categoria Titanium que é a principal honraria de sua premiação, e numa reviravolta extraordinária foi uma campanha do Burger King que foi consagrada com o maior GP do festival. Criado pela FCB New York, “The Whopper Detour” destronou concorrentes fortes como “The Truth is …
O post Cannes Lions 2019: “Whopper Detour” rende ao Burger King o GP de Titanium apareceu primeiro em B9.
An illustrated representation of this year’s theme for World Refugee Day; Step With Refugees. To seek asylum from countries that offer it, refugees take terrifying journeys fraught with dangers that prove, too often, fatal for many of them. They need all the help they can get to create a safe space, a haven where they can pick up the pieces of their lives and thrive. Everyone who can should render that help, no matter how little.
competitive:
Cox Media Group:
Ideabar is a full-service advertising agency powered by Cox Media Group that tells powerful brand stories. Our Marketing Vanguards + Media Rockstars b
West Palm Beach, Florida
CANNES, France–Twelve years after winning its last Titanium Grand Prix at the Cannes Lions for “Xbox King Games,” Burger King is now back on top of the festival’s most forward-looking category. The chain received top honors in the Titanium Lions for “The Whopper Detour,” created by agency FCB New York. “It checks off all the…
Departamentos de Pesquisa e Desenvolvimento das empresas por vezes trazem a público alguns produtos que juntam tecnologias de maneira meio caótica, como se fosse uma colcha de retalhos. E por isso, Luiz Yassuda, Gabriel Prado e Tales Cione discutem os Frankengadgets num papo descontraído sobre as suas finalidades. A arte de capa e edição do …
O post Mupoca #093 – Frankengadgets: tecnologia útil ou defenestrável? apareceu primeiro em B9.
Taco Bell is giving consumers the first peek inside its much-anticipated pop-up hotel in California–and the mood is breezy … but also spicy? Regardless, there’s little that’s subtle about the decor in the two previewed guest rooms–in the “King Sauce” theme, a giant wall-mural sauce packet calmly screams “FIRE!” over the headboard, to ensure soothing…
(TrendHunter.com) To raise awareness and advocate for blood donations, the American Red Cross launches the ‘Missing Type’ campaign which extends to a few well-regarded global brands. In light of World…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
