Hasta La Creative!

The annual Scripps National Spelling Bee is aired on ESPN, yet people who watch ESPN don’t even know that. Football, baseball, basketball. Those are games. This is a sport.

The challenge was to make Gumtree relevant to millennials, using places that resonate with them, feel relevant to their lives and reflect their behaviors.
We found that Gumtree’s service is cluttered, which puts off millennials who have a short attention span. Therefore we decided to use simplicity to improve sales and brand image. This led us to the big idea of “same thing but cheaper”- spend less on something that does the same job.

Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets.
Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex.

Liva, a fashion fabric brand, decided to launch LIVAECO – A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase.
Introducing ‘LIVAECO PLANTABLE TAG’ – Designed to sprout into flowers, vegetables and trees when planted.
We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network
Livaeco tags extended its support to a circular economy – hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons.