Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox’s Marianne Gambelli on Tuesday, Disney’s Rita Ferro on Wednesday and WarnerMedia’s Donna Speciale Thursday is Jo Ann Ross, CBS’ president and chief advertising revenue officer. While Ross will be making…
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KIA Motors
The best technologies are the ones based on real life insights.
Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting.
Advertising Agency:Innocean, Berlin, Germany
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff
Senior Art Director:José Filipe Gomes
Senior Copywriter:Pedro Lourenco
Copywriter:Antonio Neto
Art Director:Gonçalo Martinho
Post Production:Moreira Estúdio
Media, PR, Online
Plano de Menina
Plano de Menina (Girl’s Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks:
– “Do you think that’s fair?”
The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men.
“We began the #EqualPay movement with thousands of girls who are part of our project, calling on all girls and the adults responsible for them, throughout Brazil, to join us in our struggle for change and a future where women have the same opportunities as men. Plano de Menina prepares girls to take their rightful places in society and take charge of their lives. But are companies and society prepared to give them their due and value their potential?
“We need to talk about this and seek positive initiatives together in order to promote this change, which will lead to many positive results for society. A girl who is financially independent can change for the better, not only her own life, but the lives of those around her and the GDP of her country,” stated Viviane Duarte, founder of Projeto de Menina, which is becoming an Institute this month.
NUMBERS THAT DEMONSTRATE UNEQUAL PAY
In Brazil, women in all social classes still earn less than men, even when doing the same jobs, with the same – or even greater – competence. According to data from the Nationwide Continuous Survey by Household Sampling (Pnad), conducted in the 4th quarter of 2018 and released by the Brazilian Institute of Geography and Statistics (IBGE), the unemployment rate during the period was 11.6%, with significant differences between men (10.1%) and women (13.5%).
This difference was found in all five regions of the country, with the North region standing out for the greatest difference between men and women (22.9 percentage points), and the South with the lowest (17.7 percentage points).
A 2018 report titled “Stagnated Country,” by Oxfam Brazil, which examined socio-economic inequality in Brazil with data from 2017, showed that pay differences between men and women exist across all social and economic classes.
According to the study, women are paid on average 70% of what men are paid. This means that women receive 30% less while paying the same taxes and unemployment contributions for the same jobs. In the section of the study that looks at the poorer half of Brazil’s population, women’s income was found to be equivalent to 75% of the male average. Within the richest class, the population with the top 10% income, this discrepancy was ever greater. In 2017, women in this category earned an equivalent of 60% of what men earned, while in 2016, it was 69%.
The researchers asserted that the cultural structure of Brazil, misogyny, and discrimination were the main reasons for this disparity. When looking specifically at black women, the numbers are even more alarming and the disparity even more cruel. According to the study “The Challenge of Inclusion,” by the Locomotiva Institute, released in 2017, the average salary of black women with a college degree was 2,900 BRL per month. For comparison, white women were found to earn 3,800 BRL, while black men earn 4,800 BRL, and white men, 6,700 BRL.
#EQUAL PAY MOVEMENT
The Equal Pay Movement began this week, and will promote events with employers and companies, as well as public policy activation initiatives, among other activities, throughout the year, in order to encourage companies and government organizations to join the cause and foster change.
“It’s an honor for BETC to participate in this movement alongside Plano. The disparity in pay between men and women is a sad reality for all markets, and it’s urgent that we do something to change this situation. We hope to bring this problem to light with this project and inspire people and companies to take action and promote equality.”
Advertising Agency:BETC | Havas, Sao Paulo, Brazil
CCO:Erh Ray
Executive Creative Director:Andrea Siqueira
Creative Directors:Alexandre Kazuo, Lucas Ribeiro
Creation & Content:Guilherme Possobon, Victor Castelo
Brands & Business:Camila Nakagawa
Communication & PR:Camila Nakagawa, Natalia Oska
Rtv Production:Anna Ferraz, Catia Nucci
Film Production:Trator Filmes
Executive Production:Gabriela Lemos, Armando RuivoDirector: Julia CruzAgency Editor: Tiago HasegawaSound Production: CabaretMusic Product
(TrendHunter.com) Maria Scarpulla — a Belgian-American designer, looks to tap the mood of consumers through a selection of minimalist contemporary tables. The furniture takes on a simple silhouette that can be…
Myanmar’s de facto civilian leader, Daw Aung San Suu Kyi, a former prisoner herself, resisted pressure to release the journalists, becoming angry when their case was raised.
Social campaign against alcohol abuse for Rete Citta Sane – Healthy Cities, the Italian Municipalities’ network promoting health.
People are used to the amount of device memory is a limited resource. If the camera roll is written 24 frames, you get only 24 photos. But if you have a Galaxy S10+ with 1 TB of memory, a lot of photos fit. As if it were a camera roll with 500,000 frames. Galaxy S10+ 1TB saves half a million of your favorite photos.
Tornado by Harmony, it’s a condom that increases sexual pleasure. It’s tornado tip and large numbers of stretch marks, create a different sensation in bed, that’s able of bringing “real life” tornado’s to people’s bed’s. So, willingly to capture the personal feel and power of an orgasm, we partnered with an illustrator that is well-known for it’s a stylishly old-school feel, in large part because he draws most of the illustrations by hand, scanning in later to add color. The result is a beautiful real life Tornado, embodied by a couple in bed as a metaphor for how powerful an orgasm can be.
Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point.
Evidence from Ms. Stone, who has accused Mr. Rush, the actor, of inappropriate behavior, was kept out of the trial of his defamation suit against an Australian news outlet.
Nesta semana preferimos não contar o que vamos falar sobre “Bartleby, O Escriturário” de Herman Melville . ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: www.facebook.com/caixadehistoriaspodcast. Twitter e Periscope: twitter.com/caixa_historias. Instagram: www.instagram.com/caixadehistorias. Grupo de Leitores no Facebook – Pandores: www.facebook.com/groups/pandores ==== APOIE O CAIXA DE …
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The picture is all about Abeja’s spirit & values with “an attitude for realizing nonlinear innovations with technology to make effective contributions to our society”. Micha? Misi?ski takes us for a journey through the – often contrary but constantly amazing places in Japan. With the visual & sound effects, this might be a truly immersive experience.
In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform.
competitive:
Creative Circle:
Position: Senior CopywriterLocation: Other MDStatus: Freelance to Full Time / Full TimeEstimated Duration: Possible Full TimeStarts: April/ May 2019Ra
Frederick, MD, Maryland
competitive:
Creative Circle:
A leading company is looking for a Bilingual Copywriter to join their team.This role can be located in Richmond, VA or McLean, VA.This assignment is o
McLean, Virginia
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