Hasta La Creative!

Next season, Fox is doubling down on The Masked Singer, which became TV’s biggest freshman hit this year, by bringing the show back again this fall and giving its Season 3 premiere the biggest lead-in possible: Super Bowl LIV on Feb. 2 of next year. As Fox unveiled its 2019-20 schedule ahead of this afternoon’s…

Did you know that Snapchat allows you to remove friends from your friends list? Our guide will show you how to remove someone in the Snapchat application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Friends screen, tap and hold on the friend you wish to remove. Step…

Existe um jeito certo de se mostrar video games para alguém não habituado? Conversamos sobre a nobre arte de introduzir essa mídia para três públicos bastante diferentes: crianças, jovens que só conhecem video games modernos e adultos que nunca jogaram. Ataris e Nintendinhos funcionam com crianças pequenas ou mesmo millenials? Como convencer um adulto reticente de que video game é uma expressão interessante? Existe um cânone gamístico?

O post Pouco Pixel 152 – Caminho Suave apareceu primeiro em B9.

Direct Marketing, Design
Bicycling Magazine

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike’s price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn’t get enough attention nor outrage between Brazilians for one reason: they just don’t know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. 

A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It’s built with the same parts and the same materials, it’s just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it.

Advertising Agency:Talent Marcel, São Paulo, Brazil
Creative Director:Philippe Degen, Eduardo Martins, Daniell Rezende, Rodrigo Tortima
Art Director:Sérgio Takahata
Copywriter:André Jardim
Bike Design:Cardoso Cycles
Photographer:Rodrigo Ribeiro
3d Modeling:Fuze Image
Production Company:Boiler Films
Director:Dulcidio Caldeira
Executive Producer:Gabriel Dagostini
Account Services:Priscilla Sanches, Rebeca Broncher, Kiki Eisenbraun, Sabrina Geraissate
Production Coordinator:Letícia Xavier
Post Production Coordinator:Fezão Barbieri
Assistant Director:Nina Coimbra
DoP:Ted Abel
Production Director:Tadeuzão Piantino
Editor:Ricardo Quintela
Audio Production Company:Jamute
Producer:James Pinto, Daniel Teles
Executive Audio Producer:James Pinto
Coordination:Juliana Zuppo e Cassia Garcia
Sound Engineer:Otávio Bertolo, Fernanda Galetti, Rafael Laurenti

Media
Triathlon Sport

During May, all brands tell you how much moms strive for their family. However, none has shown physical proof of them, until now.

Advertising Agency:Independencia, Lima, Peru
General Manager:Jose Canonico
Head Of Planning:Rafael Andrade
Head Of Art:Santiago García
Creative Director:Luis Cabrera
Art Director:Giuliano Sosa, Gabriela Velasquez
Copywriter:Franco Lulli
Account Executive:Luis de la Cruz

Game of Thrones fans in the U.K, unfortunately, don’t have it easy; they’re forced to stay up until 2 a.m. each week if they want to catch the show when it first airs, or else risk running into spoilers. Fortunately for advertisers, the U.K. version of the show on Sky Atlantic includes an ad break,…

Media
Tottus;CIRSYS

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world.

Advertising Agency:Wunderman Thompson, Lima, Peru
Creative Director:Bruno Reggiardo
Head Of Art:Augusto Landauro
Art Director:Miguel Ucañan
Copywriter:Kenny Quiroz
3d Animator:Ricardo Villar
Production:Saturno Films
Director:Alvaro Luque
Additional Credits:Erick Carranza, Miguel Angele, Rodrigo Vega, Jean Pier Solorzano, Lizbeth Diaz Nuñez

Online
Movistar

A few weeks ago, in an official football match in Peru, Pedro Gallese, goalkeeper of the Peruvian team, was insulted by an Argentine player. The insult was heard by everyone because the players were next to the microphone not he field. The next day what happened became international news. And although at that time there was no response, on Mother’s Day it seemed logical to give a space to the person attacked, so that she could defend herself: Mrs. Tatiana Quiroz, mother of the player. Movistar, on mother’s day, wants to remember that even though the love of a mother, cares and defends, is above all unconditional.

Advertising Agency:VMLY&R, Lima, Peru
Ceo:Eduardo Grisolle
Ecd:Tin Sanchez
Creative Director:Carlos Tapia
Art Directors:Jose Roque, Luis Balvin
Copywriter:?Jefferson Porras
Account Director:Sara Cervantes
Account Supervisor:Lorena Castellanos
Account Executive:Xenia Felix

Print
Café Caribe

It’s time to wake up.

Advertising Agency:VMLY&R SCL, Santiago, Chile
Executive Creative Director:Francisco Cavada, Alvaro Becker
Head Of Art:Sergio Araya
Creative Director:Rafael Pabón
Art Director:Jaime Cano – Nicolás Cespedes, Luis Ramos, Natalia Rodríguez
Copywriter:Sebastián Vega, Piti Contreras
Photographer:Juan Carlo Sotelo
Retoucher:Paz Arriagada