If you ever find yourself bored enough to play a video game created by a grocery store chain, look no further: No Frills has you covered. The Canadian chain of discount supermarkets has launched an 8-bit video game with help from Toronto agency John St., where players can scoop up deals while avoiding “frills” such…
Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can work with third parties to assess the performance of ad campaigns on the industry’s largest video-sharing network. The moves come as U.S. advertisers increasingly turn to such audience hubs as…
Em meados dos anos 90, Gabriel, o Pensador entoava o hit “Lôraburra”, que embora o rapper tenha sempre frisado se tratar de uma letra sobre “essas playboyzinhas estereotipadas”, não deixou de ser usada do jeito errado ao longo dos anos, ou seja, como ofensa às mulheres loiras. 25 anos depois, O Boticário aproveitou o lançamento …
O post Gabriel, o Pensador transforma refrão “lôraburra” em “evolua” a convite de O Boticário apareceu primeiro em B9.
Já faz pouco mais de um mês que o Burger King anunciou ao mundo a criação do Impossible Whopper, uma edição limitada de seu celebrado sanduíche que era nada mais que a sua versão vegetariana. Produzido em parceria com a startup Impossible Foods, o prato que substituía a carne por outra criado com base em …
O post Vendas do “Whooper vegetariano” do Burger King aumentam capital da Impossible Foods em US$ 300 milhões apareceu primeiro em B9.
Barcelona, a satirical journalism magazine, presents its new idea in which it laughs about the most bizarre acts of corruption in Argentina. The campaign focuses on a practice as absurd as illegal: the declaration of false addresses. Barcelona made a special delivery to the most absurd fake addresses declared by people linked to power, just to remind them that they have not been forgotten.
Fast and Female envisions a world where all girls will have positive, empowering experiences in sports. For that to happen, they need someone right by their side! Let’s keep young girls healthy, active and ahead of the game.
Taking a loan in Latvia is tricky. There are a lot of fast loan companies, many of whom are notoriously famous for hidden costs. To avoid hassle and a need to study numerous legal disclaimers for each loan there is now a platform that does it for you – Credify. The creative idea is to equate borrowing without comparing to a blind chicken finding a kernel of corn, as the old saying goes.
The best technologies are the ones based on real life insights. Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting.
Twitter began notifying impacted iOS users of a bug that may have caused it to inadvertently collect location data, which may have been shared with one of the company’s “trusted partners.” The social network shared more information in a Help Center post, saying that the bug only affected people who opted in to the precise…
Em mais uma decisão judicial que afeta diretamente os negócios da Apple, a Suprema Corte dos Estados Unidos decidiu em uma votação 5 a 4 que o caso anti-truste contra a App Store pode ser submetido aos tribunais federais. Movido por um grupo de usuários da marca, o processo alega que a comissão de 30% …
O post Suprema Corte dos EUA valida caso antitruste contra a Apple apareceu primeiro em B9.
After putting three magazines up for sale last year, the publisher strikes a deal said to be worth $35 million. The longtime Golf Digest editor Jerry Tarde will stay.
Disney has consolidated the entirety of its U.S. media buying and planning business with OMD, sending media responsibilities for 20th Century Fox to dedicated division OMDE, according to several people familiar with the matter and internal documents obtained by Adweek. Company leadership announced the decision to its teams and agency partners late last week. That…
Usando um recurso com Inteligência Artificial, o Museu Dalí “reviveu” Salvador Dalí, falecido em 1989. O lugar é conhecido por concentrar grande parte das obras surrealistas do artista, e a ação foi pensada para inaugurar uma nova exposição do museu, intitulada “Dalí Lives”. A princípio, a exposição interativa incentiva os convidados a se aproximarem de …
O post Salvador Dalí “ganha vida” em museu dos Estados Unidos apareceu primeiro em B9.
Print
ADT Goiânia
In Brazil, when someone has a very low Credit Score, we popularly say that this person “got his/her name dirty on the square”. Based on this, the Box Advertising Agency created a campaign, in which the debtors are encouraged to pay their debts, in order to increase their Credit Score and finally “clear their name”.
Advertising Agency:Box Comunicação, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Ribeiro
Illustrator:Wesley Silva
Additional Credits:Fernando de Paula
Media, Outdoor, PR
Yo quiero, Yo puedo
Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
General Creative Director:Luís “madruga” Enríquez
Creative Director:Sara Collazo, Rodrigo Casas
Art Director:Sara Collazo, Gilberto Garcia, Claudia Mondragón, Juan Carlos Del Torno, Ernesto Carrasco
Copywriting:Diana Haro, Tania Lopez
Agency Producer:Violeta López, Dario Casso
Account Director:Maria Valentina Herrera
Client:Instituto Mexicano de Investigación de Familia y Población A.C.
Comunication leader:Shoshana Grossman-Crist.
General Director:Martha Edith Givaudan Moreno
Production Company:Home Films
Director:Poncho Aguilar, Mariceni Allende
Executive Producer:Antonio Greene
Line Producer:Hector Mestre
Director Of Photography:Rocco Rodríguez
First Assistant Director:Eduardo Negrete
Editor:Julio Hernández
Music:Parvin Music
Compositor:Ricardo Galván Kondo
Sound Design:Dinamita Post
Color Correction:Dinamita Post
Postproduction:Dinamita Post
Business Development Senior Director:Martha Montemayor
Vice President:Mariceni Allende
BCW Mexico:Mariceni Allende, Edgar Patiño, Susana Milla
Account Manager:Edgar Patiño, Susana Milla
Agencia de medios:Mindshare
Team Leader:Norma Jiménez
Manager:Carlos Alberto Rodríguez
Media, Outdoor, Direct Marketing
Bud
Advertising Agency:Anónimo, Mexico
Production:Santos Films
We brought Ghana’s symbol and fabric storytelling legacy into label design. We selected 62 icons and symbols that represent different aspects of Ghanaian culture and history. Then we weaved them together to create a contemporary, fabric-like pattern for the Guinness label, which not only told Ghana’s story, but also literally and figuratively put Guinness at the heart of Ghana’s 62nd Independence celebrations.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
