With a new version of a classic Queen song and high-profile Advocates, a Music campaign is Drumming up Support for the European Elections: in Favour of a United Europe and against Nationalism & Marginalisation
The ubiquitous internet celebrity whose permanent scowl spoke for all of us in our darkest moments died in the arms of her “mommy” on Tuesday, her family said.
Online
Hong Kong Stroke Association
Advertising Agency:Cheil, Hong Kong
Creative Directors:Paul Chan, Wilson Ang
Art Directors:Max Fung, Edmond Leung, Sam Chow, Matthew Yuen, Cherry Lo
Copywriter:Molly Man
Account Director:Denise Chan
Film
Ouigo
Advertising Agency:Rosapark, Paris, France
CoFounders:Gilles Fichteberg, Jean-Francois Sacco, Jean-Patrick Chiquiar
Creative Directors:Jean-Francois Sacco, Gilles Fichteberg
Art Director:Julien Saurin
Copywriter:Nicolas Gadesaude
Managing Director:Delphine Drutel
Account Director:Lucile Wissocq
Account Manager:Ilana Descourtieux
Social Media Managers:Cassandre Geron, Thibaut Thureau
Tv Producter:Elodie Jonquille
Pr:Mélanie Colléou
Director:Alice Moitié
Production:Standard
Producter:Julie Matthieu
Directrice de Production:Justine Sautrey
1st assistant director:Mohamed Elarche
DoP:Marco Graziaplena
Chief Decorator:Lucie Libotte
Stylist:Clelia Cazals
Postproduction image:Poster
Editing:Sophie Reine
Sound Production:Grabuge
CEO Ouigo:Stéphane Rapebach
Marketing:Najoua Ben Jemaa
Ecommerce and Communications director:Najoua Ben Jemaa
External Communications Manager:Lisa Mangin
Social Media Manager:Alexis Toutain
Online
McDonald’s
McDonald’s X Banksy
The Shredding Animosity meme generated a movement. Being the first brand that reacted to Banksy’s activation allowed us to take a crucial moment for culture and make it relevant for McDonald’s. A simple post at the right time organically generated more than 83 million impressions, pulling the trigger on a swarm of user-generated content and social mentions.
Advertising Agency:TBWAANG, Gzira, Malta
Senior Creative Director:Richard Agius
Media, Outdoor
Fox
“The Passage”: Fox Channel brings posters vulnerable to sunlight to the streets
In partnership with BETC/Havas, “The Vampire Poster” promotes the channel’s new series and showcases innovation in outdoor media posters
FOX Channel launched the series The Passage. It tells the story of a virus that turns people into vampires and could bring about the end of the human race.
To promote the first season of the series, the channel partnered with BETC/Havas in an action that created special posters that are vulnerable to sunlight. The pieces were put up at night on the streets of São Paulo. At daybreak, when the first rays of sunlight hit the poster, the paper would begin to burn until it turned to ashes. Just like vampires.
The effect was made possible thanks to the creation of a flammable paint made from a mixture of special paint, potassium permanganate ( KMnO4), and sulfuric acid ( H2SO4), which was applied to the back of the posters. As soon it came into contact with sunlight, the paper would begin to combust, catching fire immediately.
“The Vampire Poster combined storytelling with the innovative use of technology in outdoor media. The piece wasn’t simply positioned outdoors, it actually used the outdoor environment to spread its message,” emphasized Andrea Siqueira, Executive Creative Director at BETC/Havas.
Advertising Agency:BETC | Havas, Sao Paulo, Bra
CCO:Erh Ray
Ecd:Andrea Siqueira
Creative Directors:Laura Azevedo, Alexandre Kazuo, Lucas Ribeiro
Creation:Chico Lucas, Gustavo Guives Leal
Tipography:Lígia Fava
Brand & Business:Giovana Degen, Camila Steiman
Channels & Engagement:Carlinha Gagliardi, Ricardo Xavier
Communication Head:Camila Nakagawa
Integrated Production Directors:Mariane Goebel, Anna Luisa Ferraz
Film Production:Anna Luisa Ferraz, Stela Viola
Film Production Company:Damasco Filmes
Direction:Alexandre Lucas
Photography Direction:Danilo Mantovani
Executive Production:Marcelo Monteiro, Carlos Righi
Production Company Account:Felipe Silvani
Motion:Breno Amorim
Visual Effects:Breno Amorim
Audio Production:Canja Audio Culture
Graphic Producion:Gilmar Tadeu De Souza, Carlos Valeriano
Scenographic:Focos Produção, Cenografia
Effects Producion:Focos Produção, Cenografia
Advertiser:Sergio Domanico, Priscila Vilardi, Stefanie Thiene
McDonald’s X Banksy
The Shredding Animosity meme generated a movement. Being the first brand that reacted to Banksy’s activation allowed us to take a crucial moment for culture and make it relevant for McDonald’s. A simple post at the right time organically generated more than 83 million impressions, pulling the trigger on a swarm of user-generated content and social mentions.
The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season.
Life got complicated for this scion of a powerful Utah family when he became the publisher of a struggling newspaper.
Nesta semana visitamos mais um clássico da ficção científica em “Blade Runner” de Philip K Dick . ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: www.facebook.com/caixadehistoriaspodcast. Twitter e Periscope: twitter.com/caixa_historias. Instagram: www.instagram.com/caixadehistorias. Grupo de Leitores no Facebook – Pandores: www.facebook.com/groups/pandores ==== APOIE O CAIXA DE …
O post Caixa de Histórias 171 – Blade Runner apareceu primeiro em B9.
Title: THALASSEMIA AWARENESS WEEK BY YUWEUS, KOLKATA
Client: Rotary Club of Calcutta Sun City, Rotary International District 3291
Agency: YUWEUS, Kolkata, India
Copy: Sanjeev Dassani
Art: Aanton Mookherjee
Thalassemia is a life-taking blood disorder. Over 3,00,000 babies are born every year with it. Surprisingly, the parents are the cause of a child being born with this dreaded disease.
Unfortunately, there is no cure for Thalassemia. Fortunately, it is absolutely simple to prevent. If couples get a simple Thalassemia Blood Test done before marriage, it can be determined if they carry the traits of Thalassemia or not.
Rotary Clubs of Kolkata, RI District 3291, with support from various Rotary Clubs across India and Bangladesh, have come together to fight the threat by creating widespread awareness. The campaign ‘Check the T. Strike off Thalassemia.’ created by YUWEUS has today become a war-cry for everyone to join this fight.
Sharing their thoughts on the campaign, Sanjeev Dassani and Aanton Mookherjee, the guys behind YUWEUS said, “To be handling such a global mission is not just a matter of prestige, but a huge responsibility on us. The success of the initiative can save many-a-lives, hence whatever we express needs to create a deep impact and move hearts.”
(TrendHunter.com) The K9 Chill collar is a convenient product that helps to provide cooling for dogs during the heat. The cooling collar only needs to be moistened with cold water to keep dogs of all sizes cool for…
competitive:
Cox Media Group:
Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant cons
Arlington, Virginia
competitive:
Creative Circle:
Our boutique company who is well known for making products on the “As Seen On TV” space is seeking a GRAPHIC DESIGNER with Production skills to join t
Hawthorne, New York
Mastercard Company announced the launch of the PayBag — a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out.
Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. Our research revealed that the main switching barrier is the contradiction between sustainability and convenience. In other words, the fact that sustainable consumer behavior sets limits on comfort, aesthetics, ease and quickness of the experience.
To promote conscious consumption, Mastercard decided not to encourage people to change their behavior, but to make sustainable shopping more attractive as an experience. To achieve that, we launched the PayBag® collection — an all-in-one solution which makes shopping more sustainable AND more enjoyable. Paying with PayBag® is easier and faster than using cash and plastic cards. In contrast to disposable bags, it can be used for years and doesn’t pollute the environment after that. Unlike ordinary reusable shopping bags (which people actually forget to bring with them at 40% of shopping trips), it remains in your pocket all the time — because you can’t go shopping without everything you need to do it.
Brand designers have developed a convenient technological solution: when folded, the novelty easily fits into a pocket, and when needed unfolds into a full bag. All bags are made of 100% recycled plastic and are presented in four versions, corresponding to the four types of cards of the partner bank.
The eco bag can be received by simply ordering a card from the partner bank of the project. The courier delivers the card in an eco-wallet, which in just a few seconds will turn into a fashionable PayBag®.
PayBag® project launched in support of conscious consumption and will help people to say no to disposable bags – one of the most common types of plastic waste.
The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space.
The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs.
The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education.
The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.
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