Roku, looking to capitalize on the continued swell of advertiser interest in streaming, is giving marketers another tool to measure ad campaigns’ reach and effectiveness across its OTT offerings. The streaming platform is rolling out new tools to let advertisers review their linear TV campaign performances and model the possible streaming audiences they can reach…
Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize–or remove–human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign implementation by automating how creative is matched with media space. This includes…
LinkedIn’s quarterly update to its Sales Navigator lead-management dashboard features a redesigned homepage with a focus on alerts, among several improvements. Vice president of product management Doug Camplejohn said in a blog post that the redesign will make it easier for teams using Sales Navigator to identify changes at companies, locate relevant prospects and determine…
Did you know that Snapchat allows you to turn on Story notifications for specific friends and/or accounts you follow? When you turn on Story notifications for a specific account, the application will notify you when they post a new Story. Our guide will show you how to turn on Story notifications for a specific account….
Feitos de açúcar, gelatina e amido de milho, canudos comestíveis não causam impacto algum ao meio ambiente
O post Canudo comestível é alternativa sustentável ao canudo de plástico apareceu primeiro em B9.
Film
Novartis
With new preventive treatments now available for migraine, a unique approach was required to cut through a category full of clichés and get patients to demand more from their specialists. So for the first time, migraine is depicted as a dark, creeping, amorphous monster stalking people who are trying to go about their daily lives – all inspired by the descriptions given by migraine patients themselves. The message however is positive; the patients are no longer being controlled by this debilitating disease. Finally it’s possible to Tame Your Migraine.
Advertising Agency:Havas Lynx Group, Manchester, United Kingdom
Creative Director:Lou Shipley
Art Director:Rob Jenkins
Copywriter:Lou Shipley
Director:Nick Jay
Production:Mtp, Scotland
Print
BoConcept
During the week leading up to the grand finale of one of television’s biggest hits, Game of Thrones, millions of people were wondering who would end up sitting on the Iron Throne. Taking up a strong insight, Danish furniture brand BoConcept released a series of ads that reminded viewers there’s a throne at home they’ve already lost to those with the fiercest claim. Every dog owner knows that, no matter who pays the bills or sets the rules of the house, once their pets decide on their favourite sitting spot, no one will be able to get them out. Might as well go get a new chair to watch the final episode from.
Advertising Agency:Mass Digital, Bogotá, Colombia
Creative Directors:David Patiño Mahecha, Nataly Díaz Suaza
Art Director:David Patiño Mahecha
Copywriter:Daniel Carreño León
Photographer:Epigrama
Additional Credits:María Claudia Pico, Nicole Ascanio, Juan Sebastián Navarrete, María Carolina Velasco
The challenge of the campaign was to make clear to the consumer, one of the great strengths of the brand: the ease of finding its products.
We use popular expressions related to the difficulty of finding, buying,
electrical materials, tools, hardware and hydraulics.
In the UK, more than 30 women die prematurely from cardiovascular disease every day. And yet, heart health campaigns are predominantly aimed at men. This lack of awareness can result in women dismissing common symptoms until it’s too late. We had to encourage women to stop and listen to the warning signs emanating from the heart. To engage the radio listener, we crafted a romantic poem which, at first, could have been delivered from one lover to another. In fact, the poem is an emotional plea from a heart to its ‘owner’, to reflect on their lifestyle before it’s too late. Inspired by the fact that Cardiologists refer to the heart beat as ‘lub-dub’, every word and syllable of our ‘Luv Dub’ poem has been chosen to maintain the repetition of a cardiac rhythm, and delivered at exactly 100bpm – the heart rate of someone who is in an agitated state.
Marc Tuttsell: “Everything in this case is a cleverly constructed lie and shameless self-promotion, yet it is done with a lot of self-humour and uses cutting edge technology to show how Andrey, the ideal creative of today in my opinion, can combine his experience in Publicis with software development skills. DeepFake copies of famous advertising people are used in a job-seeking stunt for the first time ever, but I’m sure more will come as we step into a new era for the whole advertising business”.
Even if you’ve graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually breaking into any creative field may seem a bit daunting. But have no fear: For this year’s Grad Guide, Adweek spoke to experts like Heimat chief creative officer…
Before Anna Camp starred in Pitch Perfect, she pitched Enterprise Rent-A-Car. Before he became Det. Jay Halstead on Chicago P.D., Jesse Lee Soffer did a commercial for Kix. While Camp and Soffer got their first big breaks in commercials, other celebs, like Chrissy Teigen, pitch brands that align with their beliefs, even while starring on…
Film, Online
Carlingford Lough Ferry
Across the Lough of Legends follows the adventures of intrepid naturalist, Adrian Shine, as he sets sail aboard the Carlingford Lough Ferry on the trail of mythological sea creatures called ‘horse eels’.
Advertising Agency:Happy Feckers, Dublin, Ireland
Ceo:David Kirwan
Creative Director:Martin Gillan
Director:Nick Jones
DoP:Rua Meegan
Focus Puller:Greg McGuinness
Sound:Simon Murphy
Drone Operator:Niall Carroll
Producer:Gina Casey
Client:Brónac Mackin
Film
Dr. Giorgini
Advertising Agency:Deloitte Digital, Milan, Italy
Partner:Alessandro Gaudio
Executive Creative Directors:Emanuele Viora, Andrea Jaccarino
Manager:Fabrizio Marvulli
Creative Strategist:Vasco Bertoldi
Digital Media Specialist:Ziad Tayah
Executive Producer:Pierangelo Spina, FILMGOOD
Producer:Carlotta Magnani
Director:Igor Borghi
DoP:Luca Esposito
Art Department:Luigi Pelizzo
Stylist:Giulia Tagliaferri
Upm:Caterina Martini
Steadycam Operator:Luigi Andrei
Editor:Lorenzo Colungati
Original Music:Enzo Casucci
Sound Design:Giuseppe Catalano
Colorist:Claudio Beltrami
Postproduction:Vetriolo
Post Production:Edi Effetti Digitali Italiani
Media
17h10
When the red carpet turns green: a dress made from 8 meters of the Cannes Festival red carpet leftovers.
Advertising Agency:Wolfgang, Paris, France
Founders:ADAM ARAUJO, Julien Vélu
Photographer:Romain Servais
Postproduction:UZKID
Sound Production:Majoie
Brand Managers:Amélie Delacour, Caroline Rey
Creative Strategist:Terry Fouchy
Online
En los Ojos del Rey
The First Book Translated to Memes.
Advertising Agency:Saatchi & Saatchi, Barcelona, Spain
Creative Director:Oscar Martínez
Art Directors:Michel Morem, Angelo Zambrano, Mireia Carbonell, Ángela Rodríguez
Copywriters:Mikel San Juan, Santiago Arcusa
Account team:Laura Suárez Villa
Ceo:Maria Rosa Núñez
Film
Sunsilk
The shampoo formula allows hair to grow up to 1.3 centimeters per month.
Advertising Agency:Athos, Santa Cruz, Bolivia
Executive Creative Director:Ferju Cuevas
Creative Director:Matías Galarza
Art Director:Carla Leigue
Copywriter:Ferju Cuevas, Matías Galarza
Additional Credits:Piter Antolin
Film
Multiopticas
Advertising Agency:LLYC, Madrid, Spain
Chief Creative Officer:David Gonzalez Natal
Creative Directors:Julio Alonso
Strategic Planner:Pablo Hernández de Urrutia, Valeria Rey
Head Of Communications:Luis Calvo
Art Director:Carlos Magro
Production:Garlic
Producer:BRBR
Postproduction:El Ranchito
Music:Olivier Arson
In Saudi Arabia, when women were not permitted to attend live events and concerts, we invited the Saudi Arabian women to let their hair loose (virtually) and immerse themselves in a live concert experience with pop star, Lara Scandar. Attendees could create an avatar and pick their hair color and style, interact with the concert, and even request encores.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
