May
03
Burger King: IncluMojis
Posted in: Uncategorized
May
03
Snapchat and Lionsgate Are Holding a Fan Art Contest for John Wick: Chapter 3—Parabellum
Posted in: UncategorizedSnapchat and Lionsgate are marking the May 17 theatrical release of feature film John Wick: Chapter 3–Parabellum with a contest in which fans will create their own augmented reality art using Lens Studio. Starting Friday, Snapchatters can open Lens Studio–Snap Inc.’s free desktop application, which enables people to create, build and publish AR experiences as…
May
03
FSPM: Christmas Hero
Posted in: Uncategorized
Media
FSPM
FSPM is creating these autonomous devices so people don’t risk their lives fighting a fire.
Advertising Agency:Figallo, Mexico City, Mexico
Ceo:Vieri Figallo
Creative Director:Iván Guitierrez
Art Director:Braulio Hernández
Copywriters:Violeta García, Kadafy, Daniel Falcón
Illustrator:Carlos Ferrer
Film Director:Emigdio González-Mollä
Account Director:Guillermo Caballero
Video Editor:Diego Lopez
May
03
Museu Nacional de Belas Artes: Hashtags of Art
Posted in: Uncategorized
Brazil ranks second worldwide in social media usage, with an average of 3 hours and 56 minutes per day. But the country is far from the top when it comes to spending time at art exhibitions: only 7,5% of Brazilians have the habit of going to museums.
So, how could the Museu Nacional de Belas Artes draw attention to the oldest art collection in Rio de Janeiro, which has been on display for the last 82 years? By bringing the social media world and art together. The’ Hashtags of Art’ is an exhibition that literally placed hashtags under secular paintings, so people could feel as close to art as they are to their internet friends.
By using fun and popular hashtags that were always based on the history and context of the artworks, we made an audience that wasn’t interested in art start to truly relate and connect to it. And we showed, for instance, that a 19th-century painting of Brazilian Monarch Dom João VI wearing a gold-embroidered mantle before his coronation is nothing more than #outfitoftheday, #likeaboss, #instaluxury, and that food still life paintings are actually a good example of #instafood, #foodiary, #glutenfree among many other examples.
The exhibition was also taken to the museum’s Instagram (instagram.com/mnbario/) where the captions explored the same hashtags that were placed under the real artworks. Overall the idea was to create a link between historical paintings and a contemporary digital behavior, showing that art and social media have more in common than people have ever imagined.
May
03
FSPM: Christmas Hero
Posted in: Uncategorized
FSPM is creating these autonomous devices so people don’t risk their lives fighting a fire.
May
03
Mooiwatplantendoen.nl: Plant Bathing Studio
Posted in: Uncategorized
For one week, we opened the world’s first Plant Bathing Studio in one of the busiest streets in the centre of Amsterdam. The concept was inspired by the relaxing ‘Forest Bathing’ trend from Japan, and a nod to all city spas and yoga studios. It was a true plant oasis. From anti-snoring plants to moisturising plants, the space was filled from top to bottom with the most beautiful houseplants that had the most diverse effects. Not a single nook or cranny was left empty. During a Plant Bathing session, journalists were given plenty of time to experience the effect of the plants on their own, sitting down or lying in the grass. When they left, they were given a houseplant to start their own Plant Bathing oasis at home.
May
03
Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now
Posted in: UncategorizedSince 2008, Digitas has carved out a unique space in the NewFronts scene. A pioneer presenting digital when the lion’s share of attention and budgets are paid to TV upfronts, the agency has continued to evolve its NewFronts time as not just an offering to brands and platforms, but a genuine thought leader. Last year,…
May
03
ForceField: I Am Anne
Posted in: Uncategorized
The movie is an action of the #Eusouanne (#Iamanne) movement, born out of the restlessness and confirmation that Brazil is the country where the largest number of assassinations and aggressions to transsexual people in the world occur, according to the 2008 report by Transgender Europe Institution—TGEU—and Associação Nacional de Travestis e Transsexuais (National Transvestites and Transsexuals Associations)—ANTRA—which makes available in its official homepage an interactive map, also first launched in 2018, that shows where transvestites, transsexual men and women died in the Brazilian territory. The entity institutionally supports the campaign #EusouAnne.
May
03
Hip Hoop Earring Headphones – The 'YoonJy' Earphones Have Built-in Earrings for a Fashionable Finish (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Headphones have quickly transitioned from optional to essential for many consumers, so the conceptual ‘YoonJy’ earphones have been designed to help further solidify them as an everyday…
May
03
Home staging ideas that actually works
Posted in: UncategorizedHome staging, or temporarily redesigning a home to appeal to buyers, can give homeowners an edge in an overcrowded market. Staged homes look bigger, newer and warmer. They invite buyers to see themselves living in the home.
Staging projects include inexpensive tasks, from rearranging furniture, to renting contemporary living room sets. Here are some tips for staging homes:
- Declutter. When buyers see overcrowded book shelves and wrinkled towels, they focus more on the dingy details than the architecture. But staging means more than a through cleaning -; sellers should also remove personal items, like family photographs. Buyers should picture their families living in the home, not yours.
- Add small details. In the kitchen, bowls filled with fresh fruit create an attractive, colorful eyepiece. Place vases filled with fresh flowers in the bedrooms and dining room. Put candles in the bathroom. Small touches make homes feel more inviting.
- Make things look new. A little paint can go a long way. Light colors make rooms look larger and brighter, so use them to make your home appear spacious. Wooden floors and cabinetry make big impressions, so make sure that they shine. If any wood looks dry or dirty, apply an orange oil for a quick restoration job.
The post Home staging ideas that actually works appeared first on Showcasing Best New Launch Condos in Singapore.
May
03
Fairtrade Belgium: 67 cents
Posted in: Uncategorized
Integrated
Fairtrade Belgium
A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”
Advertising Agency:Proximity BBDO, Brussels, Belgium
Creative Director:Raf De Smet, Klaartje Galle
Art Director:Mathijs Bettens, Sebastiaan Dessaux
Copywriter:Bjorn Blockx
Graphic Design:François Radermecker
Strategic Planner:Kendy Smits
Account team:Eva Maes, Taraneh Ataï Kachoui
Production Company:Static Films
Producer:Patrick Schepers
Director:Jeroen Willekens
May
03
Smirnoff Ice: Bum Bag Cooler
Posted in: Uncategorized
Direct Marketing, Design
Smirnoff Ice
Bum Bags have long featured in the outfit of Brazilian revelers during Carnival. Smirnoff Ice is launching a perfect model for those partying on the streets: the Bum Bag Cooler This dream product comes with an insulated pouch that fits two Ice cans plus ice.
A fashion icon of the 1990s, Bum Bags are back. Redesigned for international runways, they are now a streetwear hit. Smirnoff Ice, from Diageo brand, global leader company in premium alcoholic beverages, has adoped that trend for its new positioning. Created by CP+B Brazil, the concept “The new trend you already know” is the basis of the brand’s entire communications strategy, which includes the release of new packaging and the new formula with the original flavor.
The campaign brings fashion and lifestyle elements of the 1990, the same decade that saw the emergence of Ice – all of which considered a trend, even to this day. “The Smirnoff Ice product was born in the 90s and has remained in vogue to this day. Carnival season is key to the brand, and it’s only natural that we’d make a statement by bringing out another innovation,” explains João Matos, Head of Marketing for Diageo in Brazil.
The limited-edition accessory can be purchased at The Bar (www.thebar.com), Diageo’s e-commerce platform, and at selected points of sale. The Bum Bag Cooler will also reach out to revelers through several Carnival activations – at “blocos” (street parties), private events, as well as to influencers, as part of Diageo’s digital marketing initiative.
Chief Creative Officers:Andre Kassu, Marcos Medeiros
Creative Directors:Marcelo Rizério, Rodrigo Visconti
Creatives:Renato Simon, Renan Valadares
Graphic Producer:Robson Ciaramicoli, Márcio Santos, Leonardo Fioravante
Belt Bag Production:Absolutamente Necessaire
Rtvc:Ana Casagrande and Valeria Andrighetti
Photographer:Silvio Medeiros
Photography Assistant:Laura Barreto
Pr:Débora Bacaltchuk
Costume Designer:Larissa Azevedo
Makeup & Hair Artist:Sulamita Pereira
Special Effects:Lobo
Casting Direction:As Procuradoras
Planning:Mahira Oliveira, Annahy Laira, Edson Júnior
Account Directors:Renata Wirthmann, Milena Braune, Tamyris Ferreira, Isabella Garcia
Media:Tiago Santos, Tatiana Arata, Ailton Cesar, Pedro Henrique Dias, Fabiana Melo, Barbara de Oliveira
Approval:Joao Matos, Felipe de la Rosa, Emily Tsuji, Helena Camargo
May
03
Puma: The 9’58 Biography
Posted in: UncategorizedDirect Marketing, Design, Print
Puma
As readers flip through its pages, the book reproduces the 9.58-second race in 224 frames that tell the story of the fastest athlete in the world
In order to celebrate the 10th anniversary of Usain Bolt’s 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled “The 9’58 Biography” recounts the most memorable events in Bolt’s life that led him to break the world record in 2009.
In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. But what really makes this work stand out is the animation readers see when they quickly flip the pages, causing “The 9’58 Biography” to reproduce Bolt’s 9.58-second run, in 224 frames. A fun way to show that, behind each step in the world’s fastest run, there is a long story of effort, dedication, training and sweat.
The “9’58 Biography” was created especially as a gift to Usain Bolt. The sprinter was surprised with a copy of the book during an event promoted by PUMA in São Paulo, in which the brand also launched its new PUMA Hybrid NX shoe. Bolt was moved by the gift as he flipped through the book and expressed his appreciation. Seventy other athletes and influencers present at the event also received copies of the book and proceeded to share them on their social networks.
Advertising Agency:BETC/Havas, Brazil
CCO:Erh Ray
Ecd:Andrea Siqueira
Creative Directors:Alexandre Kazuo, Lucas Ribeiro
Creative:Alexandre Kazuo, Lucas Ribeiro
Brands & Business:Camila Nakagawa, Giovana Degen, Camilla Steiman
Channels & Engagement:Carlinha Gagliardi
Strategy:Agatha Kim
Rtv Production:Mari Goebel, Anna Ferraz
Graphical Production:Gilmar Souza, Carlos Valeriano
Final Artwork:Plínio Junior
Publishing:P+E
Production Company:CEGO
Director:Daniel Levenhagem
Executive Producer:Maria Reser, Dario Forghieri
Production Coordinator:Julia Jubileu
Photography:Victor Ponce and Genga Estúdio
Postproduction:CEGO
Designer:Diego Brito
Assembly:Daniel Levenhagem
Audio Production:Squad
Musical Score:Gustavo Boralli
Sound Editor:Hans Zeh
Client Services:Zi Nammur
Event conception:Versão Beta
Client Approval:Fabio Kadow
May
03
Farmacias Benavides: Obese Child
Posted in: UncategorizedPrint
Farmacias Benavides
An obese child may have cirrhosis without ever drinking alcohol.
Advertising Agency:Grey, Mexico City, Mexico
CEO Grey Latin America & Mexico:Marco Milessi
President and CCO Grey Mexico:Humberto Polar
General Business Director:Coral Arnedo
Creative Director:Daniel De Leon, Adriana Rojas, Alejandro Junco
Art Director:Adriana Rojas, Janeth Vázquez
Account Director:Myrna Pena
Photo Studio:Estudio Base
Photographer:Diego Arrigoni
Producer:Ezequiel Schnabel
Assistant:Luis Niño
Post Production:Juan Pulido
Advertiser Supervisor:Olga Estela Quiroz
May
03
Planet Plastic : ClearTrip by Origami Creative
Posted in: UncategorizedAdvertising Agency: Origami Creative Concepts, India
Creative Director: Nikhil Narayanan
Art Director / Illustrator: Sunny Alfred Bava
Copywriter: Dhruv G Menon
May
03
YouTube Is Making All of Its Original Content Free and Ad Supported
Posted in: UncategorizedYouTube is bringing all of its original content beyond the paywall and into an ad-supported environment. Today at the company’s annual Brandcast event at Radio City Music Hall in New York, the streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube…
May
03
‘The Key’ Wins Tribeca Film Festival’s Top Prize for Immersive Media
Posted in: UncategorizedA virtual reality experience that immerses viewers in a dreamlike, postapocalyptic world with a surprisingly powerful twist at the end has won this year’s Tribeca Film Festival grand prize for immersive media. The Key, created by Lucid Dreams Productions, won top prize in the festival’s Storyscapes category, a curation of more than a dozen VR,…
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