Apr
01
Apr
01
Three Olives Vodka: Goodbye Roosevelt Island, Hello Rosévelt Island!
Posted in: Uncategorized
Apr
01
T-Mobile: John Legere Introduces T-Mobile Phone BoothE: T-Mobile's NEWEST Innovation
Posted in: Uncategorized
Apr
01
Q&A: Adobe CMO on its obsession with 'experience' and rivalry with Salesforce
Posted in: Uncategorized
Ann Lewnes, Adobe CMO, has the unique position of having the company’s full suite of creative tools at her disposal when marketing to, well, marketers. Products such as Photoshop, Campaign Manager, Dreamweaver, Analytics and Illustrator are regarded by many as staples within the ad industry.
“As marketers, we have creative that we need to make fabulous,” she says. “We understand the best part of the product because we use it, but we also give feedback so we can share things or features we’d like to exist. And that gives us a good vantage point to market what we make.”
Lewnes, a mother of two, is fluent in Greek. Ad Age caught up with her about two hours after she managed to get Oscar-award winning actress Reese Witherspoon to shout, “I love data! I love analytics!” during a keynote Q&A at Adobe Summit last week in Las Vegas, which was live streamed by some 800,000 people.
Apr
01
How brands can succeed in today's 'Expectation Age'
Posted in: Uncategorized
Credit: Ansira
Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have “experience competition” with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don’t live up to our expectations as consumers, we’ll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.
We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?
Apr
01
Instagram considers ad products to compensate stars on IGTV
Posted in: Uncategorized
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its homegrown stars and publishers.
In recent weeks, several advertising executives, speaking on condition of anonymity, say that Instagram has been slowly opening up about the potential to buy ads on IGTV, which debuted last year with longer video programs from internet celebrities like Lele Pons. IGTV is a standalone app and the shows are available on Instagram, too.
Instagram acknowledged it was exploring ways to support creators, including through ad programs, but would not discuss specifics. It’s unclear when the ad opportunity will roll out, but advertisers say they expect to see it in the coming months.
Apr
01
Para o 1° de abril, Hasbro demite o Sr. Cabeça de Batata
Posted in: Uncategorized
Se você já viu “Toy Story” nesta vida, provavelmente sabe quem é o Sr. Cabeça de Batata, o famoso brinquedo criado para estimular as crianças a brincar com a comida literalmente transformando-a em humana – isso até perceberem o lado assustador desta proposta e substituírem os vegetais reais por uma batata de plástico. Por aí …
O post Para o 1° de abril, Hasbro demite o Sr. Cabeça de Batata apareceu primeiro em B9.
Apr
01
Tinder anuncia recurso que verifica altura dos usuários: verdade ou brincadeira de 1° de abril?
Posted in: Uncategorized
O Tinder anunciou um novo recurso chamado “Verificação de Altura”, que supostamente reconheceria a altura de seus usuários, mas tem muita gente apostando que, na verdade, é tudo uma brincadeira de 1° de abril. A plataforma garantiu que estava prestes a introduzir um “selo de verificação de altura” nos perfis: “Basta inserir sua altura verdadeira …
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Apr
01
Best April Fools' Day Ads
Posted in: UncategorizedImage:
Collection Items:
Björn Borg: Performance underwear
Foyles: Boo!mark
3MillionDogs: Fetch by Fetch
Google: Nose
Google: YouTube’s ready to select a winner
Google: Explore Treasure Mode with Google Maps
Google / Gmail: Gmail Blue
Auckland Zoo: Tasmanian Tigers
Dr Pepper: Chatroulette
Xbox: Alpine Legend
Depend: How CEO Ben Keeps Pooping All Day
Urban Ladder: April fool’s day prank
M. Moustache: April Fools’ Day, 1
McDonald’s: April Fool’s Day at McDrive
BMW: Reverse April Fool’s Day
Guinness: April Fool
McDonald’s: Joke
WestJet: Furry family
Audi: Autonomous Office Chair
Lexus: V-LCRO Technology
Snickers: Sknickers
Burger King: WHOPPER TOOTHPASTE
Mellanox Technologies: ASAPeace
SodaStream: SodaSoak
Lexus: Genetic Select
Petco: Beautiful Bond Salon
Peeps: Energizer Peeps
Reese’s: Not What You Eggs-pected: REESE’S Celebrates April Fools Early
White Castle: White Castle Whey Protein Powder
T-Mobile: Sidekicks
Warby Parker / Arby’s: Warby Parker and Arby’s Introduce WArby’s
Honda: Introducing Honda Sixth Sense
Jagermeister: Jäger Balm
Burger King: Chocolate Whopper
Jameson: Jameson Catchmates
Burger King: The Impossible Taste Test – Impossible Whopper
Google: Introducing Google Tulip
Description:
In honor of April Fools’ Day, agencies show off their creative side with the following April Fools’ Day ads.
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