Hulu is exploring new ad experiences for binge watching


Hulu is exploring new ad experiences for binge watchers, according to Peter Naylor, head of ad sales, as the streaming TV service looks for ways to insert brands into shows without being too intrusive.

As Hulu prepares to pitch advertisers during the NewFronts, it is thinking about ways to create a less interruptive experience. While there is no specific product for marketers to buy currently, Hulu is analyzing what the commercial experience might look like when it is clear the viewer is committed for the long haul, Naylor says.

“We know if someone watched the first, second, third episode in a row, they’re binging,” Naylor says. “That’s an opportunity to create some kind of binge advertising.”

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Screenland: Lionel Messi’s Goals Go Viral Like No Other Player’s

Instant online video highlights change the way we watch every sport, but none more so than soccer.

The Street. Where the World Is Made

A week ago, i was in Rome to visit the spectacular Centrale Montemartini (a former power plant converted into a museum for Ancient Rome sculptures) and an exhibition at MAXXI about artistic imaginaries in the age of AI. That one had a couple of very good works (by Nathaniel Mellors & Erkka Nissinen, Zach Blas, Trevor Paglen and others who never disappoint.) The exhibition closed a few days ago but the guide is available as a free PDF if you’re curious about the show.


Halil Alt?ndere, Wonderland, 2013


Ugo La Pietra, Sistema disequilibrante, il Commutatore, 1970

Fortunately, MAXXI has another exhibition to explore if ever you’re in the neighbourhood. It’s not only packed with excellent, provoking works, it also remains open until the end of April. The Street. Where the World Is Made shows the work of artists who look for a public in the streets, not within the sterile walls of a museum or art gallery. They use public space as an environment to exchange, agitate, experiment, debate and set off the unexpected.

The exhibition is organised according to themes: public actions, daily life, politics, the community, innovation, the role of the institution and of course many of the works can easily fit into several categories.

The exhibition is massive. There are over 200 works. Many of them videos which means that i ended up spending a whole afternoon inside the museum. It’s also very noisy and chaotic. Like a busy urban street.


The Street. Where the World is Made/La Strada. Dove si crea il mondo. Exhibition view. ©Musacchio, Ianniello & Ruscio, courtesy Fondazione MAXXI


Abraham Cruzvillegas, The Simultaneous Promise, 2011

Instead of writing down my usual ultra-verbose review, i’m going to quick fire some of the videos i really enjoyed during my visit. I’m not keen on being bombarded with videos (to say the least) so the ones below are short and quite amusing:

Starting with the one that made me laugh out loud, especially after i had read the description.

During months, Iván Argote walked around New York city looking for unattended police cars. As soon as he found one, he hid behind it and shaked it while his camera was rolling. It looks like some sex or violent action is taking place inside the vehicle. During the making of the film he was stopped three times and managed to not get arrested by acting as a crazy french tourist.

Iván Argote, The beginning of something, 2011

Speaking of crazy. Or at least very bold… Marcela Armas walked at a leisurely pace in the middle of urban traffic in Mexico city wearing a kit with 7 different car horns and other automotive sounds. She used a control on the arm to activate the devices and establish communication with the drivers. Some drivers honked to express their great perplexity, others to participate in a collective concert.

Occupation is an action arising from the occupation of space for car traffic, as a reflection about humans as carriers and noise generators, but also, about the loss of sovereignty of human body in times of consumption society and exacerbated urban growth.


Marcela Armas, Ocupación/Occupation, 2007


Marcela Armas, Ocupación/Occupation, 2007

Marcela Armas, Ocupación/Occupation, 2007

Say what you want about Santiago Sierra, he certainly knows how to get people’s attention. The video he made together with Jorge Galindo was one of the very first i saw upon entering the gigantic exhibition. It could have been swamped by the dozens of video works i saw during my visit. But it did remain in my mind the whole afternoon.

In 2012, one of the worst years for the economic crisis in Spain, Sierra organized a motorcade of seven black Mercedes-Benz sedans topped with upside-down monumental portraits of King Juan Carlos I and the six prime ministers of the Spanish democracy by painter Jorge Galindo. Bystanders, taken by surprise, posted cellphone documentation as the procession was making its way along the Gran Vía of Madrid.

The soundtrack of the video is “Warszawianka“, a song used as an anthem by Polish workers in 1905 and adopted by populist movements worldwide.

Jorge Galindo and Santiago Sierra, Los Encargados (Those in Charge), Gran Vía, Madrid, 15 Agosto 2012

In Recife (Brazil), rural traditions are often at odds with the city status as a booming industrial center and film capital. Hearing that the local government was planning to ban animals hauling carts from the streets, Jonathas De Andrade decided to organize a horse-drawn cart race in the city center. The artist was only able to stage the race by asking the authorities for a permit to make a movie. The horse owners, however, were invited to participate in a real horse race. The video features an aboiador—a singer from the countryside who improvises verses and rhymes and talks (in what seems to me the most beautiful language in the world) about the challenges of country living, the dehumanizing urban conditions, marginalization, etc.

Jonathas de Andrade, O levante (fragmento) – The Uprising (excerpt), 2012-2013

Future past perfect pt. 03 (u_08-1) was inspired by a fascination for automation processes as well as Carsten Nicolai‘s work on codes and grids. A man stops his van next to a row of vending machines. He inserts a coin, but instead of the usual procedure, the machine starts performing its own peculiar performance on the notes of one of the artist’s compositions.

Carsten Nicolai, Future past perfect pt. 03 (u_08-1), 2009

Not much is happening in Eric Baudelaire‘s video. Yet, there is something hypnotizing in the movements of the main protagonist and in the uneventful life that surrounds him. The action takes place on a Paris metro platform where a billposter covers an advertising billboard with a sequence of images that depict a car parked on a Parisian street: it bursts into flames, is swallowed up in smoke and then is reduced to a charred carcass. The laborious method of gluing the posters takes 72 minutes in total, a slow pace that contrasts with the assault of violent images that news media typically serve us.


Eric Baudelaire, Sugar Water, 2007

Eric Baudelaire, Sugar Water, 2007

HeHe set a remote controlled toy car through the streets of New York emitting coloured smoke clouds. The tiny vehicle made more conspicuous a pollution passersby have long stopped paying attention to.

Hehe, Toy Emissions (my Friends All Drive Porsches), 2007

Paradox of Praxis #5 is part of a series of performances in which Francis Alÿs undertakes seemingly futile tasks or labors. The most famous one is Paradox of Praxis #1 (1997) in which the artist pushed a massive block of ice throughout the streets of Mexico City until it completely melted. In this video, however, Alÿs kicks a ball of fire during the night in Ciudad Juárez. As you follow his path, you catch glimpses of a urban fabric in crisis.

Francis Alÿs, Paradox of Praxis #5, 2013

In 1995, Lin Yilin quietly built, dismantled and moved a brick wall from one side of a busy road to another. The performance, which took place in Guangzhou, forced drivers to swerve around him. His long and laborious performance transformed a stable wall into a roving one, creating moments of pause in the turbulent flow of urban life.

Lin Yilin, Safely Maneuvering across The Road, 1995

Halil Alt?ndere’s film Wonderland documents the anger and frustration of a group of youths from the Sulukule neighborhood of Istanbul, home to Roma communities whose houses were destroyed as part of an “urban renewal” development project. Shot as a music video, Wonderland follows the young men of the hip-hop group Tahribad-? isyan (Rebellion of Destruction) as they rap about inequality and gentrification. They express their exasperation through derelict streets, beat up a security guard and destroy symbols of the redevelopment project. The film was a run-up to the Gezi Park demonstrations, where people protested against the plan to replace Gezi Park, one of the few remaining green spaces in the center of the European side of Istanbul, with a shopping center and luxury apartments.

Halil Alt?ndere, Wonderland, 2013

All kinds of objects are being thrown from one end of a road to the other: rocks, boots, helmets, broom sticks, chairs, a wheel, tires, barrels, etc. Fumes from tear gas start to float over the scene. When the one-sided riot stops, the street appears clear again and then objects are being thrown from the other side of the street this time. It’s beautiful, dangerous, poetic. It happened during our century and all the centuries before that.

Cinthia Marcelle and Tiago Mata Machado, O Século (The Century) – Brasil, 2011

That’s it for my video tour. Here’s more images and works from the show:


Anna Scalfi, Untitled 2005 (Green Woman on the Traffic Light), 2005

In an 8-hour long action, Anna Scalfi was granted the permission to climb up and change the contours of the figure on the pedestrian traffic lights from male to female in the historical centre of Rovereto.


Raphaël Zarka, Riding Modern Art. Sculpture: Ulrich Rückriem, Untitled (four wedges), 1992. Skater: Eli Reed. Photograph: Jonathan Mehring


Raphaël Zarka, Riding Modern Art. Sculpture Andy Athanassoglou, Trio. Skater: Jan Solenthaler. Photographer: Alan Maag

When he was at art school in the late 80’s, Raphaël Zarka realized that skateboarding was guiding his perception of forms, volumes and materials. The black and white photographs from his series “Riding Modern Art” are drawn from skateboarding magazines. Each of them shows how skaters are giving a new dimension to the abstract and geometric forms of modern sculptures installed in the public space. Since it started in 2007, the series has become a huge participative work to which several photographers and skaters contribute. I found it interesting to read that when Editions B42 published a book about the work, ten images had to be removed from this collection, “as sculptors have refused to see their artwork reproduced. The spaces dedicated to those photographs remain purposely empty.”


Allora & Calzadilla, There’s More than One Way to Skin a Sheep, 2007

In There’s More than One Way to Skin a Sheep, Jennifer Allora and Guillermo Calzadilla evoke the coexistence of modern technology and traditional instruments such as the tulum, an early form of bagpipe from Turkey. The video shows a cyclist repurposing the traditional musical instrument to inflate a punctured tire on the streets of Istanbul, creating a noisy disruption in the urban landscape. The cultural object, used as an implement to address a modern malfunction, represents a resourceful adaptation to today’s world.


Lin Yilin, Golden Town, 2011


Halil Alt?ndere, MOBESE (Gold Camera), 2011


Andrea Salvino, Troppo presto troppo tardi, 2015


Venturi Scott Brown and Associates, «Big Donut Drive-in», Los Angeles, ca. 1970. From the “Las Vegas Studio”-project curated by Hilar Stadler and Martino Stierli


Venturi Scott Brown and Associates, The Strip seen from the desert, with Denise Scott Brown in the foreground, Las Vegas 1966. Photo: Robert Venturi. From the “Las Vegas Studio”-project curated by Hilar Stadler and Martino Stierli


Venturi Scott Brown and Associates, Advertising signs on the Strip, 1968. From the “Las Vegas Studio”-project curated by Hilar Stadler and Martino Stierli


Venturi Scott Brown and Associates, «The Big Duck», shop in the shape of a duck on the highway on Long Island, Flanders, New York, ca. 1970. From the “Las Vegas Studio”-project curated by Hilar Stadler and Martino Stierli


Martin Creed, Work No. 1701, 2013

Martin Creed, YOU RETURN Work No. 1701, 2013


Martin Creed, What the Fuck Am I Doing, 2017


Pedro Reyes, Ciclomóvil, 2007


Patrick Tuttofuoco, Velodream (Mattia), 2001


Patrick Tuttofuoco, Velodream (Riccardo), 2001


Cao Fei, Hip Hop Fukuoka, 2005


Monica Bonvicini, Don’t Miss a Sec’., 2004


Boa Mistura, Crossed Anamorphosis (detail), 2018


The Street. Where the World is Made/La Strada. Dove si crea il mondo. Exhibition view. ©Musacchio, Ianniello & Ruscio, courtesy Fondazione MAXXI


The Street. Where the World is Made/La Strada. Dove si crea il mondo. Exhibition view. ©Musacchio, Ianniello & Ruscio, courtesy Fondazione MAXXI


The Street. Where the World is Made/La Strada. Dove si crea il mondo. Exhibition view. ©Musacchio, Ianniello & Ruscio, courtesy Fondazione MAXXI

The Street. Where the World is Made/La Strada. Dove si crea il mondo was curated by Hou Hanru and the curatorial team of MAXXI. The show remains open until 28 April at MAXXI in Rome.

Source

Ad Age Small Agency Awards judges announced


In honor of the tenth anniversary of the Ad Age Small Agency Awards, this year’s contest will be judged by a panel that includes the top winners over the last decade.

A who’s who of small agency founders, creatives and executives form the jury for the 2019 Small Agency Awards, which honor shops with 150 or fewer employees. The outside panel of jurors will be charged with evaluating work in the following categories: Campaign of the Year: Digital; Campaign of the Year: B-to-B; Campaign of the Year: Pro Bono; Campaign of the Year: Integrated and, new this year, Campaign of the Year: Experiential.

“We are delighted to have this panel of excellent judges, many of which have supported our Small Agency conference for each of the last 10 years,” says Judann Pollack, Ad Age executive editor. “That proves their dedication to the business, their peers and their craft.”

Continue reading at AdAge.com

Do I dare to eat a peach?


Do you smell that? Crack open a window, inhale deeply. Once your eyes stop leaking and the pollen-induced sneezing dies down, you can bask in the knowledge that spring is in the air. But wait, what’s that other smell? The smell beneath the smell of spring? That’s right, it’s peaches! Not just any peaches! Cling peaches, delicately arranged in yellow half-moon shapes, nestled between slices of ham? And avocado. And, uh, is that cheese? On a bed of lettuce.

Mmmm, tastes like rebirth.

This ad, which could be featured in the ’70s Dinner Party pantheon of horrifying Instagram pics, is brought to you by the Cling Peach Advisory Board. Cling peaches are different from their freestone sisters in that the pit is not easily removed. It clings to the meat of the fruit. (What a fun sentence that was!) They’re mostly used in canning. Also, “cling” rhymes with “spring,” and that’s pretty neat.

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Remote Bungalow Offices – The Belize Tourism Board Arranges a Dreamy Alternative Co-Working Space (GALLERY)

(TrendHunter.com) This overwater bungalow office is the most recent addition to the movement of remote and mobile co-working spaces. The building presents a cheerful yellow cabin and it is maintained by the Belize…

How large enterprises can become more data-driven


While today’s organizations have access to previously unimaginable volumes of dataon consumers, clients, themselvestoo few have managed to utilize this data in a way that drives tangible, outcomes-based improvements to their own operations.

In our view, this corporate inertia can be chalked up to a three-pronged misalignment. Resolving these issues will require making strategic changes that align the company’s incentive and accountability structures, people and data sets.

Follow the money

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Time to rethink neuromarketing; it's no longer just snake oil


It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain activity.

One sign that neuromarketing has transcended its era of hype and hucksterism: Nielsen now has 16 neuro labs globally, including five in the U.S. One opened late last year in Cincinnati, Ohio, the heart of client country and home to Procter & Gamble, which is among the marketers that now have neuroscientists in-house.

A Mars study in 2016 has also helped alleviate doubts about the practice. A year earlier, a study in the Journal of Advertising Research found that among eight neuro research vendors, no two had the same results on a similar assignment. While the comparison is a bit apples to oranges, a year later, Mars released a study of 110 TV ads showing that neuro research by MediaScience predicted sales impact from ads accurately 78 percent of the time, versus survey research predicting results only 58 percent of the time (which isn’t much better than guessing).

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National Autism Association: Autism SOS


Film
National Autism Association

www.autismsos.org

Advertising Agency:NEON, New York, USA

National Autism Association: Autism SOS

Print
National Autism Association

www.autismsos.org

Advertising Agency:NEON, New York, USA

Wise: The Dancing Choices

Synopsis: Amorim Flooring challenged us to create a compelling film for his new green product. The result is here and it will make you dance.

Challenge: Wise is the new sustainable product of Amorim Flooring, one of the most recognizable cork brands of the world. Our challenge was to announce the groundbreaking nature of this product – with a negative footprint and non PVC – through a powerful story.

We came up with the concept of a pavement as a stage. A stage where you can be whatever you want and make your own choices. To highlight the features of it, BY counted with António Casalinho, a renowned Portuguese ballet dancer. Through his organic moves, we are led on a journey of dedication and choices in a continuous parallelism between the features of pavement and the art of dancing.

This was a singular way to communicate a unique product on the market, combining elegance, art and sustainability in just one film.

Video of Wise – The dancing choices

Dia&Co: Miles of Style Road Trip

Video of Miles of Style Road Trip

BlaBlaCar: Odyssey Trip

BlaBlaCar Print Ad - Odyssey Trip
BlaBlaCar Print Ad - Odyssey Trip

Bus trips can be difficult sometimes. Your trip need not become an odyssey, download Bla Bla Car and go comfortably and with good company.

Pinch A Penny Pool Patio Spa: Pool Dad – Thing of Beauty, The Pet, Closer, Interruption, Submerged

Video of Thing of Beauty- Pool Dad

Video of The Pet- Pool Dad

Video of Closer- Pool Dad

Video of Interruption- Pool Dad

Video of Submerged- Pool Dad

A Suit Against Disney Claims Unequal Pay for Women

The complaint, filed on behalf of two employees in the studio division, asks for back pay and for Disney to adjust salaries and benefits for female workers.

Peace Collective: #UnravelHate


Film
Peace Collective

Advertising Agency:Zulu Alpha Kilo, Canada

Claro: MLM Multilevel, Intense Guy, Debt

Print
Claro

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Whatsapp conversation:

Cute pic!

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Unlimited Whatsapp by Claro

Advertising Agency:Silva Publicidad, Bogotá, Colombia
Creative Director:Carlos Piñeros Serrano
Art Director:Carlos Piñeros Serrano
Copywriter:Steven Cañaveral

Peace Collective: #UnravelHate

Video of #UnravelHate | Peace Collective

Claro: MLM Multilevel, Intense Guy, Debt

Claro Print Ad - MLM Multilevel, Intense Guy, Debt
Claro Print Ad - MLM Multilevel, Intense Guy, Debt
Claro Print Ad - MLM Multilevel, Intense Guy, Debt

Media Companies Take a Big Gamble on Apple

Executives have been burned by their previous dealings with big tech companies. But Apple’s promise of a billion devices worldwide was too good to pass up. Even for Rupert Murdoch.