Messenger pode “perder independência” e voltar para dentro do Facebook

A pesquisadora de aplicativos Jane Manchun Wong percebeu que o Facebook pode estar migrando o Messenger de volta para dentro de sua plataforma. A mudança usa o botão Messenger já existente no aplicativo do Facebook, mas leva você a uma nova seção chamada “Chats” em vez de abrir o app separado do Messenger, como acontece …

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Telia Play: Game of Thrones Anti Spoiler-kit

Direct Marketing, Online
Telia

Sweden is preparing for the eight and final season of Game of Thrones by gearing up to protect themselves from spoilers. Local streaming services Telia Play and HBO Nordic have created an easy to use Game of Thrones Anti Spoiler-kit for fans. The kit consist of pins numbered after each of the six final episodes.  Fans of the show are encourage to wear the pin with the latest seen episode in order to show friends, colleagues and class mates what they can say, or can’t say about Game of Thrones season 8. This because not everyone watches the show at the exact same time. Kits are distributed in Telia stores all over Sweden and can also be downloaded online together with a set of anti spoiler commandments and other digital assets.

Advertising Agency:JMWGolin, Stockholm, Sweden
Pr:Hannah Resare Monsén, Linn Hultén
Project Manager:Janna Schibbye
Executive Creative Director:Joakim Karlsson
Creative Director:Samuel Garlöv
Creative:Karl Nelson
Art Director:Jonas Persson
Client Director:Björn Mellstrand

19 Eco-Friendly Material Alternatives – From Fungus-Created Leather to Sunflower-Based Bio Materials (TOPLIST)

(TrendHunter.com) As sustainability is gaining traction and establishing itself as a defining point of a business, the search for material alternatives to harmful, unrecyclable resources has never been so focused….

The Game of Thrones Premiere Is Coming, and So Are the Brands

You may have heard that a little show called Game of Thrones is returning to HBO on Sunday. From custom Oreos to whiskey to just about any other product that you can think of, winter has come to a slew of brands, which partnered with HBO to drum up interest in the hit show’s eighth…

Snapchat: Here’s How to Clear Your Sticker Searches

Did you know Snapchat allows you to clear your recent sticker search queries? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the top-right…

Hypothesized Tech-Accented Architecture – The Royal Academy of Art's Invisible Landscapes is Curious (GALLERY)

(TrendHunter.com) Invisible Landscapes is an exhibition at the Royal Academy of Art that explores the correlation between technology and architecture, as well as how one will inform the other. More precisely, through…

Ikea: Accidental Environmentalists – A Better World Starts at Home


Film
IKEA

You can live a more sustainable life at home that is better for the planet and your wallet. Things like reducing food waste, eating more plant-based foods and hanging your clothes to dry, may seem small – but small actions all add up. At IKEA we have many affordable products and solutions to help you reduce waste, energy and water consumption

Advertising Agency:Anomaly, Amsterdam, Netherlands

Burger King: Whopper per soul

Video of Burger King | Whopper per Soul

From Refugee to Pentagon Correspondent, Helene Cooper on Covering ‘the Best Beat in Washington’

Reporting on the military comes with some perks, like flying in bomber planes and playing with high-tech equipment.

IASO Children's Hospital: Candy Medical Sign

Print
IASO Children’s Hospital

Children need a special kind of healthcare. Designed for them and their special fragile needs. IASO Pediatric Clinic provides just that, as Greece’s no1 clinic as far as both staff and facility go.

Advertising Agency:Ogilvy, Athens, Greece
Creative Director:Aggeliki Kornelatou, Katerina Androuli, Yiannis Sideris
Art Director:Panos Pagonis
Copywriter:Daphne Martinou;
Photographer:George Pavlakos

Change the Ref: Guns

Print
Change the Ref

We can’t change Florida’s shape, but we can change its stats. Join the fight against Florida’s gun system at changetheref.org

There are more gun owners in Florida in Montana, North Dakota, Minnesota, Wisconsin and Illinois combined.

There are more gun murders in Florida than in Washington, Montana, Idaho, Utah, North Dakota, South Dakota, Minnesota, Iowa, and Missouri combined.

In 2018, there were more mass shooting in Florida than in Washington, Montana, Idaho, Wyoming, North Dakota, South Dakota, Minnesota, Utah, and Arizona combined.

In 2018, there were more children killed by gun in Florida than in Idaho, Wyoming, South Dakota, South Dakota, Nebraska, Iowa, Missouri and Arkansas combined.

As an organization born in Parkland, Change the Ref seeks to empower not only those who can vote on gun laws, but also the youth who will be affected by these decisions. Therefore, we wanted to target anyone who lives in Florida, regardless of age. We wanted to make an impact on Floridians minds by showing them how they over-index in every gun-related issued. To do so, we compared Florida’s gun data with the data of several other states combined showing that Florida’s numbers were always higher. Visually, we used the well-known Florida gun shape, but we made a very impactful comparison by creating other gun shapes with the states we were comparing Florida with.

Advertising Agency:Alma, Miami, USA
Creative Chairman:Luis Miguel Messianu
Ceo:Luis Miguel Messianu
CoPresident:Alvar Sunol
CCO:Alvar Sunol
Svp:Michelle Headley
Productions & Operations:Michelle Headley
Creative Director:Beatriz Torres Marin, Daniel Correa
Copywriter:Beatriz Torres Marin
Art Director:Daniel Correa
Junior Art Director:Daniela Perez

IKEA: Black Hole

Print
IKEA

On the 10th of April 2019, the world waited for the moment they got to see the world’s first ever photo taken of a Black Hole. Minutes after the photo was published online, IKEA posted an image of something new and undiscovered that you don’t have to travel 55 0000 light years to find because you can find it in your nearest IKEA store!

Advertising Agency:Saatchi & Saatchi IS, Warsaw, Poland
Creative Director:Kamil Majewski
Deputy Creative Director:Patrycja Lukjanow
Associate Creative Director:Marta Fraczek
Senior Art Director:Michal Sek
Senior Copywriter:Tomek Bujok
Account Director:Monika Zar?ba
Account Supervisor:Agnieszka Sztandera

SKYN Condoms: A container that always stands up


Film
SKYN Condoms

Studies indicate ED issues are on the rise and, by 2025, 322 million men will experience erectile issues. Yet, even as it becomes more wide-spread, there’s still a stigma attached to ED, which can make it difficult to get it treated. SKYN® wants to take away that anxiety by making the experience of getting erectile pills much more user-friendly and by making the product itself more available to those that need it. Online questionnaires are reviewed by a doctor to make sure it’s right for each person. If all conditions are met, SKYN® arise™ is prescribed and shipped safely and legally, all through SKYN®’s online store.

Advertising Agency:Sid Lee, Paris, France
President:Johan Delpuech
Creative Directors:Céline Mornet Landa, Clément Mornet Landa
Managing Director:Mehdi Benali
Creatives:Julien Sens, Romain Lehur
Strategist:Patrice Zamy
Account Director:Héloïse Marchal?
Account Manager:Trisha Mitra
Head Of Production:Thomas Laget
Producers:Marine Redon, Julia ?Flusin, Laurie Jeanson
Head Of Digital Production:David Bismut
Digital Producers:Romain Debain, Clément Cassajus
Designer:Jean-Baptiste Fastrez
Chief Executive Officer:Jeyan Heper, SKYN
Vice President:Matthew Groskorth
Global Marketing:Matthew Groskorth
Global Marketing Strategy Director:Marta Toth
Global Brand Lead SKYN®:Nicolas Woussen

Über Leben Foundation: No Life On Order

Integrated
Über Leben Foundation

Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, since annually there are only 955 people who donate their organs after death.

Advertising Agency:Serviceplan, Germany
Sound Design:Giesing Team
Music Company:Giesing Team
Postproduction:Serviceplan Solutions 1
Global Chief Creative Officer:Alexander Schill
Serviceplan:Alexander Schill
Creative Director:Ekki Frenkler, Bernhard Fuchs
Mediaplus:Ekki Frenkler, Davide Mirabella
Net Pulse:Carsten Popp, Michael Sundermann
Trainee Creative Media:Davide Mirabella
Net:Michael Beuth
Creative Director Art:Moric Miro
Serviceplan PR & Content:Bernhard Fuchs
Lithograph:Johannes Lang
Editor:Johannes Lang
Serviceplan Solutions 1:Johannes Lang
Communication:Janina Röder, Carina Helfers, Martha Wesel
Managing Director:Jorit Ness

Lebanese Basketball Federation: No Cedar. No Lebanon.


Media
Lebanese Basketball Federation

The Lebanese Basketball Federation, with VMLY&R and nonprofit Jouzour Loubnan, aimed to raise awareness of the decline of cedar trees in Lebanon due to deforestation. Before a game between two of the country’s most popular teams (Champville vs Beirut), when the crowd expected to hear the Lebanese national anthem, the moments were used to highlight the issue. Instead of performing the Lebanese national anthem, it was replaced with the Austrian anthem and flag to call attention to the fact that without cedars, Lebanon loses its identity.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Creative Director:Fernando Miranda
Art Director:Bahaa Fakhereddine
Chief Creative Officer:Kalpesh Patankar
Producers:Toufic Traboulsi, Adriana Diab
Editor:Prathyush Kumar
Secretary General:Antoun Khalil
President:Akram Halabi

KFC: KFC is Coming

Integrated
KFC

Advertising Agency:Ogilvy, Hong Kong
Chief Creative Officer:Reed Collins
Executive Creative Director:John Koay, Matthew Nisbet
Creative Director:Fung Chan, Jim Fong
Art Director:John Koay
Senior Content Designer:Alex Burton
Executive Group Director:Iris Liu
Account Director:Rita Lam
Account Executive:Ervan Luk
Photographer:Illusion Bangkok
Illustrator:Illusion Bangkok

Game Of Thrones: Grave of Thrones

Media
Game Of Thrones

To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and the exclusive Australian broadcaster Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a hundred thousand individual deaths over the past seven seasons.

This final resting place, situated inside Centennial Park in Sydney from April 12 – 14, was designed by DDB Sydney and built in a collaborative effort from Revolver/Will O’Rourke and The Glue Society.

The ‘Grave of Thrones’ is designed as a place for GoT fans to reflect on the deaths of the show’s most iconic faces, as the show prepares to reach its epic conclusion.

It features more than thirty gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.

Every single grave has been created in staggering detail, closely referencing the lives and deaths of the characters featured, including Hodor’s headstone which honours one of the show’s most loved characters and depicts his tragic death at the exit of a cave.

The graveyard was created by a huge and passionate team of Australia’s top sculptors, designers, painters and builders, who worked hundreds of hours to build graves richly layered in GoT stories and references.

Advertising Agency:DDB, Sydney, Australia
Chief Creative Officer: Ben Welsh
Executive Creative Director:Tara Ford
Creative Director:David Jackson
Senior Creatives:Tim Woolford, Tommy Cehak
Designer:Ramon Rodriguez
Head Of Integrated Production:Sevda Cemo
Producer:Sam Harris, Isabella Vitelli, Libby Hams
Planning Director:Joseph Smeaton
Managing Partner:Penny Dixon
Senior Business Director:Kirsty Mould
Senior Business Manager:Lisa Zimpel
Project Director:Liv Pultar
Content Editor:Richard Maxton
Sound Engineer:Danny Grifoni
Pr:Mango Communications
Managing Director:Tabitha Fairbairn
Head of Consumer: Ben Handberg
Event Producer:Jim McGorty
Production Company:Will O’Rourke, Revolver
Artists:The Glue Society
Project Direction:The Glue Society
Md:Michael Ritchie
Executive Producer:Michael Ritchie, Pip Smart, Jasmin Helliar
Production Designer:Enzo Iacono
Construction Manager:Greg Hajdu
Construction:Gregsets
Photography:Photoplay
Photographer:Romello

Huawei: Powerful 12,5 mm

Print
Huawei

Huawei MateBook X laptop is incredibly thin (only 12.5 millimeters thick), and at the same time incredibly powerful thanks to the Intel® Core™ i7 processor.
Even the most powerful things in the world can be incredibly thin!

Advertising Agency:GForce/Grey, Almaty, Kazakhstan
Creative Director:Yevgeniy Kostylev
Art Director:Sanzhar Kozzhanov
Managing Director:Yuliya Tushina
Account Director:Anna Kostyleva
Digital Marketing Manager:Mukhtarali Ibrayev

Cristal: Bottle

Outdoor, Print
Cristal

Embrace the spirit of the match.

Advertising Agency:VMLY&R, Peru
Executive Creative Director:Christian Sanchez
Creative Director:Beto Noriega, Jorge Soto
Art Directors:Beto Noriega, Percy Chávarry, Hideki Uchima, Renzo Triveño
Copywriter:Jorge Soto
Photographer:Alex Freunt
3D Illustrator:Mirko Cuculiza Graza
Additional Credits:Raúl Lopez Guerra, Kathy Carrillo

PocketBook: In one elevator with Sherlock and Dracula

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience.

The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman – it’s not a full list of odd and dangerous events that the hero has to go through.

Video of Sherlock vs Dracula epic fight in 360° | Inside your PocketBook