Hasta La Creative!

In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers.
Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks.

The prints are based on the packaging image, recognizable for any marketer. Through the packaging prism, the conference introduces people to digital products’ ingredients.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men.

The city of Philadelphia is known as the city of “Brotherly Love”. We capitalized on this moniker to address the issue that colon cancer kills approximately 50,000 Americans each year, but is one of the few cancers that is almost entirely preventable through proper screening. With colon cancer screening rates being notoriously low in Philadelphia, this campaign reinforced the urgency to screen, with a direct connection to the city itself.

A young family is a learning experience. Everyone talks about the good aspects and neglects to mention the difficult aspects of raising a family. There are no rules and at times it can be hectic, wild and unexpected. Let’s bring the challenging nature of a young family into the spotlight. How? Nature documentaries.

From April 9 to May 6, for any purchase of a WHOPPER® Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER®.

AT&T is launching a new spot focused on gender equality. Women are drastically underrepresented in today’s media landscape – and when they are portrayed, it’s often in a stereotypical, inaccurate way. During the Masters, the company will showcase its commitment to gender equality with an inspirational :30 spot that chronicles the emotional connection of young girls growing into the game of golf.