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McDonald’s

To unveil McDonald’s’ McDelivery service in the UAE, a series of simple images has been created, demonstrating in a humorous way different situations in which McDelivery can save your day.

McDelivery saves the day.

Advertising Agency:Leo Burnett, Dubai, United Arab Emirates
Regional Executive Creative Director:Andre Nassar
Creative Director:Andre Nassar
Creative Directors:Rodrigo Rodrigues, Tariq Ayass
Art Director:Sidney Araujo
Copywriter:Akhilesh Bagri
Illustrator:Sidney Araujo

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A bar fight is brewing in the snack industry.

Clif Bar is using high-profile ads to challenge Kind Snacks to use organic ingredients, even sweetening the suggestion by offering 10 tons of organic ingredients to its rival.

Continue reading at AdAge.com

That’s a wrap on Shoptalk, the annual retail conference that ran from Sunday through Wednesday. Now in its fourth year, the Las Vegas event attracted 8,400 attendees as well-known brands took to the stage to talk about themes including partnerships, technology and customer experience. Below, a few takeways:

It’s the place to be for retailers big and small

When Shoptalk first started in 2016, it attracted only a fraction of the audience the 2019 iteration saw. It was largely focused on direct-to-consumer startups eager to break into the industry and gain larger followings. Ryan Babenzien, founder of Greats, a sneaker brand, attended the conference every year and notes how intimate it used to be. These days, however, the event touted executives from big names like Walmart, Nordstrom and Dick’s Sporting Goods, as well as newer players including Greats and Zola, a wedding company.

Continue reading at AdAge.com

Hours after the airing of his first interview since his arrest on sex abuse charges, the singer was taken into custody. He had been ordered to pay his ex-wife more than $160,000 in child support.

(TrendHunter.com) Smart speakers are quickly becoming a commonplace item in the home but are solely focused on audio feedback, so the conceptual Google Visual Assistant identifies what could be done to enhance the…

Numa jogada das mais inacreditáveis, a Netflix anunciou hoje (6) a aquisição dos direitos de “Cem Anos de Solidão” e a produção de uma série baseada na famosa obra do escritor Gabriel García Márquez. A notícia pega todo mundo de surpresa dado o ineditismo do feito, marcando a primeira adaptação do livro do autor colombiano …

O post “Cem Anos de Solidão” ganhará sua primeira adaptação para a TV pelas mãos da Netflix apareceu primeiro em B9.

In a new manifesto that reads like a response to Facebook’s many critics, CEO Mark Zuckerberg outlined a major privacy push, including a plan for encrypted messaging that would also unite communication across its various apps. He also promised less data permanence on the platform famous for its oversharing users.

On Wednesday, Zuckerberg posted the new strategy to his Facebook page, touching on topics that the company has signaled it would address for months, like connecting its two messaging apps, WhatsApp and Messenger, so people on both platforms can interact seamlessly.

Also, following the push into Stories, the video messages that disappear in 24 hours, Facebook will develop tools so people can set time limits and self-destruct any of their content like photos and text posts.

Continue reading at AdAge.com