No último domingo (10), tive a honra de ver o painel da doutora Aisha Bint Butti Bin Bishr, diretora geral do Smart Dubai Office que é responsável pela digitalização de Dubai. Dubai busca ser a experiência mais feliz para todos, sejam eles moradores ou visitantes, mas como fazer isso? Sendo um local inteligente e 100% …
O post SXSW 2019: Podemos viver sem papel? apareceu primeiro em B9.
No mês em que se comemora o Dia Internacional da Mulher, o Grupo Boticário aproveita para anunciar a campanha “Com Você Eu Jogo Melhor”, que visa incentivar todos os colaboradores da empresa a assistir aos jogos da Seleção Feminina na Copa do Mundo de Futebol Feminino. Durante os jogos da Copa, a empresa terá horários especiais de …
O post Grupo Boticário vai parar operações para assistir aos jogos do Brasil na Copa do Mundo de Futebol Feminino apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: A reality TV star makes a cameo appearance in a Halo Top commercial (Ad Age’s Jessica Wohl previewed the campaign last week: “Even ‘The Bachelor’ needs a lot of ice cream in Halo Top’s first TV ad”). Dollar Shave Club wants you to know that it offers more than just shaving supplies. And E-Trade says “If dog spas can be a thing, so can easy investing” in a spot that first appeared on YouTube.
In commemoration of valentine day, these self-promo ad is a visual representation of the relationship the agency has with brands, clients and customers while making use of various software tools familiar with creative organizations.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: A reality TV star makes a cameo appearance in a Halo Top commercial (Ad Age’s Jessica Wohl previewed the campaign last week: “Even ‘The Bachelor’ needs a lot of ice cream in Halo Top’s first TV ad”). Dollar Shave Club wants you to know that it offers more than just shaving supplies. And E-Trade says “If dog spas can be a thing, so can easy investing” in a spot that first appeared on YouTube.
Less than four months after forming Wunderman Thompson from the merger of the world’s oldest creative shop, J. Walter Thompson, and direct marketing pioneer Wunderman, WPP has made another big agency move. The Seattle offices of Wunderman, Possible and Cole & Weber will join to become Wunderman Thompson Seattle in what is essentially an extension…
Finding the right products for your skin can be impossible if you don’t know what’s wrong with it. Now, L’Or?al believes it can help you solve that problem using technology and creating more personalized products for your skin. At South by Southwest, the beauty brand created a pop-up experience called Know Your Skin, where consumers…
Last April, Bed Bath & Beyond began to quietly expand the square footage of furniture displays (“vignettes,” it calls them) at its thousand-plus locations in North America. On a call with analysts, CEO Steve Temares explained that “the goal of this pilot includes raising awareness of our growing furniture business,” adding that the stores will…
A former Anheuser-Busch marketer who was behind some of the beer industry’s most memorable campaigns says the brewer has missed the mark with its ads attacking Miller Lite and Coors Light for using corn syrup.
“It’s a commodity industry and the last thing you need to be doing is further commoditizing it with discussions about ingredients that nobody cares about,” says Bob Lachky, who spent 20 years at A-B, including serving as chief creative officer, before departing in 2009. “It’s just real disappointing. It’s a total miss.”
Although healthier dietary choices have increased today, it is wise to recall the risk it has in choosing a chronic fast food diet.
In order to promote the 2018 Ottawa International Animation Festival, McMillan came up with the Watch It! theme and engaged the audience to animate or bring things to life by putting googly-eyes on objects around the City, bringing them to life and sharing on social media. McMillan also designed a series of print collateral on which were attached actual plastic googly-eyes (posters, signs etc). Attendance was up 13% for the event!
Dick’s Sporting Goods, which began scaling back gun sales in the wake of last year’s school shooting in Parkland, Florida, is removing even more weapons from its shelves.
The retailer will drop hunting gear starting around August from about 125 stores where it is underperforming, Dick’s CEO Ed Stack announced Tuesday. The change, which affects about 17 percent of the Dick’s chain, follows a trial run last year when Dick’s removed hunting products from 10 of its stores.
The announcement, coupled with continuing declines in same-store sales, jarred investors. Dick’s shares fell as much as 11 percent, the most since August 2017, to $34.45 in New York trading. The stock was up 25 percent this year through Monday.
Print
Coffee-Mate
Campaign to promote the new honey flavoured Coffee-Mate flavour.
Advertising Agency:FORMA / Casanova McCann, Mexico
Creative Director:Roman Gonzales
Art Director:Rodo Morfin
Copywriter:Roman Gonzales
3D Illustration:Franco Ferrari, David Jimenez
In his latest signature rant, John Oliver takes on a truly universal villain: robocalls. “Hatred of them might be the only thing that everyone in America agrees on now,” he says in the segment above, which aired on HBO’s “Last Week Tonight” Sunday night. (The monologue includes some comically NSFW language, so if you’re watching this at work, you probably want to wear headphones.)
Oliver name-checks some of the major companies involved in robocalling (including Capital One, Comcast and Wells Fargo, “all of whom use robocalls to chase debts”). He notes that it’s so cheap and easy to deploy robocalling technology that one company providing call-blocking technology estimates that soon nearly half of all mobile calls may be scams (the show excerpts a CBS News report that cites research by First Orion). And he runs down some of the reasons why robocalls are explodingincluding the uselessness of the National Do Not Call Registry (it only applies to sales calls, and scammers use spoofing technology to disguise their numbers and escape detection), and especially the FCC’s toothless approach to “urging” telecom companies to address the crisis.
Speaking of the FCC, near the end of the segment Oliver reveals that his show’s “tech guy” figured out how to set up a robocall program to dial each of the FCC commissioners every 90 minutes to demand action on robocallsa scheme that’s set in motion with the theatrical press of a prop button.
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