Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, released a new free insights tool, Realtime Content Insights, in order to help newsrooms make “quick, data-driven decisions on content creation and distribution.” Realtime Content Insights joins News Consumer Insights, which was introduced last year as a report built on…
A venerable astronomy magazine goes on the auction block, and a writer who grew up there reflects on its influence.
Media, Outdoor
Clear Channel
Advertising Agency:Prime Weber Shandwick, Sweden
Creative Director:Hanna Belander
Director Art Director:Felix Holfve
Art Director:Robin Wiman
Account Director:Hannes Kerstell
PR & Social media manager:Daniel Wahlström
Account Manager:Jennie Körnung
Print
Calles de Asunción
It’s not the first time that a tree gives an idea
Advertising Agency:OniriaTBWA, Paraguay
Chief Creative Director:Camilo Guanes
Creative Directors:Andrea Ferreira, Najib Brozzon
Art Directors:Santiago Valdez
Creative:Manuel Rolón, Paloma Cella
Illustration:Manuel Rolón
Project Managers:Romina Gamarra
Film
Audi
The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn’t always take the car – it protects them in other cases as well.
Advertising Agency:TBWA, Stockholm, Sweden
Art Director:Alexander Fredlund
Copywriter:Johannes Ivarsson
Director:Anders Hallberg, BRF Films
Film
Verizon
Advertising Agency:The Community, Miami, USA
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Yesterday’s industry news was all about Apple, Apple, Apple (see below). But Samsung did what it could to grab people’s attention: It turned Monday’s broadcast of “The Tonight Show Starring Jiimmy Fallon” into an extended Samsung ad.
(TrendHunter.com) These March 2019 Art & Design ideas offer plenty of inspiration for those looking to enjoy a new creative endeavor and include everything from interior design, to live art performances.
The…
San Francisco creative agency Duncan Channon has acquired A2G, a shop focused on experiential, social and influencer marketing.
The move brings together two independent agencies with a strong California presence–Duncan Channon, with a staff of over 70, and A2G, with a team of eight based in Los Angeles and New York, as well as a broader network of freelancers. Financial terms were not disclosed.
Amy Cotteleer, A2G’s founder, president and chief creative officer, will become an equity partner in Duncan Channon as well as chief experience officer. Andy Berkenfield, Duncan Channon’s CEO, said the company was drawn to A2G’s 15-year track record of pioneering ways to use new technologies and experiences in marketing.
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.
The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald’s restaurants can vary their electronic menu boards’ display of items, depending on factors such as the weather — more coffee on cold days and McFlurries on hot days, for example — and the time of day or regional preferences. The menus will also suggest add-on items to customers.
Since taking the helm in 2015, Chief Executive Officer Steve Easterbrook has pushed technology — including self-order kiosks, digital menus boards and delivery — to boost sales and help McDonald’s stand out among rivals. Since McDonald’s seldom carries out acquisitions, the purchase of Dynamic Yield shows the company’s desire to leverage technology to speed growth in the fiercely competitive restaurant industry.
Apple’s string of new subscription services pushes advertising mostly out of the picture — but for the magazine industry that is a major partner in Apple’s expanded news offering, there will be ads nonetheless.
Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads. “This is a different approach than others have taken,” said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.
When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience. “I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics,” Cook says.
“Our job is to bring facts to light,” said Martin Baron, editor of The Washington Post. “Others make determinations about prosecutable criminal offenses.”
Apple just revealed Apple News Plus and Apple TV Plus, both billed as premium media services that are different because they do not track consumers or sell their attention for ads. “This is a different approach than others have taken,” said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.
When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on the 300 glossy magazines that will be available. Apple News Plus will cost $10 a month and give readers all the magazines they can read, which will contain all the same stories and photos from the physical editions.
However, what Apple didn’t show is that they will also have the same ads, according to Doug Olson, president of Meredith’s magazines.
Com mais de 10 bilhões de transações feitas pelo Apple Pay só em 2019, a Apple aposta agora no Apple Card, uma espécie de cartão de crédito que elimina taxas e juros, e é “tão fácil de usar como mandar uma mensagem para um amigo”. No anúncio feito durante o evento da empresa hoje, 25/03, …
O post Apple lança seu próprio cartão de crédito apareceu primeiro em B9.
Entre os principais anúncios feitos hoje, o Apple Arcade chama atenção por ser o primeiro serviço de assinatura de jogos da Apple. A assinatura permite que os jogos rodem em dispositivos iOS, na Apple TV e nos MacBooks. O serviço terá mais de 100 games novos e “revolucionários”, como a empresa os classificou. O Apple …
O post Apple anuncia serviço de assinatura de jogos, o Apple Arcade apareceu primeiro em B9.
Como esperado há alguns dias, a Apple anunciou oficialmente uma série de novidades durante o evento realizado hoje, 25/03, no Steve Jobs Theater. Entre essas novidades e chamada de “a nova Apple TV”, a empresa lançou a Apple TV Channels, que funciona como um hub de canais semelhante ao que a Amazon Prime Video Channels …
O post Apple TV Channels possibilita assinar apenas canais que você deseja apareceu primeiro em B9.
Em evento realizado na cidade Cupertino, Califórnia, a Apple anunciou hoje (25) o Apple TV+, seu muito antecipado serviço de streaming. A ser lançado no outono estadunidense em mais de cem países, a plataforma virá como um extra pago da Apple TV, que passará a contar com aplicativos em smarTVs de diversas marcas. Além do …
O post Conheça as primeiras séries originais do Apple TV+, o streaming da Apple apareceu primeiro em B9.
Seguindo os rumores surgidos em janeiro, outra novidade anunciada pela Apple em seu evento especial é que agora o app Apple News traz revistas em seu catálogo, passando a se chamar Apple News+. Entre os títulos famosos que estarão no app temos National Geographic, Rolling Stone, Harper’s Bazaar, Vanity Fair, além de grande jornais como …
O post Com Apple News+, Apple quer ajudar o jornalismo apareceu primeiro em B9.
Em sua nova campanha, a Kaiser quer mostrar que o futebol de verdade acontece na várzea. A cerveja dá protagonismo não só aos gramados, como aos terrões, onde times e jogadores enfrentam dificuldades como dupla jornada, falta de equipamento e material esportivo adequado, mas ainda assim continuam mantendo acesa a chama da paixão pelo esporte. …
O post Campanha da Kaiser mostra que futebol de verdade acontece na várzea apareceu primeiro em B9.
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