Hasta La Creative!

Film, Online
Burger King

Burger King tapped David Gelb of Independent Media to direct this ad/mini documentary to promote their BK Café Coffee amidst the announcement of a new coffee subscription. Gelb utilizes his experience directing the wildly popular Netflix series Chef’s Table and Jiro Dreams of Sushi for a real but slightly tongue-in-cheek documentary about what goes into a cup of Burger King coffee.

Advertising Agency:David, Miami, USA
President:Chris Finazzo
Burger King North America:Chris Finazzo
Global Chief Marketing Officer:Fernando Machado
Head Of Global Marketing:Marcelo Páscoa
Head of Marketing North America:Renato Rossi
Lead Marketing Communications:Diego Suarez
Director:Nicole Alevizos, David Gelb
Marketing & Communications:Nicole Alevizos
Managing Director:Paulo Fogaça, Susanne Preissler
Coo:Paulo Fogaça
Executive Creative Director:Tony Kalathara
Group Creative Director:Danny Alvarez, Jason Wolske
Copywriter:Dan Flora
Art Director:Curtis Caja
Head of Global Production:Veronica Beach
Senior Producer:Carlos Torres
Producer:Jennifer Malki
Production Company:Independent Media, Inc
Executive Producer:Susanne Preissler, Liam Ahern

Outdoor
Womanizer

While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.

Advertising Agency:The Garden, Toronto, Canada
Creative Director:Shane Ogilvie
Strategy Director:Shari Walczak
Art Director:Rob Dean
Copywriter:Rebecca Gillis
Project Cultivator:Sam Sabatini
Director of Visual Media:Jamie Morren

Film
Geometry Argentina

The agency and the children’s publisher Pequeño Editor present an exciting initiative that reaches the heart. Understanding the present circumstances of the Venezuelan people who were forced to migrate to Argentina leaving their young children behind, the publisher brings to light a fundamental issue in raising children: the importance of reading to them before they go to sleep and the unique connection that this moment creates, in a moment where there is so much disconnect. 

In this regard, Tony Waissmann, CCO of Geometry Argentina commented the following: “This project is very special and when it began to take shape it became even more special, we were all excited, we cried every step of the way, our hearts melted with the stories of Virginia and Reinder and a unique connection was forged between us and our amazing client. 

It was a project that seemed impossible, there were many difficulties we needed to overcome, filming there, sending things, everything was very difficult to do but we were not afraid, we looked at each other and said: “Ok, let’s do it”. From there on it was a joint effort to reach our goal and as we moved forward, and obstacles kept appearing, it only made us want it more. The same thing happened to the client, they loved the idea from the start, but they looked at us and said: “Are you sure that we can do it?”, “Yes”, we said, “We are sure” and here we are presenting it. 

It is an emotional project that changed us all. We were so touched and moved. It was very exciting. At Geometry we do all kinds of projects with different types of approaches, from emotional, to extreme fun. The difference between each project speaks of a flexible agency, that can think outside the box and that It´s spectacular” Raquel Franco, director of Pequeño Editor, said: We have been developing picture books for children for over 16 years. 

And throughout these years we have always tried to communicate the importance of reading during childhood and that it be an activity where adults get involved. We wanted to create a campaign to encourage reading that shows our identity, our love for that unique bond that is generated when sharing a story. In that sense, every meeting with Geometry was an injection of adrenaline, conviction, and confidence. We knew that we had found that idea, that task that showed our vocation and our project. 

Virginia and Reinder brought to life the stories. Geometry did a job that seemed infinite. “Cuento con voz” is both a concrete and an effective device and is clear way of sharing our message. Pequeño editor: reading together with our children is a way of parenting, childcare, and affection.

Advertising Agency:Geometry, Buenos Aires, Argentina
Ceo:Karina Aiello
CCO:Tony Waissmann
Ecd:Claudio Giovanelli Izaia
Creative Directors:María Luján Donaire, Hernán Damilano
Copy:Pablo Bugueiro
Art Director:Joaquín Camicha
Account Manager:Georgina Roccatagliata
Account Executive:Ana Carolina Valdez
3d Design:Sebastián Ostojic
Edit:Herneaqn Buffa
Production Company 1:Troya Films y RG2 Caracas
Directors Troya:Tomás de las Hernas, Wilmer Williams
Producer Troya:Silvina Masotto
Founder y DGC RG2:Exequiel Rodriguez
Lights RG2:Marco Diaz
General Account Director RG2:Mariva Delgado
Producers RG2:Lina Certain, Cesar Medina
Director RG2:Daniel Méndez
Cameraman RG2:Jean García
Music and Sound Production Company:INDIGO MUSIC DESIGN
Executives Producers:Sergio Garrido, Soledad Bruno
Sound Producer:Romina Trabazos
Compositor:Matías Leanza Montes
Post Production:Mey Frontera
Post Producers:Hernán Escudero, Luciana Contreras
Client:Raquel Franco, Diego Bianki, Ruth Kaufman

Print
IGT Colombia Baloto

Dudes, recently we launched a great graphic work for biggest lottery brand in Colombia, Baloto®.

In Sancho BBDO, Bogotá, we realized that every day we see many numbers, sometimes they even repeat, but most of the time it’s easy to let them go unnoticed. With this campaign, we want to show people that the numbers that can make you a millionaire are everywhere, on the street, on public transport, in the market, at drinks with friends, on your smartphone, at home, or even in a body tattoo. We want to invite people to convert those numbers, in their “lucky” numbers playing Baloto® with the concept: Your lucky numbers are anywhere. Play them.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Chief Creative Officer:Hugo Corredor, Giovanni Martínez
Executive Creative Director:Daniel álvarez
Creative Director:Fabián López ‘Chompi’, Juan David Pardo
Art Director:Juan David Pardo, Tatiana Serpa, Sebastián Hernández, Diana Urdaneta
Copywriter:Camilo Torres Ángel, Kyara Ortega
Retouch:Juan David Pardo, Tatiana Serpa, Sebastián Hernández
Executive Account Director:Javier Jiménez
Account Director:Carolina Mejía
Account Manager:Carolina Bonilla

Online
Burger King

Advertising Agency:DAVID, São Paulo, Brazil
Managing Director:Sylvia Panico
DAVID SP:Sylvia Panico
VP Executive Creative Director:Rafael Donato
Creative Director:Edgard Gianesi
Copywriter:Luca Trincanato
Art Director:Marlus Lau
Account:Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Producer:Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
DAVID:Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
Planning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Silvia Sakurai, Luana Paolillo
Social Media:Lucas Patrício
Innovation Technology:Toni Ferreira, Gustavo Nanes, Karine Viegas, Ully Correa
Data Intelligence:Mailson Dutra, Guilherme Campos
Client Approval:Fernando Machado, Marcelo Páscoa, Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin
Production Company:(APP) VZLab, Café Royal, Hogarth
Team VZLab:Luiz Evandro, Giovani Ferreira, Andre Sernaglia, Eliza Flores, Marcia Sumie, Daniela Murai, Daniela Murai, Giovani Ferreira, William Queen, Yuri Cruz, Yuri Cruz
Director:Irmãos Meirelles, Tuco
Photography:Tuco
Team Café Royal:Manu Carvalho, Moa Ramalho, Camila Carrieri, Eliseo “Gringo” Alvarez
Pos Production:Clan
Editor:Guga Moraes, Daniel Crepaldi
Sound Production:Jamute
Team Jamute:James Pinto, Thiago Lester, Anderson Soares, Kiki Eisenbraun, Sabrina Geraissate
Team Hogarth:Alexandre Sakihara, Ricardo Kertesz, Stephanie Valente, Marcelo Baptista e Dereck Denis, Fadel Dabien, Lucas Moreno, Alexandre Sakihara

Online, Mobile
Vaincre Noma

Noma is a real monster that kills children after devouring their faces. Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.

Advertising Agency:WNP, Paris, France
Creative Director:Delphine Tabutin, Marion Thiery
Art Director:Isabelle Bouffier
Copywriter:Guillaume Clarke
Lense:NKI STUDIO
Editing:DISTILLATEUR GRAPHIK
Sound:The

Film
Coca-Cola

Flavors can globally achieve what religion, politics, culture and ideologies can’t. When a flavor is extraordinary, there are no borders and any barrier can be knocked down. That’s why good food is accepted everywhere and for everyone. And that’s why a Coca-Cola is the best thing for enhancing whatever your food is, wherever you are.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Creative Team:Martin Mercado, Nicolas Massimino, Nicolás Ochoa, Santiago Cony Etchart, Angie García Fernández, Alejandro Isturiz
Art Director:Nicolás Ochoa, Alejandro Isturiz
Copywriter:Martin Mercado, Nicolas Massimino, Nicolás Ochoa, Santiago Cony Etchart, Angie García Fernández

Print
Calles de Asunción

It’s not the first time that a tree gives an idea

Advertising Agency:OniriaTBWA, Paraguay
Chief Creative Director:Camilo Guanes
Creative Directors:Andrea Ferreira, Najib Brozzon
Art Directors:Santiago Valdez
Creative:Manuel Rolón, Paloma Cella
Illustration:Manuel Rolón
Project Managers:Romina Gamarra

Film
Verizon

Advertising Agency:The Community, Miami, USA