(TrendHunter.com) A group of engineers in Romania have unveiled a high-tech supersonic drone that promises the ability to enhance the degree of aerial maneuverability and flexibility.
Dubbed the All-Directional…
Marketers who haven’t been able to shell out the necessary funds to take advantage of publishers’ audience targeting platforms will now have a cheaper, more limited option to dip their toe into the advanced advertising waters. A+E Networks has created P1, or Precision 1, an offering that opens up its audience-based targeting and reporting platforms…
Jemaine Clement’s resume is filled with quirky delights, from teaming up with Bret McKenzie as the musical comedy duo Flight of the Conchords to appearing in the trippy FX drama Legion to his 2014 mockumentary vampire comedy film What We Do in the Shadows, which he is now an FX series and debuts tonight. But…
It all looked perfect on paper. Between 2013 and 2015, 3G–the Brazilian private equity firm credited with “reinventing the consumer industry” by applying its deceptively simple “cost-cutting and deal-making” approach to Burger King and AB InBev–teamed up with Warren Buffett’s Berkshire Hathaway to acquire and unite packaged-goods giants Kraft and Heinz. The move brought classic…
A multimedia artist and Deferred Action for Childhood Arrivals, or DACA, recipient beautifully documented his journey to America using bits and pieces of Mexican road maps, and in the process, perfectly completed the iconic Athenaeum Portrait (the image of George Washington on the dollar bill). Painted in 1796, three years prior to Washington’s death and…
A&E Networks is looking to woo brands that don’t typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed “P1,” the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network, and receive reports that are more akin to those they would get from a Facebook or Google.
Since the tool allows for optimization on one network as opposed to the full A&E portfolio, which is how these types of deals are typically constructed, the cost of entry is significantly lower at under $500,000, says Peter Olsen, exec VP, ad sales, A&E Networks. That’s at least 50 percent lower than what it would cost for a marketer to do something similar across A&E’s portfolio. Aside from the flagship channel, A&E’s networks also include History and Lifetime.
The tool is meant to target a brand that wants to dip its toe in TV and see if it works, Olsen says. This applies to direct-to-consumer brands that have historically spent the majority of their marketing dollars on digital channels, as well as smaller brands that are part of larger companies that don’t tend to get funding for TV campaigns.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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Lonzo Ball of the Los Angeles Lakers had the logo of his family’s Big Baller Brand tattooed on his arm. But now that it seems the sportswear brand is in trouble, he covered over the “BBB” brand insignia with a new tattoo of a pair of dice, ESPN reports.
A&E Networks is looking to woo brands that don’t typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed “P1,” the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network, and receive reports that are more akin to those they would get from a Facebook or Google.
Since the tool allows for optimization on one network as opposed to the full A&E portfolio, which is how these types of deals are typically constructed, the cost of entry is significantly lower at under $500,000, says Peter Olsen, exec VP, ad sales, A&E Networks. That’s at least 50 percent lower than what it would cost for a marketer to do something similar across A&E’s portfolio. Aside from the flagship channel, A&E’s networks also include History and Lifetime.
The tool is meant to target a brand that wants to dip its toe in TV and see if it works, Olsen says. This applies to direct-to-consumer brands that have historically spent the majority of their marketing dollars on digital channels, as well as smaller brands that are part of larger companies that don’t tend to get funding for TV campaigns.
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| THE ORIGINAL? CFC Bank / Dollar Accounts – 2000 “Wake up your dollars…” Source : Cannes Archive Agency : Scanad Marketing (Kenya) |
LESS ORIGINAL Sampo Bank – 2002 “Money doesn’t grow on zzzzs” Agency : H&P (Finland) |
LESS ORIGINAL FNB Asset Man. – 2019 “Wake up your money” Source : adsoftheworld Agency : X3M (Nigeria) |
As journalism continues to come under fire in the United States and around the world, The New York Times has called on agency of record Droga5 to once again remind the public of the critical, complicated and dangerous work its reporters do every day. The latest entry in the Grey Lady’s ongoing “The Truth Is…
The event at the Steve Jobs Theater was heavy on star power and light on specifics. The Los Angeles crowd buzzed more about a new credit card than anything else.
(TrendHunter.com) Increased interest in cold brew coffee has inspired the creation of many conveniently canned coffee beverages, some of which are packaged in designs that boast the ability to heat or cool themselves…
Febre nos anos 1980 e 1990, os cards do chocolate Surpresa que traziam informações sobre animais, e que marcaram a infância e adolescência de muita gente, estão de volta. A Nestlé resgatou os cards para a Páscoa 2019, em uma versão repaginada e em sintonia com as novas tecnologias dos dias atuais, em especial a …
O post Sucesso nos anos 80 e 90, Nestlé resgata cards do chocolate Surpresa em versão repaginada apareceu primeiro em B9.
A Renault hoje (26) está lançando nas redes sociais uma nova campanha com foco inédito em pais que estão para ter ou acabaram de ter os primeiros filhos. A ideia é alinhar a marca com uma perspectiva humana, criando afinidade com aqueles que estão expandindo suas famílias pela primeira vez. Desenvolvida pela DPZ&T e intitulada …
O post Nova campanha da Renault é dedicada aos pais de primeira viagem apareceu primeiro em B9.
O McDonald’s queria provar que seus produtos são tão reconhecíveis que as pessoas quase não precisam vê-los para saber o que são. E conseguiu isso através de uma campanha feita em outdoors de Porto Rico. A ação criada pela TBWASan Juan apresenta itens clássicos do menu da rede de fast food, como Big Mac, as …
O post McDonald’s prova que você reconhece seus produtos mesmo sem enxergá-los direito apareceu primeiro em B9.
Em um post em seu blog oficial, o Instagram anunciou hoje que vai aumentar o número de ferramentas disponíveis para os anunciantes na plataforma. A primeira medida será a adição da popular ferramenta de enquetes, disponível há mais de um ano no app. De acordo com a empresa, a ação está sendo implementada depois que …
O post Empresas agora podem fazer enquetes nos anúncios do Instagram apareceu primeiro em B9.
Sabe aquelas pichações que enchem as paredes de banheiros de bares, faculdades e outros espaços públicos. O projeto Banheiro de Homem (@banheirodehomem) comparou o teor de frases e expressões entre banheiros femininos e masculinos em um ensaio sobre as evidências da masculinidade tóxica. projeto Banheiro de Homem (@banheirodehomem) comparou o teor de frases e expressões …
O post Projeto da Mash compara pichações de banheiros femininos e masculinos para falar sobre masculinidade tóxica apareceu primeiro em B9.
Numa jogada de negócios um tanto fora do comum, o McDonald’s anunciou a compra da Dynamic Yield, uma empresa de desenvolvimento de inteligência artificial. Localizada em Nova York e Tel Aviv, a companhia foi adquirida pela rede de fast food pela bagatela de 300 milhões de dólares. A parte curiosa da compra é que o …
O post McDonald’s compra empresa de inteligência artificial por $300 milhões para virar a “Amazon do fast food” apareceu primeiro em B9.
(TrendHunter.com) Virgil Abloh’s streetwear imprint Off-White returns with another captivating garment for the season, the new Camo Cotton sweat pants are designed with a tree camo inspiration. The silhouette…
(TrendHunter.com) Skincare sets have the potential to instantly refresh one’s skincare routine and affordably introduce consumers to new solutions for areas of concern. While there are many travel-ready…
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