Renault Services: Life is also measured in kilometers

Outdoor, Print
Renault

We all have a reason to travel hundreds of kilometers

Advertising Agency:Publicis, Medellín, Colombia
CCO:Camilo Carvajal
Creative Director:Sebastián Villega – Emerson Yepes
Art Director:Juan Rueda, Jonathan Ramirez
Copywriter:Leonardo Sanche?z
Illustrator:Zumo

The Shows That Made HBO a Cultural Force

From “Sex and the City” to “Game of Thrones,” HBO served up several hits under its chief executive, Richard Plepler, who recently stepped down.

Braincast 303 – Quem quer ser um unicórnio?

O que as startups brasileiras no clube do US$ 1 bilhão tem em comum

O post Braincast 303 – Quem quer ser um unicórnio? apareceu primeiro em B9.

Turner President David Levy steps down


On the heels of a court decision giving AT&T clearance to finalize its acquisition of Time Warner, Turner President David Levy has decided to part ways with the company. Sources said an official announcement will be made on Friday morning.

Per various media reports, HBO Chairman and CEO Richard Plepler also is stepping down from his post.

These moves come as WarnerMediaas AT&T rechristened Time Warnerconsiders changes that could include combining HBO and Turner. On Wednesday, reports surfaced that former NBC Entertainment Chairman Bob Greenblatt is being considered for a role overseeing both entities.

Continue reading at AdAge.com

Patrick McCarthy Dies at 67; Ran a Fashion Publishing Empire

Although he knew little about fashion when he started, Mr. McCarthy rose to run Fairchild, the company that publishes Women’s Wear Daily and W.

The Face of H.B.O., Richard Plepler, Is Leaving After 27 Years and Scores of Emmys

His departure comes eight months after AT&T acquired Time Warner, the network’s former corporate home.

Ad industry groups push federal regulation for consumer privacy


The heads of some of the largest ad industry trade bodies are pushing lawmakers into passing federal regulation on consumer privacy before California’s Privacy Act goes into effect in 2020.

Incidents such as the Facebook-Cambridge Analytica data scandal and the dizzying number of data breaches have made consumer privacy a key issue among elected officials from both sides of the aisle.

The trade bodiesInteractive Advertising Bureau, Internet Association, Retail Industry Leaders Association, The Software Alliance and the 21st Century Privacy Coalition, which represents telecom interestsmet with lawmakers on Wednesday during a Senate committee hearing titled “Policy Principles for a Federal Data Privacy Framework in the United States.”

Continue reading at AdAge.com

Jason Witten's departure gives ESPN a chance to step up its game


Ten months after ESPN took the wraps off its all-new “Monday Night Football” broadcast team, the network finds itself in need of another reboot. Color commentator Jason Witten on Thursday announced he’ll be rejoining the Dallas Cowboys for what will be his sixteenth season with the team, leaving a tight end-sized hole in ESPN’s booth.

Dallas will pay the 11-time Pro Bowler a reported $3.5 million to wear the No. 82 jersey for another season, or about $1 million less than he was making as an ESPN employee. And while 36-year-old Witten’s decision to come out of retirement means he’ll be subjecting his none-too-youthful body to the chamber of horrors that is the NFL schedule, in choosing to play football again, he’ll be free of the constant criticism that came with his broadcasting gig.

Unlike fellow Cowboy Tony Romo, who in just two years in the CBS booth has elevated himself to some sort of omniscient demigod, Witten struggled mightily during his brief “Monday Night Football” tenure. Among his malapropisms was saying that Aaron Rodgers “pulled a rabbit out of his head.”

Continue reading at AdAge.com

Gap to spin off Old Navy


In what reads as a desperate move, Gap Inc. is spinning off the best part of its business: Old Navy. The market liked the news, sending shares soaring more than 28 percent in aftermarket trading.

The remaining company, which still needs a name, will consist of the namesake Gap brand, Athleta and Banana Republic, plus a couple of lesser known brands. It will have annual revenue of about $9 billion, compared to Old Navy’s $8 billion, the company said.

Analysts called the split a smart oneand one the struggling parent company should have considered long ago.

Continue reading at AdAge.com

LinkedIn Just Added a Flurry of Features for Members Looking for New Positions

The last thing people probably want to see is more push notifications–unless they’re looking for a job. LinkedIn is enabling members who have indicated in their career interests dashboards that they are actively looking for jobs to sign up for instant job notifications, which they will receive as soon as positions are posted. LinkedIn The…

Advertisers worry YouTube's pedophile fixes are not enough

As YouTube rolls out new fixes to purge pedophile comments from videos, many brands are still withholding ad dollars until they see even more progress being made to stop all the objectionable activity on the platform.

On Thursday, YouTube announced it would disable comments on videos that feature “younger minors” and on select videos that show “older minors,” depending on the subject matter. YouTube, owned by Google, implemented the new guidelines in light of reports that revealed pedophiles were coordinating in the comment sections of videos that featured children. The videos were mostly innocuous, but the commenters were sexualizing the subjects and sharing links to child pornography.

That set off a brand boycott that included AT&T, Disney, Epic Games and others. YouTube has been reaching out to top ad agencies and brands over the past week to reassure them it can maintain a safe environment for their commercials.

Continue reading at AdAge.com

Tesla to shut down stores, rely on online sales


Elon Musk is delivering on one big promise — a $35,000 Model 3 — while warning Tesla Inc. may not be able to pull off a quarterly profit as projected earlier.

It’s unlikely Tesla will earn money in the first quarter due to challenges getting electric cars to China and Europe, the chief executive officer told reporters Thursday. The company announced the long-awaited cheaper version of its sedan and said it can afford to drop prices because it’s shutting many of its stores worldwide to cut costs.

Moving all sales online, which will involve more job cuts, allows Tesla to lower vehicle prices by about 6 percent on average, the company said in a blog post. Its website made a $35,000 version of the Model 3 available for the first time, almost three years after Musk started taking orders.

Continue reading at AdAge.com

Plaza Satélite: Gift Kiss

A gift for a kiss? Look how we surprised everyone in Plaza Satélite on Valentine’s, celebrating with kisses and gifts from our stores!

Video of Campaña Plaza Satélite – Día del amor y amistad

Arras Film Festival: Movies in the City

Video of case study Movies in the city

The Face of H.B.O., Richard Plepler, Is Leaving After 27 Years and Scores of Emmys

His departure comes eight months after AT&T acquired Time Warner, the network’s former corporate home.

‘The Best Guidance Is No Guidance.’ How Company Culture Helped &pizza Ride a Viral Wave

For growing restaurant chains, going viral isn’t always a positive thing. They often lack the staffing, resources and training to respond quickly to events unfolding around their brand at the breakneck speed of social media. By the time an exec has approved a response, the moment in the spotlight has often passed. In contrast, let’s…

HBO CEO Richard Plepler and Turner President David Levy Exiting in Major AT&T Shakeup

The DOJ lost its appeal to derail the AT&T-Time Warner merger on Tuesday, but apparently AT&T wasn’t done making waves this week. In the span of a few minutes on Thursday afternoon, news broke that two of WarnerMedia’s (the renamed Time Warner’s) top execs were exiting in a major AT&T shakeup: HBO chairman and CEO…