Hasta La Creative!

As the country goes elbow-deep into a bucket of KFC and freaks out over guys wearing shiny pants, some of you are more concerned with what happens around the football.

Aaron Walton, co-founder of Walton Isaacson, says there are a few differences between the way ad people and “mere mortals” watch ads during the Super Bowl.

For one, “Ad people don’t have to have quiet it’s nice, but it’s not a requirement,” he told me via email. “We just stare at the screen and go into our happy place. We’re used to noise. We’re always looking at creative with a room full of people voicing their opinions. Quiet? Who needs quiet?”

Continue reading at AdAge.com

In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It’s nothing short of remarkable. So how have they done it? Of course, there’s the talent of Tom Brady, the acumen of Bill…

Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach’s challenge, came from an in-house creative team. The ad stars the company’s spokesfox and shows a family drinking “chunky-style milk” to illustrate the difference between right and wrong,…

TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is sponsoring a “Where to Watch” guide that will appear on Roku’s home screen of the streaming service, which will showcase channels where streamers can…

The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the two-minute warning. It was pulled together in less than a week, said Fred Ryan, publisher and CEO of The Washington…

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• Read more about Bumble, “The Ball is in Her Court” (2019) :30 (USA)
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• Read more about Bon & Viv Spiked Seltzer, “The Pitch” (2019) :30 (USA)
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Mais um capítulo da história que foi o verdadeiro destaque do Globo de Ouro desse ano (até porque, a premiação…): a campanha improvisada da Fiji Water que promoveu a água através de uma série de photobombing de uma modelo nas fotos dos famosos que passaram pelo tapete vermelho da premiação. No plot twist de agora, …

O post “Garota da água” que se destacou no Globo de Ouro está processando a Fiji Water apareceu primeiro em B9.

A Netflix enfim está vivendo um bom momento com seus “filmes originais”. Depois de um ano cheio de polêmicas e uma reputação de “sede dos filmes despejados pelos estúdios” (que incluem “Mogli” e “Cloverfield”), a plataforma de streaming conseguiu alcançar as principais categorias do Oscar com “Roma” e “A Balada de Buster Scruggs” – enquanto …

O post Netflix cria nova animação para introduzir seus filmes originais apareceu primeiro em B9.