Hasta La Creative!

The company is nearing its goal of $800 million in digital revenue ahead of a 2020 target. Paying subscribers rose to 4.3 million, a record.

The company acquired The Works Entertainment, the makers of the Illusionists magic franchise and other shows.

Alberto Belli’s path has been an unconventional one. Even though he started his career as a computer science engineer, he’s always loved ads and marketing, and after feeling “miserable” in engineering, he took a leap into the industry via moving to Los Angeles. Little did he know, that would lead to a position as a…

É uma noite gélida e Idris Elba está sentado em uma calçada, dublando a música “Que Sera, Sera”. De repente, acompanhamos todos os sonhos do homem que já conhecemos como ator, mas que também se imagina astronauta, boxeador, designer e piloto de corridas. Famosa por seus sites com templates artísticos e relativamente mais caros, a …

O post O “storydoing” e a jornada do usuário das campanhas do Squarespace apareceu primeiro em B9.

Outdoor, Design
Msd

Treating cancer, oncologists often deal with professional loneliness, loss and grief – but their POV is seldom noticed. In order to empower the medical caregivers – pharmaceutical company MSD Israel turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, MSD highlighted the oncologists as true artists – who save lives, creatively.

Advertising Agency:Hooligans, Tel Aviv, Israel
Oncology Business Unit Director:Iris Aharoni
MSD Israel:Iris Aharoni, Lahan Shlomovitz, Boaz Ben Porat, Nataly Hason, Inbal Chen
Marketing & Digital Manager:Lahan Shlomovitz
Oncology Brand & Sales Managers:Boaz Ben Porat, Nataly Hason
Communications Manager:Inbal Chen
Chief Creative Director:Sahar Lewenstein
Chief Art Director:Miriam Moshinsky
Project Manager:Sapir Dagan
Creative Director:Tal Manor
Art Director:Yanay Halevy
Creative Team:Lior Bergman, Ori Agmon
Design:Vova Belenkii
Production:Oproduction – Osnat Aharon, Moshe Shtivy, Shelley Katz
Director:Or Kaplan
Cinematographer:Or Kaplan
Editor & Post production:Yam Tal

After the president’s State of the Union address, commentators had both praise (“pretty pragmatic”) and criticism (“incoherent”) for his 80-minute performance.

New York is on the threshold of legalizing sports gambling, and while it likely will precipitate a rush for legislatures to do likewise throughout the Northeast and Mid-Atlantic, the first draft of the proposal seems to have put the kibosh on mobile and in-game wagering.

The New York State Gaming Commission’s 33-page proposal to authorize sports betting was released on Jan. 28, and while many see nothing but an upside in mobile wagering, that’s not on the table. The commission has instead presented the state with a rather conservative plan that would limit the development of sportsbooks to four upstate casinos.

But for the relatively booming metropolis of Schenectady, New York, the casinos are located in tiny, obscure towns. Among these are Nichols, New York, which rests in a hard bend of the Susquehanna River at the Pennsylvania border, and Waterloo, New York, a village of 5,000 in Seneca County. In other words, New York City gambling enthusiasts will be placing their (legal) wagers in New Jersey, at least for the time being.

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