Too many travel companies offer cookie-cutter, one-size fits all vacations. But not Audley. With expert “country specialists,” Audley helps people build customized, hyper-specific, multi-destination trips that are truly unique to each person and their interests. The execution focuses on how an Audley trip includes ALL the unique experiences you’ve been searching for.
This campaign was created to promote the festival of theater, music and dance that takes place in the historic streets of the city of Las Palmas.
This campaign was created to promote the festival of theater, music and dance that takes place in the historic streets of the city of Las Palmas.
This campaign was created to promote the festival of theater, music and dance that takes place in the historic streets of the city of Las Palmas.
In a wide-open year, how can each of the eight contenders win? We show you.
Brian Wieser, the prolific senior analyst at Pivotal Research Group whose research reports have been considered required reading across the industry, is headed to GroupM.
He’s taking a role on WPP’s media agency network’s senior leadership team as its global president of business intelligence starting this week, where he’ll be reporting to GroupM global CEO Kelly Clark. He’ll be tasked with analyzing and distributing marketplace intelligence to give GroupM clients insight into markets, audiences, partners, platforms and supply and demand dynamics, the group said in a statement.
“You can actually contribute to a company evolving,” Wieser says of his new job. “The whole sector has had to go through some significant changes in the last couple of years. The consequences of those changes will play out over very many years.”
Toymaker Mattel Inc. continued its pivot toward entertainment, hiring a Walt Disney Co. veteran to run its burgeoning TV unit.
Adam Bonnett, who left Disney last year after two decades, will lead development of series and other content as executive producer of Mattel TV, the company said. He’s filling a newly created position, part of the company’s push to build more entertainment around its toy brands.
For years, Mattel had been criticized by investors for not shifting more toward entertainment, like rival toy companies Hasbro Inc. and Lego A/S. But Mattel Chief Executive Officer Ynon Kreiz has been working to change that during his first year on the job. A former entertainment executive who became CEO last spring, Kreiz has already started a film unit and inked deals for movies based off Barbie and Hot Wheels — its largest properties.
When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.”
Many in the business were hoping to put the genie back in the bottle, but technology had matured to the point where we could now determine if an ad was called, served, and viewed. And if it wasn’t, there was no value to an advertiser and obviously we shouldn’t be paying for ads that were never seen. This then led to an assumption that publishers will increase prices (of the viewable impressions) to ensure the viability of their business.
The truth was, nothing was really changingthe industry had been operating under a false premise and advertisers had been subsidizing non-viewable impressions for years. Today, the way we measure and buy digital video ad impressions is based on viewable, bot and fraud-free impressions bought against a particular target audience.
President Donald Trump has repeatedly described the New York Times as “failing,” but its latest results tell a different story.
Online subscriptions accelerated for a fourth quarter, prompting New York Times Co. to set an ambitious new goal: hitting 10 million subscriptions by 2025. That helped send the shares to a 13-year high on Wednesday.
The company is now doing well enough that it plans to buy back its Manhattan office space for $250 million, ending a decade-old leaseback deal from when it was desperate to pay down debt. The Times also raised its dividend.
Anheuser Busch InBev and MillerCoors entered day four of their corn war Wednesdayand neither brewer shows any signs of backing off.
The latest salvo comes from Bud Light, which started it all with three Super Bowl Sunday slamming Coors Light and Miller Lite for using corn syrup. The brew on its social channels Wednesday issued a “scroll” from the king character in its medieval-themed campaign that says “In the Bud Light Kingdom we love corn too! Corn on the cob, corn bread, popcornwe just don’t brew with the syrup (what you also call ‘dextrose.’)”
A message from the King re: Corn Syrup. pic.twitter.com/IukZ0JZPZ3
(TrendHunter.com) The conceptual ‘Eclipse Zero Sound’ speaker is a different kind of smart speaker that addresses the needs of modern homes and offices by expanding the placement capabilities of audio…
Artwork has always been a key component of Facebook’s culture going as far back as 2005, when graffiti artist David Choe was hired to paint murals in what was then the company’s headquarters in Palo Alto, Calif. As compensation, Choe was given the choice of $60,000 in cash or the same amount in Facebook stock….
No ano passado, John Legend protagonizou um comercial bem fofo para a Pampers, no qual aparecia trocando as fraldas de sua filha Luna enquanto cantava um hino chamado “Stinky Booty Duty”, acompanhado de outros pais também cuidando de seus filhos. A campanha teve um bom retorno, e a marca aproveitou que Legend teve um segundo …
O post Pampers aposta em John Legend e Adam Levine para mostrar que pais também trocam fraldas apareceu primeiro em B9.
Com lançamento agendado para o fim de 2019, o Disney Plus vem ganhando cada vez mais destaque e agora a todo momento é divulgada alguma novidade sobre o projeto. Na última reunião com os investidores, por exemplo, a Disney avisou que deixará de ganhar 150 milhões de dólares em 2019 por conta dos investimentos na …
O post Disney Plus terá conteúdo de outros estúdios (pelo menos a princípio) apareceu primeiro em B9.
Demorou um pouco, mas o Snapchat enfim voltou a ter resultados positivos no departamento financeiro. Depois de meses de quedas seguidas e assistindo o Instagram tomar a frente e dominar o mercado, a Snap Inc. registrou lucros acima de 389,8 milhões de dólares no último trimestre, surpreendendo analistas que esperavam um retorno de apenas 377,5 …
O post Snapchat retém número de usuários e fecha trimestre acima do esperado no financeiro apareceu primeiro em B9.
Online
Reporters Without Borders
June 2018 – the world in football fever. Host country Russia shows its best side. But reality is different: Human rights are ignored, freedom of the press is restricted. To draw public attention, Reporters Without Borders brought its own ball into the game: “The Unofficial Football.”
Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Group Creative Director:Benjamin Merkel
Creative Directors:Hans-Juergen Kaemmerer, Helge Kniess, Thomas Koch
Copywriter:Mario Loncar
Creative Technologists:Viktor Kislovskij, Benjamin Kleinert
Photographer:Thomas Rusch, Hans-Juergen Kaemmerer
Outdoor, Design
Msd
Treating cancer, oncologists often deal with professional loneliness, loss and grief – but their POV is seldom noticed. In order to empower the medical caregivers – pharmaceutical company MSD Israel turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, MSD highlighted the oncologists as true artists – who save lives, creatively.
Advertising Agency:Hooligans, Tel Aviv, Israel
Oncology Business Unit Director:Iris Aharoni
MSD Israel:Iris Aharoni, Lahan Shlomovitz, Boaz Ben Porat, Nataly Hason, Inbal Chen
Marketing & Digital Manager:Lahan Shlomovitz
Oncology Brand & Sales Managers:Boaz Ben Porat, Nataly Hason
Communications Manager:Inbal Chen
Chief Creative Director:Sahar Lewenstein
Chief Art Director:Miriam Moshinsky
Project Manager:Sapir Dagan
Creative Director:Tal Manor
Art Director:Yanay Halevy
Creative Team:Lior Bergman, Ori Agmon
Design:Vova Belenkii
Production:Oproduction – Osnat Aharon, Moshe Shtivy, Shelley Katz
Director:Or Kaplan
Cinematographer:Or Kaplan
Editor & Post production:Yam Tal
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Axes serves up a fresh TV cut of a basketball-themed ad for Axe Ice Chill that debuted online a couple weeks ago. Lexus calls its RX “the leading luxury SUV of all time.” And Ralph Lauren celebrates young love in a dreamy black-and-white spot for Ralph Lauren Romance.
While many legacy media companies are taking a long look at how to best leverage the coming boom in legalized sports gambling, the Walt Disney Co. isn’t interested in getting into the numbers racket.
Speaking to investors Tuesday during Disney’s quarterly earnings call, Chairman and CEO Bob Iger declared that the Mouse House would not be making a foray into the sportsbook business any time soon.
“I don’t see the Walt Disney Co., certainly in the near term, getting involved in the business of sports gambling, in effect, by facilitating gambling in any way,” Iger said. Which isn’t to say that Disney will whitewash that particular aspect of sports; in fact, not only is the “Bad Beats” segment the most popular feature of Scott Van Pelt’s midnight “SportsCenter,” but ESPN’s Chalk vertical is entirely devoted to covering sports gambling.
Publicis Groupe said it saw “higher-than-expected attrition in traditional advertising” of $170.4 million last year, mainly from several consumer packaged-goods clients in the U.S. The French advertising holding company, which owns agencies including Leo Burnett, Digitas and Starcom, reported its fourth-quarter earnings Wednesday after market close in Paris.
The holding company said it hopes the ramp-up of significant accounts won toward the end of 2018 will lead to improved organic growth as of the second quarter of this year. Until then, Publicis cautioned it expects a “bumpy ride” due to prolonged effects of spending declines among its CPG clients last quarter. Publicis called that cut in that sector’s spending is a broad industry challenge and said it’s taking “taking strong actions to overcome it.”
North America saw organic growth decline of 0.8 percent in 2018, while globally the Groupe saw organic growth of 0.1 percent for the year. During the fourth quarter, Publicis Groupe’s net revenue was up 0.4 percent from $2.8 million in 2017. During the fourth quarter in 2018, the Groupe saw an organic growth decline of 0.3 percent.
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