(TrendHunter.com) In recent years, retail concept design has been significantly refined and perfected by businesses. Recognizing the power and growing consciousness of consumers, companies are looking toward…
(TrendHunter.com) With two amazing visits to New York and Orlando behind us, the 2019 Future Festival tour is off to a strong start! We’ll be making ten more stops this year, and it’s not too late to register. Don
It’s time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning presenters including Meredith, Cond? Nast and BBC News. “NewFronts are now a fixture in the upfront season, and the roster is a reflection of this,” said Anna…
Print
Audley Travel
Too many travel companies offer cookie-cutter, one-size fits all vacations. But not Audley. With expert “country specialists,” Audley helps people build customized, hyper-specific, multi-destination trips that are truly unique to each person and their interests. The execution focuses on how an Audley trip includes ALL the unique experiences you’ve been searching for.
Advertising Agency:Sleek Machine, Boston, USA
Creative Director:Tim Cawley
Account Supervisor:Lisa Gapinske
Acd:Jeff Marois
Writer:Jeff Marois
Art Director:Mikayla Belson
Integrated Producer:Tarra Marino
Print
Ayuntamiento de Las Palmas de Gran Canaria
This campaign was created to prevent and raise awareness among young people about the excesses and violent behaviors caused by the consumption of alcohol, drugs at Carnival.
Game Over
Advertising Agency:Made in Space, Galicia, Spain
Creative:Gustavo Cuberos Marcano
Art Director:Gustavo Cuberos Marcano
Copywriter:Mónica Rodríguez
Photographer:Pablo Beglez
Additional Credits:Ana Carratalá, Ligia Arencibia, Team of Promoción de LPGC, Pophouse
Film
Busch
To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast.
Advertising Agency:Deutsch, New York, USA
Chief Creative Officer:Dan Kelleher
Executive Creative Director:Jeff Vinick
Creative Directors:Heather English, Marques Gartrell
Copywriter:Breyden Sheldon
Art Director:Ashley Centrella
Director Of Integrated Production:Joe Calabrese
Head Of Design:Roger Bova
Designer:Jonathan Boffa, Dan McMahon
Director Of Digital:Daniel Murphy
Digital Director of Technology:Husani Oakley
Digital Producer:Jennifer Byrne
Planning Director:Andrew Quay
Senior Strategist:Rachel Gruber
Digital:Rachel Gruber
Executive Producer:Andrea Curtin
Art Producer:Dana Kandic
Studio Services:Rondell Meeks
Senior Retoucher:Alice Mazorra
Executive Print Producer:Jeanette Luis
Print Producer:Melissa Betancur
Studio Artist:Stephanie Matusewicz
Project Manager:Ashley Heisner
Integrated Business Affairs Manager:Nikki Balekjian
Account Directors:Andrew Arnot, Madalyn McLane
Assistant Account Executive:Hannah Duchardt
Design:Factioned
Build Firm:Factioned
President:Jared Larimor
Lead Designer:Jared Larimor
Production:Steelhead, NY
Director:Jeff Morgan
DoP:Thomas Petersen, Pete Slife
Editor:Pete Slife
Assistant Editor:Tony Scharko
Post Producer:Zackery Herpy
Visual Effects:Joey Park, Tony Scharko
Audio Engineer:Marc Healy
Telecine:Chimney
Colorist:Lez Rudge
Music:Jsm
Licensed Music Tracks:Jsm
Outdoor, Print
Danone
Danone decorates the streets of Paris with beautiful guerilla posters to celebrate a century of yoghurt.
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.
Advertising Agency:BETC, Paris, France
Client Management:David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet
Agency Management:Dominique Verot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina
Executive Creative Director:Antoinette Beatson
Art Director:Julien Schmitt
Assistant Art Director:Naiqin Ye
Copywriter:Alexander Choat
Strategic Planner:Alexandre Ben-Soussan
Print
Fundación MarViva
McCann Panamá proposes a graphic campaign for Fundación MarViva, created 3 pieces using a plastic straw as 500- year -timeline to show and compare how long a plastic straw takes to decompose.
With great development processes of the world landmarks for example: how long Da Vinci started to analyze the mechanisms behind the birds’ flight, producing the Codex, and the first flight of the Airbus A380 between Singapore and Sidney. In addition to other advances of humanity such as the invention of printing to the creation of Facebook and since Galileo invented the telescope to the Space X car reached Mars, all of them are processes of 500 years approximately.
“In a global context where awareness is raising increasingly about the damage the plastic is doing to the environment, the issue of disposable straws started to gain strength in Panamá too, where a heated debate about it is being experienced these days. This offered the perfect opportunity to create an awareness campaign” says Omar Polo, chief creative officer of McCann Panamá.
With the #StrawsSuck, the campaign is trying that restaurants and bars would stop giving straws in their premises.
Advertising Agency:Mccann, Panama City, Panama
Chief Creative Officer:Omar Polo
Creative Director:Luciano Carrizo
Art Director:Ernesto Lara
Copywriter:Julio Flores
Designer:Aziel Laws
Accounts Team:Débora Ruiz
Production Team:Othmell Rodriguez
Production Company:Craft
Postproduction:Ernesto Lara, Indhira Mendoza
Graphic Production:Ernesto Lara
Client Approval:Magdalena Velasquez, Marviva Panamá
This Valentine’s Day, remember that nothing says “I love you” like sharing a charcoal-filtered cancer stick. Put some flavor in your cig and share it!
Introduced in 1963, Lark has never become an American mainstay cigarette brand. Owned by Phillip Morris since 1999, the brand is more popular in Japan, where James Bond actors Timothy Dalton and Roger Moore starred in TV spots in the 1980s.
Lark’s point of differentiation has historically been that the cigarettes has charcoal granules embedded in the filter, a fact used in marketing to suggest the brand as a healthier alternative. The scientific community never did come to a solid consensus on whether smoking through a charcoal “gas-trap” was better for youor worse.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app
What people are talking about today
New year, new emojis. We’ll be seeing a new assortment of emoji on our smartphones sometime later in 2019, as announced by the Unicode Consortium, which oversees emoji standards. As usual, there are adorable animals (orangutans, flamingos) and plenty of foods (waffles, falafel, garlic.)
In the southern Chinese city of Shenzhen, Facebook, working with a local partner, has found a way to overcome China’s internet blocks to make ad dollars.
The competition authority said the company could no longer combine data from different sources without explicit permission from users.
The Masked Singer, Fox’s bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019’s first midseason hit–and is currently the season’s No. 1 entertainment show among adults 18-49. The show’s panelists and producers reflected on how the series became a hit…
Facebook’s Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network’s real-time notification feature for times of crisis would be added to its enterprise answer to Slack. System administrators can now enable Safety Check from their admin…
Film
Hellmann’s
We waste tons of food at big gatherings… But giving leftovers to your guests it’s not exactly a classy move. Looking at the Golden Globes we created an awareness campaign engaging celebrities and their social media presence to ignite a trend that gives leftovers a place in the spotlight again.
Advertising Agency:Miami Ad School, Buenos Aires, Argentina
Art Directors:Camila Hojman, Tadeo Stefan
Copywriters:Victoria Sanchez Negrette
Print
Temudas
This campaign was created to promote the festival of theater, music and dance that takes place in the historic streets of the city of Las Palmas.
22º street theater, music and dance festival
Advertising Agency:Made in Space, Galicia, Spain
Creative:Gustavo Cuberos Marcano
Art Director:Gustavo Cuberos Marcano
Photographer:Quique Curbelo
Additional Credits:Ana Carratalá, Ligia Arencibia, Team of Promoción de LPGC
Print
Alwaleed Philanthropies
Words Matter.
Bullying is a reality displayed in the form of repeated aggressive and violent behavior and mostly it starts with a word.
Together we fight it.
al-kelmah.com
Advertising Agency:Bold Agency, Riyadh, Saudi Arabia
Managing Director:Abeer Alessa
Strategic Director:Rashad Moglbay
Executive Creative Director:Mohamad Baalbaki
Senior Art Director:Aljoharah Alrasheed
Account Manager:Christine Helal
Web Developer:Joyce Abou Rjeily
Graphic Designer:Rasha Al Saleh
Social Media Manager:Noha Shurafa
Senior Copywriter:Nada Fallatah
Retoucher:Create Agency
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In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this episode of the Ad Lib podcast to field questions about the myriad challenges facing the agency landscape and what the 4A’s is doing about it, to the extent it can.
From the agency talent crunch and brands bringing advertising capabilities in-house to an FBI investigation into agency media-buying practices launched last fall, we dig into the agency state of play as 2019 gets under way.
The combination of algorithms and retail is irresistible. By matching supply and demand as closely as possible, they learn about our preferences and shopping behaviors, predict what we’d like, develop tailored recommendationsand increase the likelihood of a transaction. That’s why there’s an entire new industry emerging around shopping aggregators and wardrobe-curation services.
By turning products, services and content into commodities, algorithms, by default, are the opposite of brands. Some investors have even concluded that algorithms will replace the role of brands in conveying trust and guiding us through our choices. That’s why the modern test of brand strength is its resistance to the algorithm.
The true challenge for retail, then, is not how to accelerate algorithm-induced product commoditization, but how to circumvent it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
