Hasta La Creative!

The combination of algorithms and retail is irresistible. By matching supply and demand as closely as possible, they learn about our preferences and shopping behaviors, predict what we’d like, develop tailored recommendationsand increase the likelihood of a transaction. That’s why there’s an entire new industry emerging around shopping aggregators and wardrobe-curation services.

By turning products, services and content into commodities, algorithms, by default, are the opposite of brands. Some investors have even concluded that algorithms will replace the role of brands in conveying trust and guiding us through our choices. That’s why the modern test of brand strength is its resistance to the algorithm.

The true challenge for retail, then, is not how to accelerate algorithm-induced product commoditization, but how to circumvent it.

Continue reading at AdAge.com

The former White Stripes frontman was added to the credits for the 2018 Eurovision winner, “Toy,” a pop anthem sung by Netta Barzilai of Israel.

An agreement to donate all profits from “Wind River” would have helped a group for Indigenous women. But the company that bought out Weinstein probably won’t recognize the pact.

The combination of algorithms and retail is irresistible. By matching supply and demand as closely as possible, they learn about our preferences and shopping behaviors, predict what we’d like, develop tailored recommendationsand increase the likelihood of a transaction. That’s why there’s an entire new industry emerging around shopping aggregators and wardrobe-curation services.

By turning products, services and content into commodities, algorithms, by default, are the opposite of brands. Some investors have even concluded that algorithms will replace the role of brands in conveying trust and guiding us through our choices. That’s why the modern test of brand strength is its resistance to the algorithm.

The true challenge for retail, then, is not how to accelerate algorithm-induced product commoditization, but how to circumvent it.

Continue reading at AdAge.com

Now that all the hype around the Super Bowl has been laid to rest for another year, sponsorship and advertising dollars keyed to televised sports are making a fast break toward basketball. And as it’s the biggest sporting event on the schedule before the NCAA Div. I Men’s Basketball Tournament tips off in March, all eyes are now locked onto the NBA All-Star Game.

With general-entertainment ratings circling the drain, the NBA’s revamped annual scrimmage has an open lane to the hoop. Given the All-Star Game’s rock steady deliveriesthe viewership totals, demos and household ratings for each of the last five telecasts are virtually identicaland the superior commercial impressions afforded by live sports programming, advertisers have been quick to snap up inventory in and around the Feb. 17 showcase.

According to Jon Diament, executive vice president for Turner Sports Ad Sales, his team sold out its available units in record time, closing out the last bit of All-Star business about three weeks ago. And when Diament says he’s out of sale, that applies to the entire weekend of activity scheduled around the game.

Continue reading at AdAge.com

(TrendHunter.com) Some interesting concepts for flexible and contemporary workspaces have been steadily emerging and this Airstream office trailer by Californian firm Edmonds + Lee Architects is an example of that….

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique type of fraud that scrapes content from premium publishers’ websites and creates falsified copies…

Seguindo uma não tão nova tendência de layout, o Google Chrome ganhará um modo com tema escuro. De acordo com o 9to5Google, o Google já está fazendo testes para implementar o tema tanto no macOS quanto no Windows 10. O modo escuro habilita uma página padrão escura para novas abas, menus, barras de interação e …

O post Chrome terá modo com tema escuro para Windows 10 e macOS apareceu primeiro em B9.