Startup gives Walgreens beverage aisle a digital makeover
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Walgreens is giving its freezer and refrigerator doors a digital makeover in a move that could bring in more ad revenue. The Internet-of-Things doors showcase what’s inside, but also offer an opportunity for advertisers to display real-time ads in front of consumers.
The program, which is being rolled out to select stores across the country, recently arrived at a Walgreens drugstore in New York City’s Union Square. Nearly a dozen coolersincluding water, soda, beer and ice creamnow have digital screens as a result of the program run by Cooler Screens, a two-year-old Chicago startup.
On a recent weekday afternoon, the aisle was humming with the lunch rush. Most shoppers did a double-take at the animated offerings, before shrugging and opening the cooler to select their drink. “Smart idea,” remarked one woman.
