Hasta La Creative!

(TrendHunter.com) The PÆR Accordion Light is a portable illumination solution that will offer a style-conscious way to keep your space optimally lit without the need for overhead alternatives. Designed by the brand…

Film
Snickers

Recently traded Raptors sensation Delon Wright surprised fans as he approached the locker room, red-carpet style, HUNGRY! Nothing good happens when an NBA player forgets to eat before a big game. The ex-Toronto Raptors point guard made a hungry decision and wore a ridiculously oversized suit, perhaps a throwback to 2003, on his tunnel walk to the locker room.

Advertising Agency:BBDO, Toronto, Canada
Chief Creative Officers:Denise Rossetto, Todd Mackie
Vp:Derek Blais, Stephanie Page, Tom Kenny
Associated Creative Director:Derek Blais
Associate Creative Directors:Rana Chatterjee, Jeff Cheung
Copywriter:London Choi
Group Account Director:Stephanie Page
Account Director:Stephanie Martins
Account Supervisor:Sydney Starke
Planning:Tom Kenny
Digital Strategist:Courtney Dionne
Producer:Paul Fler
Editor:Jeremy Sedge
Social Media:FleishmanHillard HighRoad
Production:Flare
Post Production:Ricochet
Partnership:MLSE

Rebranding is an expensive and often painful proposition. Just finding a new name that key stakeholders like is an ordeal, not to mention securing trademarks and URLs. Then there’s the cost of redoing every physical and virtual branded presence, which for global brands can cost millions. As such, it’s not a journey that a seasoned CMO would embark upon without serious cause and steely determination.

Morgan Norman, CMO of a recently renamed software company, raised the ante by seeking an option that would disrupt the normally staid CRM category. In our conversation, below, Norman outlines how he orchestrated the change from ProsperWorks to Copper, why the color pink was a vital part of the rebranding and, most importantly, the actions the company took to make sure this was more than just a cosmetic makeover.

Continue reading at AdAge.com

Creative shop Vitro’s new campaign for Astroglide personal care lubricant wants New York Fashion Week-goers to know that “Life is too short to fake it.”

Yes, it.

The campaign, despite its sexy (literally) subject matter, is pretty innocuous from a visual perspective with messages like “Fake lashes, not orgasms” or “Fake diamonds, not orgasms.”

Continue reading at AdAge.com

Annual + Benefits:

Michele Marie PR:
MMPR is Hiring AN ACCOUNT EXECUTIVE OR Sr. FASHION/ACCESSORY ACCOUNT EXECUTIVE FOR OUR LA OFFICE Michele Marie PR is a full-service public relation…
Beverly Hills

No dia 1° de janeiro, Jair Bolsonaro tomou posse como presidente do Brasil depois de conquistar 55,13% dos votos válidos em uma eleição conturbada, que aprofundou ainda mais o processo de polarização política que o país enfrenta nos últimos anos. De lá pra cá, cada dia é um escândalo e uma polêmica diferente. Se tudo …

O post Mamilos 183 – O Governo do Mito apareceu primeiro em B9.

Print
SABB

Money transfer so fast, pray the ink stays on.

Fast money transfer.

Advertising Agency:Leo Burnett, Riyadh, Saudi Arabia
Creative Director:Saadi Alkouatli
Art Director:Habeeb Al Najjar
Copywriter:Mohammad Omeira
Illustrators:José Pedro Bortolini, Adriano Miranda

The ousted chief executive of CBS is occupying an office on Hollywood’s Sunset Strip that, per his exit agreement, is being paid for by the network.

Media, Outdoor
Nescafé

To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.

Advertising Agency:JCDecaux, Paris, France