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Childish Gambino won four awards at the Grammy Awards and Ariana Grande won one, though neither of them attended the ceremony. At least we had their ads.
Assim como a Adidas, a Vivo também está apostando no Lollapalooza 2019, e estreia no festival realizando diversas ações para ativação da marca, além de assinar a área VIP do festival, que neste ano levará o nome de Lolla Lounge by Vivo. Segundo Marina Daineze, Diretora de Imagem e Comunicação da Vivo, a aposta da …
Print advertisement created for Meal Mart, one of the largest kosher food brands in the U.S. that sells fresh and frozen products. This ad campaign was developed to promote Meal Mart’s “Amazing Meals” line, a variety of kosher frozen to-go meals, each ready in just two minutes. As a kosher consumer, dietary restrictions often limit food availability during travel (especially overseas where kosher options can be scarce). To empower kosher consumers, we built iconic monuments from Amazing Meals boxes, showing that wherever vacation is, good food is always there and one is never limited simply because of lifestyle or religion.
Take us to go. With a variety of 23 read-to-eat meals, good food is always just two minutes away. No matter where you go.
The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.
Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.
With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.
This, while also saving energy and electricity. They are ‘shaped to fly’.
Print advertisement created for Meal Mart, one of the largest kosher food brands in the U.S. that sells fresh and frozen products. This ad campaign was developed to promote Meal Mart’s “Amazing Meals” line, a variety of kosher frozen to-go meals, each ready in just two minutes. As a kosher consumer, dietary restrictions often limit food availability during travel (especially overseas where kosher options can be scarce). To empower kosher consumers, we built iconic monuments from Amazing Meals boxes, showing that wherever vacation is, good food is always there and one is never limited simply because of lifestyle or religion.
With Lent on the horizon, Gorton’s Seafood is bringing back its male mermaidsor “mer-bros”as it rides a wave of momentum in the revitalized frozen food category.
The brand debuted the mer-bros last year as part of new cast of characters in a move to update its look, which had long been defined by its yellow-raincoat-wearing fisherman character, who debuted in 1975.
The fisherman “is kind of iconic to the brand and well recognized,” says Chris Hussey, VP of marketing at Gorton’s Seafood. Still, the brand wants to attract younger buyers and knows plenty of people didn’t grow up hearing the “Trust the Gorton’s fisherman” jingle. It sought a creative approach that brought life to the character in a way “that is appealing to millennials and emerging families in particular,” she says.
Print advertisement created for Meal Mart, one of the largest kosher food brands in the U.S. that sells fresh and frozen products. This ad campaign was developed to promote Meal Mart’s “Amazing Meals” line, a variety of kosher frozen to-go meals, each ready in just two minutes. As a kosher consumer, dietary restrictions often limit food availability during travel (especially overseas where kosher options can be scarce). To empower kosher consumers, we built iconic monuments from Amazing Meals boxes, showing that wherever vacation is, good food is always there and one is never limited simply because of lifestyle or religion.
Take us to go. With a variety of 23 read-to-eat meals, good food is always just two minutes away. No matter where you go.
This agency self-promo piece of content summarizes our crazy -lemon- spirit. The team wore their best outfits in this two minutes slow motion film, thus demonstrating that many things can occur in only 120 seconds. So can you image what can happen in a full year?
“I used to be a reckless consumer of fast fashion. Working in a city with a decent salary and no responsibilities, I thought it was fair for me to mindlessly indulge in material possessions without thinking of its large-scale impact. After working a couple of years, I decided to pursue my post graduation in Fashion Communication where I learnt about the dark side of fashion – of how there is so much abuse and exploitation that the workers toiling in sweatshops have to go through to mass produce clothing sold under labels of the world’s biggest fast fashion giants, of how much global waste the fashion industry contributes to. Being aware of this and not doing anything to address it felt wrong – which is one of the biggest reasons The Baksa Project was born. The Baksa Project is a personal project where my aim is to repurpose what I already own; what my mother and my grandmother have owned for decades. Rummage through extraordinary pieces of fabrics and scraps that have been lying away in boxes for years – not being used, not being given away for sentimental reasons, and work with them to create something new and unique, while trying to minimise waste as much as possible by reusing what’s left of the materials in the process. It is to rekindle the joy of creating. To not let myself drown in the sea of sameness that exists today, and cultivate a style that is my own. To be conscious of the history of my clothes: what they mean and where they come from, and to tell the stories associated with them. Lastly and most importantly, it is to make a mindful effort to break ties with fast fashion. The Baksa Project comprises of stories, illustrations, and projects about how sustainable fashion can be made fun. There’s this idea people have about sustainable fashion that it must be expensive, minimal and plain, and, therefore, not for everyone. That’s obviously not true and, with the Baksa project, I want to clear that misconception. Apart from working on my personal projects that involve upcycling and reimagining old garments, I also conduct workshops to teach people useful skills to repurpose and personalise their own old clothes, truly cherish them and avoid mindless indulgence in fast fashion.
In addition, I also take personal orders from people to repurpose their old clothes and fabrics based on their individual style and preferences. Therefore, every garment I create for someone is unique to them and is a part of their history.”
Welcome to the Top 5 most innovative brand ideas of the week.
5. British Airways: ‘Made By Britain,’ Ogilvy & Mather London
British actors, such as Gary Oldman, Olivia Colman and Winnie the Pooh, wax sentimental over the qualities that make Britons special in a spot also featuring the likes of Jane Goodall. The ad from Ogilvy and Mather London is part of British Airways’ centenary celebration. Coming just ahead of Brexit, we’re all waiting to see how rough the landing will be.
Print advertisement created for Meal Mart, one of the largest kosher food brands in the U.S. that sells fresh and frozen products. This ad campaign was developed to promote Meal Mart’s “Amazing Meals” line, a variety of kosher frozen to-go meals, each ready in just two minutes. As a kosher consumer, dietary restrictions often limit food availability during travel (especially overseas where kosher options can be scarce). To empower kosher consumers, we built iconic monuments from Amazing Meals boxes, showing that wherever vacation is, good food is always there and one is never limited simply because of lifestyle or religion.
The former first lady was joined by Lady Gaga, Jada Pinkett Smith and Jennifer Lopez. “Whether we like country or rap or rock, music helps us share ourselves,” she said.
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