Lincoln: Lincoln Navigator | Namesake
Posted in: Uncategorized
Some 500 million animals are slaughtered every year for consumption in the Netherlands. The figures are even more horrifying if you look at the number of animals slaughtered for food every second. But while parts of these animals end up on your plate, they also generate a lot of ‘waste material’. Only 30 percent of the cow blood for example will be dried and used in fertilizers. The remaining 70 percent will be sterilised and discharged into the sewer system.
Basse Stittgen, Blood Related, 2017-ongoing
Basse Stittgen, Blood Related, 2017-ongoing
Designer Basse Stittgen transforms these leftover of the meat industry into a dark, organic and versatile bioplastic. He uses the discarded body fluid as a biomaterial that he dries, heat-presses and then turns into a protein-based biopolymer from which he crafts small objects. Various pieces of dinnerware are direct reminders of the consumption of animals. Small egg holders that can be stacked into a totem that evokes the mystical sides of blood. A jewellery box invites us to question the value of blood, and perhaps also the value of animals after their death. The designer even created a record playing the heartbeat of a pig.
Basse Stittgen, Blood Related, 2017-ongoing
Basse Stittgen, Blood Related, 2017-ongoing
Most of us will have some kind of visceral reaction to the project. Smooth consumer goods made of solid blood feel a bit revolting and upsetting. The use of blood to create domestic goods forces us to confront the symbolic as well as the material dimension of a liquid we associate with both life and death. Furthermore, these Blood Related objects highlight the contradictions at the core of our relationship to animals. In theory, we all love animals. But not enough to stop buying the products of their exploitation. We know we need slaughterhouses but we prefer them to function far away from our sight and thoughts. Facilities where animals are butchered used to be located in urban centers but are now located outside city limits for “environmental and hygiene” concerns. The building of the ex-slaughterhouses have since been cleaned up to house swanky cultural centers.
The most interesting question this project asks is thus: Can this biomaterial ever become ‘just an object’, without any further associations?
Basse Stittgen‘s objects made with blood are currently part of ReShape. Mutating Systems, Bodies and Perspectives, an exhibition at MU in Eindhoven that explores theme of mutation and transformation. I took the show as an excuse to get in touch with the designer and ask him a few question about a project i found both curious and disturbing:
Hi Basse! How did you get the idea to create this rather surprising material? Is there in it any political or ethical comment on the meat industry? Or is it a more pragmatic solution to reduce industrial waste?
The project started as a broad research into bio materials and their history, at one moment I came across a french bio material created in 1855 called bois durci – it consisted of 80% sawdust and 20% oxblood. The possibility to make a solid material from blood sparked my fascination and I started doing first experiments.
There is no intention of a direct political comment on the meat industry, the objects are supposed to physicalize an invisible waste and connect the consumer again to the production of meat and asks to be aware of where meat comes from and what that takes. The project is not meant to be developed into an industrial scale waste reduction solution, especially because industrial slaughterhouse have facilities to collect and process the cow blood into for example fertilizer, which also means not all blood is waste, but all of it is invisible.
Basse Stittgen, Blood Related, 2017-ongoing
From what i know, it is now very difficult to have contact with slaughterhouses and be granted an authorisation to visit their premises? How did you manage to source the blood? And how was your own experience of dealing with that industry?
It is indeed very difficult to find access to slaughterhouses since they are quite suspicious towards the motives of outsiders that want to gain access and on the other hand many of the ones I contacted saw no value in my research. It is about finding the right person to work with and now since over a year I’m working with one slaughterman that lets me collect the blood which for him is waste he pays for to have it picked up usually.
I remember the first time going to the slaughterhouse I was afraid of what I might see, especially since all the footage and news from slaughterhouses painted a very dark picture in my head. The moment I could talk to the slaughterman in person a lot of that fear and prejudice disappeared, which doesn’t change that the killing of a cow was one of the most violent images I experienced in my life.
While doing some online research to prepare this interview i found this page that describes the properties of the material. Where there characteristic of the materials that you found surprising, that you were not expecting?
And is it possible just by smelling or touching it to guess the origin of this biomaterial?
On first glance the material resembles bakelite, the surface is very hard and smooth due to the pressure and due to the heat the objects are completely black. During the process of creating them, especially drying the blood you can smell the origin, once the blood is dry it becomes odourless which makes it almost impossible to guess its origin. What surprised me most is the simplicity of the process
Basse Stittgen, Blood Related, 2017-ongoing
Could you tell us about the transformation process? How did you get from ‘industrial waste product’ to this set of objects?
All the objects relate to certain aspects of my research around blood. For the show at MU I decided to create a tiled table filled with dining ware made from blood. The setting calls in mind a slaughterhouse and the objects are directly linked to the consumption of animals.
For me to understand the meaning of the material and see the transformation process it is necessary to go one step before the industrial waste product. The first and more drastic transformation goes from blood as the ‘substance of life’ to ‘industrial waste product’ and only then into the blood objects. I try to embody this transformation for example in the record from blood which plays the hearbeat of a cow.
Basse Stittgen in collaboration with Anais Borie, Blood Related, 2017-ongoing
Basse Stittgen in collaboration with Anais Borie , Blood Related, 2017-ongoing
Together with Anais Borie you created a set of alchemistic drawings that echo the mystical dimension of blood. Could you tell us the role that blood played in alchemy?
While blood has its real attributes and composition of different proteins glucose and hormones that are all measurable and can refer to the visible, it has another layer which is its metaphorical meaning, the meaning humans give it based on nothing but belief and fantasy, the invisible. It is the interplay of those two sides is what makes it such a fascinating material to work with. By creating this visual layer based on alchemistic drawings I wanted to play on the irrationality connect to blood.
Has the project altered in any way your relationship to animal products?
I’m still eating meat, but the project made me more aware and choose much more carefully when and how I do so, I think for consumers its very easy and convenient to look the other way when it comes to the process of how things are made. Especially in the slaughter industry, one of the biggest in the world, yet one of the most invisible simultaneously.
Thanks Basse!
Basse Stittgen’s work is part of the exhibition ReShape. Mutating Systems, Bodies and Perspectives at MU in Eindhoven until 10 March 2019.
Related stories: Vampires, crucifixion and transfusion. BLOOD is not for the faint-hearted, Bodily Matters: Human Biomatter in Art (part 1. The blood session), “Dangerous Art”: the latest issue of the (free) Experimental Emerging Art Magazine, The Meat Licence Proposal, interview with John O’Shea, etc.
A supporter of President Trump “violently pushed and shoved” a cameraman during the president’s rally in El Paso on Monday, the broadcaster said.
As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe brand releases something new. On Monday, Feb. 11, for example, M.Gemi released its sixth style of 2019,…
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company’s announcement comes on the heels of its guaranteeing the advertising buy surrounding The Upside on the movie’s ticket sales, over the traditional age-gender metric from Nielsen. Its deepening…
O Reino Unido abrirá uma investigação sobre as práticas de verificação de idade dos aplicativos Tinder e Grindr. A decisão vem após a divulgação de um relatório sobre abuso infantil ocorrido com crianças nos apps. Segundo o Sunday Times, foram constatados mais de 30 casos em que menores de idade entraram nos aplicativos e, posteriormente …
O post Tinder e Grindr serão investigados sobre verificação de idade após relatos de abuso infantil apareceu primeiro em B9.
Falaram tanto que 2019 ia ser o ano do LinkedIn que a rede social pelo visto acreditou. A plataforma anunciou ontem (11) o lançamento de um novo serviço chamado LinkedIn Live, que permitirá à sua comunidade de 600 milhões de usuários que transmita conteúdo ao vivo para seus amigos e seguidores. A princípio disponível em …
O post LinkedIn lança o LinkedIn Live, sua ferramenta de transmissão ao vivo apareceu primeiro em B9.
PR, Online
Länsförsäkringar (Insurance company)
As part of their commitment to increase digital health among youths and families, insurance company Länsförsäkringar has launched The Check Out Suite – the world’s first hotel room where the price is determined by how much time you spend online. The hotel room, located at Hotel Bellora in Gothenburg Sweden, rewards visitors for staying away from their screens, allowing families to spend time with each other instead of their screens. The price is determined by The Skärmfri™ (Screen-free) smart lamp, which calculates how much you pay based on how much time you spend on social media. As you surf the light gradually changes and the price increases. When the lamp turns red you have reached full price for the room. If you don’t surf at all? Well, your stay is free of charge.
https://skarmhjalpen.se/checkoutsuite-en/
Advertising Agency:Stendahls, Sweden
Creative Director:Ylva Nestmark
Project Manager:Karin Hedberg
Art Director:Oscar Plasidius
Copywriter:Eva Råberg
Photographer:Jens Dohnberg
Chief Creative Officer:Martin Cedergren
Pr:Annie Lundgren, Linda Fernell
![]() |
![]() |
THE ORIGINAL? Stockholm Pide – 2013 “The fight for LGBT rights continues. #GoWest” Source : Adsoftheworld Agency : M&C Saatchi Stockholm (Sweden) |
LESS ORIGINAL Aviatur – LGBT Pride Day – 2019 “Love is celebrated. Even where it’s forbidden” Source : Adsoftheworld Agency : Sancho BBDO Bogota (Colombia) |
The campaign for The Marvelous Mrs. Maisel started by looking back at what drove a series to be successful at the Primetime Emmys. What we learned is that series that were part of the cultural zeitgeist rose to the top. However, trying to plan a series launch timed to what we believe is a cultural or newsworthy moment is impossible. Rather than targeting the industry only, we aimed to create tactics that would speak to consumers. We wanted them to understand this stylized show is hyper-relevant to today and our efforts will work to position Maisel in voters’ minds as a sharp, witty, strong woman perfect for today’s modern times. In a post #MeToo world, we found ourselves asking: Who knew a housewife from 1958 could be so relevant today? Our goal was to keep the spotlight on Midge Maisel without losing sight of the series as a whole. To do so, we purchased Cosmopolitan, Good Housekeeping, Redbook, Woman’s Day, New York Magazine and Variety – magazines that would have been available in 1958 – and gave them a feminist twist. Each retro cover showcased the multiple facets of Midge’s personality and allowed the strong modern headlines – which is dialogue directly from the series—do the heavy lifting. We felt this approach illustrated how Midge broke the social mores of the time period. The creative connected with voters and consumers alike through the series unique tone-of-voice — which will act as commentary on today’s modern trials.
Some 500 million animals are slaughtered every year for consumption in the Netherlands. The figures are even more horrifying if you look at the number of animals slaughtered for food every second. But while parts of these animals end up on your plate, they also generate a lot of ‘waste material’. Only 30 percent of the cow blood for example will be dried and used in fertilizers. The remaining 70 percent will be sterilised and discharged into the sewer system.
Basse Stittgen, Blood Related, 2017-ongoing
Basse Stittgen, Blood Related, 2017-ongoing
Designer Basse Stittgen transforms these leftover of the meat industry into a dark, organic and versatile bioplastic. He uses the discarded body fluid as a biomaterial that he dries, heat-presses and then turns into a protein-based biopolymer from which he crafts small objects. Various pieces of dinnerware are direct reminders of the consumption of animals. Small egg holders that can be stacked into a totem that evokes the mystical sides of blood. A jewellery box invites us to question the value of blood, and perhaps also the value of animals after their death. The designer even created a record playing the heartbeat of a pig.
Basse Stittgen, Blood Related, 2017-ongoing
Basse Stittgen, Blood Related, 2017-ongoing
Most of us will have some kind of visceral reaction to the project. Smooth consumer goods made of solid blood feel a bit revolting and upsetting. The use of blood to create domestic goods forces us to confront the symbolic as well as the material dimension of a liquid we associate with both life and death. Furthermore, these Blood Related objects highlight the contradictions at the core of our relationship to animals. In theory, we all love animals. But not enough to stop buying the products of their exploitation. We know we need slaughterhouses but we prefer them to function far away from our sight and thoughts. Facilities where animals are butchered used to be located in urban centers but are now located outside city limits for “environmental and hygiene” concerns. The building of the ex-slaughterhouses have since been cleaned up to house swanky cultural centers.
The most interesting question this project asks is thus: Can this biomaterial ever become ‘just an object’, without any further associations?
Basse Stittgen‘s objects made with blood are currently part of ReShape. Mutating Systems, Bodies and Perspectives, an exhibition at MU in Eindhoven that explores theme of mutation and transformation. I took the show as an excuse to get in touch with the designer and ask him a few question about a project i found both curious and disturbing:
Hi Basse! How did you get the idea to create this rather surprising material? Is there in it any political or ethical comment on the meat industry? Or is it a more pragmatic solution to reduce industrial waste?
The project started as a broad research into bio materials and their history, at one moment I came across a french bio material created in 1855 called bois durci – it consisted of 80% sawdust and 20% oxblood. The possibility to make a solid material from blood sparked my fascination and I started doing first experiments.
There is no intention of a direct political comment on the meat industry, the objects are supposed to physicalize an invisible waste and connect the consumer again to the production of meat and asks to be aware of where meat comes from and what that takes. The project is not meant to be developed into an industrial scale waste reduction solution, especially because industrial slaughterhouse have facilities to collect and process the cow blood into for example fertilizer, which also means not all blood is waste, but all of it is invisible.
Basse Stittgen, Blood Related, 2017-ongoing
From what i know, it is now very difficult to have contact with slaughterhouses and be granted an authorisation to visit their premises? How did you manage to source the blood? And how was your own experience of dealing with that industry?
It is indeed very difficult to find access to slaughterhouses since they are quite suspicious towards the motives of outsiders that want to gain access and on the other hand many of the ones I contacted saw no value in my research. It is about finding the right person to work with and now since over a year I’m working with one slaughterman that lets me collect the blood which for him is waste he pays for to have it picked up usually.
I remember the first time going to the slaughterhouse I was afraid of what I might see, especially since all the footage and news from slaughterhouses painted a very dark picture in my head. The moment I could talk to the slaughterman in person a lot of that fear and prejudice disappeared, which doesn’t change that the killing of a cow was one of the most violent images I experienced in my life.
While doing some online research to prepare this interview i found this page that describes the properties of the material. Where there characteristic of the materials that you found surprising, that you were not expecting?
And is it possible just by smelling or touching it to guess the origin of this biomaterial?
On first glance the material resembles bakelite, the surface is very hard and smooth due to the pressure and due to the heat the objects are completely black. During the process of creating them, especially drying the blood you can smell the origin, once the blood is dry it becomes odourless which makes it almost impossible to guess its origin. What surprised me most is the simplicity of the process
Basse Stittgen, Blood Related, 2017-ongoing
Could you tell us about the transformation process? How did you get from ‘industrial waste product’ to this set of objects?
All the objects relate to certain aspects of my research around blood. For the show at MU I decided to create a tiled table filled with dining ware made from blood. The setting calls in mind a slaughterhouse and the objects are directly linked to the consumption of animals.
For me to understand the meaning of the material and see the transformation process it is necessary to go one step before the industrial waste product. The first and more drastic transformation goes from blood as the ‘substance of life’ to ‘industrial waste product’ and only then into the blood objects. I try to embody this transformation for example in the record from blood which plays the hearbeat of a cow.
Basse Stittgen in collaboration with Anais Borie, Blood Related, 2017-ongoing
Basse Stittgen in collaboration with Anais Borie , Blood Related, 2017-ongoing
Together with Anais Borie you created a set of alchemistic drawings that echo the mystical dimension of blood. Could you tell us the role that blood played in alchemy?
While blood has its real attributes and composition of different proteins glucose and hormones that are all measurable and can refer to the visible, it has another layer which is its metaphorical meaning, the meaning humans give it based on nothing but belief and fantasy, the invisible. It is the interplay of those two sides is what makes it such a fascinating material to work with. By creating this visual layer based on alchemistic drawings I wanted to play on the irrationality connect to blood.
Has the project altered in any way your relationship to animal products?
I’m still eating meat, but the project made me more aware and choose much more carefully when and how I do so, I think for consumers its very easy and convenient to look the other way when it comes to the process of how things are made. Especially in the slaughter industry, one of the biggest in the world, yet one of the most invisible simultaneously.
Thanks Basse!
Basse Stittgen’s work is part of the exhibition ReShape. Mutating Systems, Bodies and Perspectives at MU in Eindhoven until 10 March 2019.
Related stories: Vampires, crucifixion and transfusion. BLOOD is not for the faint-hearted, Bodily Matters: Human Biomatter in Art (part 1. The blood session), “Dangerous Art”: the latest issue of the (free) Experimental Emerging Art Magazine, The Meat Licence Proposal, interview with John O’Shea, etc.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Google deploys Childish Gambino to help introduce the Childish Gambino Playmoji on its Pixel 3 phone in a spot that appeared during the telecast of the 61st Annual Grammy Awards on CBS. In another Grammys ad, Khalid appears as a Memoji for Apple Music. And Camila Cabello helps Mastercard hype “Priceless Surprises.”