Hasta La Creative!

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

I have high standards. So does my partner. This has served us well over the last 15 years of running our own agency and another 10 years as employees at other companies. We live by the credo “Never Settle.” We push until we either run out of time or money.

This isn’t a particularly unique belief system within the creative industry. We all grew up with the understanding that creating great work would lead to bigger and better things. A promotion. Bigger budgets. Sexier clients and opportunities. Generally speaking, I still believe this is true. But what I have come to learn more recently is this approach to the products and services you provide needs to be de-coupled from your approach to running the business itself.

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(TrendHunter.com) Designer John Elliott worked in collaboration with Nike in October of last year, re-imagining it’s iconic Air Force 1 sneaker silhouette. The new iteration used a special layering construction…

(TrendHunter.com) On February 14th, Moxy NYC Chelsea’s hotel entryway will be transforming into a convenient place to buy flowers for Valentine’s Day. In collaboration with Putnam & Putnam, Moxy NYC…

Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via Facebook. The 91st Academy Awards will air on ABC at 5 p.m. PT/8 p.m. ET Feb. 24 from the Dolby Theatre in Hollywood….

• Read more about HULU – The Handmaid’s Tale: Season 3 (2019) : 45 (USA)
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Honda

This advertising of Honda Motorcycle was created to celebrate the day of love, showing where the most powerful love begins.

Advertising Agency:Made in Space, Galicia, Spain
Creative Director:Gustavo Cuberos Marcano
Art Director:Gustavo Cuberos Marcano
Copywriter:Mónica Rodríguez
Photographer:Jojof
Additional Credits:Honda Canarias, Adriana Mujica, Carlos Vega Mayor, Melania Monzón

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Chobani points out that its Chobani Less Sugar Greek Yogurt has half the sugar of other yogurts in a spot that imagines what life might be like with less of other thingsspecifically tech gadgets. Ally Bank says “We’re not just a bank, we’re an ally.” And Butterfinger enlists the help of an E.T.-ish alien to hype its new “better Butterfinger,” which is made with an “improved recipe with high-quality jumbo peanuts.”

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CBS Corp. executives sold more than $200 million in company shares before disclosing to the public claims of sexual harassment against former CEO Les Moonves and other network officials, a California pension fund claimed in an updated lawsuit.

A group of executives, including Moonves, acting CEO Joseph Ianniello, Chief Accounting Officer Lawrence Liding and former Chief Communications Officer Gil Schwartz sold 3.4 million shares from the start of 2017 through mid-2018, before The New Yorker published allegations by women against Moonves and others at the network, according to the new complaint, filed Monday night by the Construction Laborers Pension Trust for Southern California.

The California pension fund is the lead shareholder in a suit that seeks to represent claims by investors who say they were harmed when the market learned of the allegations against CBS executives and the company’s share price dropped. U.S. District Judge Valerie Caproni hasn’t yet ruled on whether the case can go forward as a class action on behalf of all purchasers of CBS Class A and Class B common stock from Sept. 26, 2016, to Dec. 4, 2018.

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