National Organization for Victim Assistance: The Rape Tax

Integrated
National Organization for Victim Assistance

Advertising Agency:Area 23, New York, USA
Global Creative Partner:Fred Levron
Managing Director:Tim Hawkey
Evp:Tim Hawkey, Michael Kizilbash
Group Creative Director:Michael Kizilbash
Creative Director:Bernardo Romero
Vp:Bernardo Romero, Bill Hanff
Associate Creative Directors:Jorge Munoz, Denise Bankson, Bruno Brasileiro, Felipe Munhoz, Ronnie Caltabiano
VPs:Jorge Munoz, Denise Bankson, Bruno Brasileiro, Felipe Munhoz, Ronnie Caltabiano
Group Copy Supervisor:Matthew Shepatin
Group Art Supervisor:Guillermo Aracena
Senior Copywriters:Clay MacGuire, Michael Harris
Art Directors:Ash Winter-Best, Adam Papanestor
Senior Producer:Anna Lopez
Director:Bill Hanff
Technology:Bill Hanff
Account Director:Joseph Adams
Account Executive:Whitney Herman
Digital Production:Brave

Inside the ad tech firm Disney will get in its Fox acquisition


Along with FX’s gritty dramas and Marvel characters like Deadpool and X-Men, Walt Disney will also obtain a much lower-profile, but potentially critical business unit, that could help the Mouse House revamp TV advertising, when its acquisition of Fox closes.

When Fox bought the ad-tech startup TrueX for $200 million in February 2015, ad-skipping had become the norm and commercial-free competitors like Netflix were rapidly gaining market share. TrueX, which was co-founded by Fox’s current and soon-to-be-ex ad sales chief Joe Marchese, positioned itself as an answer to the commercial clutter that has plagued the TV industry and has made digital competitors more attractive to both consumers and advertisers.

While its ad formats like engagement ads that prompt viewers to watch a commercial in exchange for an ad-free experience — weren’t revolutionary in themselves, TrueX brought to Fox a group of people and a culture that helped initiate efforts to fix TV advertising. Now many of those people are headed to Disney (though Marchese himself is leaving Fox).

Continue reading at AdAge.com

Facebook Group of French Journalists Harassed Women for Years

The private Facebook group, called the Ligue du LOL, was behind waves of online mockery of women in journalism, often those who were feminists.

The Lonely Life of a Black Talent Agent in Hollywood

With few colleagues of color in the four big agencies, these representatives have an impact on what is produced. But they also face isolation and other barriers.

If I knew then what I know now … Confessions of a self-diagnosed perfectionist


If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

I have high standards. So does my partner. This has served us well over the last 15 years of running our own agency and another 10 years as employees at other companies. We live by the credo “Never Settle.” We push until we either run out of time or money.

This isn’t a particularly unique belief system within the creative industry. We all grew up with the understanding that creating great work would lead to bigger and better things. A promotion. Bigger budgets. Sexier clients and opportunities. Generally speaking, I still believe this is true. But what I have come to learn more recently is this approach to the products and services you provide needs to be de-coupled from your approach to running the business itself.

Continue reading at AdAge.com

Apple's 'greedy' move. Plus, creative (and creepy) Valentine's Day campaigns: Wednesday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Apple is reportedly working on a subscription service that’s similar to Spotify, but for magazines and publications instead of music. For $10 a month, you’d get an all-you-can-read offer, Ad Age’s Garett Sloane reports. But there’s a serious downside for publishers: Apple wants half the proceeds, he writes. Sloane talked to two publishing executives who shared details but who asked that their names not be used. “It’s a shitty deal,” one publishing executive, who spoke on condition of anonymity, told Sloane. “It seems greedy.”

Continue reading at AdAge.com

Sneaker-Inspired Car Tires – Designer John Elliott Shows off Car Tires Inspired by Air Force 1s (GALLERY)

(TrendHunter.com) Designer John Elliott worked in collaboration with Nike in October of last year, re-imagining it’s iconic Air Force 1 sneaker silhouette. The new iteration used a special layering construction…

Dating App Valentine's Cards – Hinge and Society6 Collaborated on Modern Valentine's Day Cards (GALLERY)

(TrendHunter.com) With the help of more than a dozen artists, dating app Hinge and Society6 came together to create a fun collection of modern Valentine’s Day cards with options that are perfect for sharing…

Compact Canine Toilets – The Doggy Bathroom Accommodates Small Male and Female Dogs (GALLERY)

(TrendHunter.com) After making its debut at the SuperZoo Expo 2018 in Las Vegas, Doggy Bathroom is now on Kickstarter, introducing consumers to a comfortable indoor toilet for small pets that provides privacy,…

What Trump’s AI Executive Order Means for Businesses

President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in implementing the technology. The so-called American AI Initiative encourages more AI-centric education, more access to the data and cloud computing tools needed to build AI…

How Boxed.com Plans to Compete With Both Online and Traditional Retailers

How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in 2013, but he still remembers single-handedly fulfilling toilet paper roll orders in those early days, long before bringing in nine figures in…

Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter

Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via Facebook. The 91st Academy Awards will air on ABC at 5 p.m. PT/8 p.m. ET Feb. 24 from the Dolby Theatre in Hollywood….

Fast & Furious Presents: Hobbs & Shaw (2019) :60 (USA)

Entertainment

They really want you to get excited about a film that won’t be released until August 2nd.

BK Burger King – Eat Like Andy #EatLikeAndy (2019) :45 (USA)

Food

Eat like Andy.

Notice that Andy who is from Pittsburgh adds extra Heinz to his burger.

I honestly thought this was an ad for Heinz.

Exclusão de categorias da transmissão do Oscar 2019 gera onda de críticas a Academia em Hollywood

O martírio do Oscar 2019 segue acontecendo em Hollywood. Depois de confirmar a presença das cinco músicas indicadas ao prêmio de Canção Original na cerimônia e garantir que os quatro atores e atrizes vencedores das estatuetas de atuação no ano passado apresentariam algumas categorias este ano – ambas feitas sob forte pressão do público, da …

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Honda Motorcycle: The Power of Love

Print
Honda

This advertising of Honda Motorcycle was created to celebrate the day of love, showing where the most powerful love begins.

Advertising Agency:Made in Space, Galicia, Spain
Creative Director:Gustavo Cuberos Marcano
Art Director:Gustavo Cuberos Marcano
Copywriter:Mónica Rodríguez
Photographer:Jojof
Additional Credits:Honda Canarias, Adriana Mujica, Carlos Vega Mayor, Melania Monzón

Innovative Media from TalkingStandees

Talking Standee Pod: Here comes the most simplistic yet effective way of communication.

Imagine, you are looking for a way to attract or welcome customers and want to pass on information of their choice without event employing a person. Is it robot that flashing in your mind? We made it more simplistic for you through our TalkingStandee Pod!

Top 5 reasons to choose Talking Standee Pod:

  1. The First Of It’s Kind (The Only Ooh With Visual And Audio) : This is the only OOH way available with both the visual and audio message (dual sense). Since your brand is connecting through visual and auditory sense, the brand or product recollection is very high.
  2. Increase The Sales Conversions (No Of Decision Makings) TalkingStandee Pod can pass on the value propositions of your product/services, in a way that they will be equipped with more clarity and that drives them towards decision making. This small edge leads to more conversions of Sales, indeed this has been proven in the market as well.
  3. Multiple Campaign Usage (Content Can Be Changed) We know your aspirations and dreams. And so we design our TalkingStandee Pod can be utilized more powerfully by changing the content and being used for multiple campaigns. Not just that but also can be used in a table-top format or a stand alone standee format. This is more that what has been dreamt…
  4. Easy Installation (Just Plug And Play) We have looked at perfecting the ease of installing TalkingStandee Pod which is one of the most powerful OOH way of communicating. Carrying and installing has been made so easy such that you will have to just fasten a few screws, that’s it, you can use it in multiple indoor marketing activities!
  5. Enhanced Product Visibility (Plenty Of Branding Space) This whole new look of TalkingStandee will enhance the visibility of your brand or product even from a distance. Beside interactions, it serves your existing requirement of other standees or information pods. It generates more head turns than any of the existing conventional systems.
    TalkingStandee Pod Applications: Here we mention the applications of TalkingStandee Pod, however your creativity or concept can unveil the new scope of possibilities of TalkingStandee Pod:

Get in touch with TalkingStandee here.

Toys R Us plots a comeback. And Katy Perry's fashion line gets flak for 'blackface' shoes: Tuesday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Will Toys R Us rise again? Maybe. Toys R Us liquidated its business last year in the U.S., taking with it its earworm-y commercials and Geoffrey the giraffe mascot. Now, former executives of the company are reportedly working together under the name Tru Kids Brands to revive the Toys R Us and Babies R Us brands in some form. The Associated Press reports that the company is “exploring various options including freestanding stores and shops within existing stores.” E-commerce is part of the plan, too. The goal is to make this happen by the 2019 holiday season, The AP writes.

Continue reading at AdAge.com

Katie Bell joins Grand Large, Serial Pictures signs Daniel Askill


Commercial and music video director Katie Bell has joined Grand Large for U.S. representation. Bell joins Grand Large after several years working freelance from her London base. Recent spots include a campaign for Amazon’s Alexa, as well as ads for John Lewis, Danone, Kraft, Walmart and Minute Maid. She started her film career at MTV Europe and has worked on music videos for artists such as The Bee Gees, Boyzone, Girls Aloud, Rachel Stevens and Myleene Klass.

Continue reading at AdAge.com

Hyundai: Beyond the Move of Technology, Closer to your Love

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology.

Video of [HMG TV] ??? MOVE? ?? ??? LOVE? Directed by ??????? TVC – 90s