Hasta La Creative!

Facing one way used to be just for divas. Then came selfie sticks, ring lights and Instagram.

There was one advertiser noticeably absent from Sunday’s Grammy Awards: Target. After spending heavily on the February event in recent years with a surprise concert and live music videos, the retailer sat this year out.

“Music has always been and continues to be an important part of Target’s brand,” says Target spokesman Joshua Thomas, noting that the company is proud of its Grammys work. “An activation during the Grammys did not align with our plans this year,” he adds.

Last year, the Minneapolis-based brand was, along with Ford, the largest advertiser in the event, which attracted some 19.8 million viewers, according to Nielsen. Target invested $9.2 million in advertising for the 2018 awards, according to Kantar Media.

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(TrendHunter.com) Experienced Taiwanese studio Wei Yi International Design Associates creates an elegant gray apartment interior in Taipei. Dubbed ‘Blue Eye,’ the space has a distinguishable aesthetic…

Salary Commensurate with Experience. Benefits Included.:

Spero Media:
Spero Media is a full-service advertising agency that focuses on sports and entertainment clients including US Open Tennis, NY Mets, WWE, and others
New York City, New York (US)

Depois de meses de antecipação (e uma piadinha sem graça em “WiFi Ralph”), a Disney enfim divulgou o primeiro trailer de “Frozen II”, a imensamente aguardada continuação da animação arrasa-quarteirão de 2013. E a primeira prévia é bizarramente tensa, começando com Elsa praticando alguns movimentos de Jesus Cristo com seus poderes congelantes e terminando com …

O post Tirem as crianças da sala: “Frozen II” ganha primeiro trailer apareceu primeiro em B9.

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Advertising Agency:Cheil Worldwide, Almaty, Kazakhstan
Creative Director:Alberto Berton
Art Director:Alberto Berton
Copywriter:Mariam Kuliyeva

BuzzFeed Inc.’s U.S. journalists agreed to unionize, saying they would seek better benefits and fair pay after seeing some colleagues lose their jobs last month.

An overwhelming majority of workers were in favor of the decision to join NewsGuild, the labor union that’s part of the Communications Workers of America, according to a person familiar with the matter, who asked not to be identified discussing details of the decision.

BuzzFeed’s move last month to eliminate 15 percent of its headcount gutted several parts of the newsroom, including the national desk and the health desk. Following the layoffs, employees took to Twitter and Medium to criticize the company for failing to pay all dismissed workers for accrued time off. Eventually BuzzFeed management relented.

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Advertising holding company Interpublic Group of Cos. posted a strong fourth quarter Wednesday, reporting organic growth of 7.1 percent in the quarter a figure that outpaced those of competitors Omnicom and Publicis, who also reported earnings in the last week.

That organic growth figure doesn’t include growth of Acxiom’s Marketing Solutions business, which IPG officially acquired in October of last year.

The holding company saw organic growth for full-year 2018 of 5.5 percent, above its latest target of 4.5 percent. Fourth quarter 2018 net revenue was $2.41 billion compared with $2.13 billion the year prior; while full-year 2018 net revenue was $8.03 billion, compared with $7.47 billion the year prior. JP Morgan’s Alexia Quadrani called the revenue growth in the quarter “unbelievable” and said the quarter was impressive.

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