Feb
16
Sanofi Pasteur: Blown Out of Action
Posted in: UncategorizedPrint
Sanofi Pasteur
Advertising Agency:Saatchi & Saatchi Wellness, Australia
Feb
16
Lilly Oncology: Get up
Posted in: UncategorizedFilm
Lilly Oncology
Advertising Agency:FCB Health, USA
Executive Creative Director:Tim Hawkey
Svp:Jason Graff, David Adler
Group Creative Director:Jason Graff
Creative Director:David Adler
Vp:Joy Strazza, Sarah Katz Liebowitz, Kelly Johnston
Associate Creative Directors:Joy Strazza, Sarah Katz Liebowitz
opy Supervisor:Bradley Bailey
Copy Supervisor:Jonathan Katz
Art Supervisors:Kayla Gomez, Samuel Pizarro
Account Director:Kelly Johnston
Account Supervisor:Kaitlyn Molino
Tyler Dickson SVP:Tyler Dickson
Group Strategy Planner:Tyler Dickson
Feb
16
Ferrero Tic Tac: Hot pants
Posted in: UncategorizedPrint
Ferrero
Fifty years saving hot pants.
Advertising Agency:Sancho BBDO, Bogotá, Colombia
Executive Creative Director:Hugo Corredor, Giovanni Martínez
Creative Director:Sergio Bohada, Christian Avendaño
Art Director:Christian Avendaño
Copywriter:Sergio Bohada
Feb
16
Churchend Brewery: Old Englishman's Summer Pale Ale
Posted in: UncategorizedPrint
Churchend Brewery
Advertising Agency:RBH, London, United Kingdom
Creative Director:Mark Padfield, Michael Vines
Art Director:Hayley Gwynne
Copywriter:Michael Vines
Feb
16
Messy Bessy Air Freshener: Mountain, Forest, Field, Beach
Posted in: UncategorizedPrint
Messy Bessy
Advertising Agency:BBDO Guerrero, Makati City, Philippines
Creative Chairman:David Guerrero
Executive Creative Director:Federico Fanti
Art Director:Federico Fanti, Liz Castañeda, Bern Cordora, Miel Soneja
Copywriter:David Guerrero, Rachel Yulo
Creative Director:Rachel Yulo, Liz Castañeda
Client Service Director:Karen Go, Al Salvador
Head of FA Studio:Manny Vailoces
Final Artist:Manny Vailoces
Feb
16
OpenX CEO Tim Cadogan on the evolution of programmatic, and going to the cloud
Posted in: Uncategorized
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Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.
The news came just a month after the Pasadena, California-based supply-side platform laid off some 100 employees as it prepared for the deal and continued to push into the video arena. Tim Cadogan, CEO of OpenX, sat down with Ad Age to discuss the arrangement and how the programmatic landscape looks in 2019. This interview has been edited for space and flow.
Feb
16
Payless to liquidate U.S. stores, wind down online operations
Posted in: Uncategorized
Payless Inc. is liquidating its U.S. and Puerto Rico stores and shutting down its online operations as the upheaval in the retail industry claims its latest victim.
The discount shoe chain is starting liquidation sales on Feb. 17, and expects the stores to remain open until at least the end of March, according to a statement. The company was preparing to file for bankruptcy for the second time in two years, people with knowledge of the matter said last week.
The liquidation process doesn’t affect Payless’s franchise operations or its Latin American stores, which remain open for business, according to the statement. The Topeka, Kansas-based retailer has been looking for loans to get through bankruptcy proceedings, the people with knowledge said last week.
Feb
16
Deutsche Krebshilfe / Arbeitsgemeinschaft Dermatologische Prävention: Black Spot – Woman
Posted in: Uncategorized
Feb
16
Deutsche Krebshilfe / Arbeitsgemeinschaft Dermatologische Prävention: Black Spot – Construction
Posted in: Uncategorized
Feb
16
Deutsche Krebshilfe / Arbeitsgemeinschaft Dermatologische Prävention: Black Spot – Kids
Posted in: Uncategorized
Feb
16
Five-in-One Connectivity Cables – The VONMÄHLEN 'High Five' Charging Cable is Ultra-Efficient (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ever-changing world of mobile technology has many consumers constantly playing catchup to keep their different generation devices up and running, which is where products like the VONMÄHLEN &#…
Feb
16
Smart Vacuuming Brooms – VaBroom is a Smart Broom That is Convenience-Focused & Performance-Driven (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The tech age has contributed with a number of functional updates to traditional lifestyle products and this smart broom is a great example of that.
Integrating a high-performing feature in a…
Feb
16
Adhesive Phone Notepads – Ilovehandles Boasts a Helpful and Erasable Product for Phones and Laptops (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This phone notepad might prove to be a life savior for when one is doing the groceries, has an overwhelming amount of errands or simply needs to remember the name of a song or movie. The product is…
Feb
16
Betabrand Corporation: Senior Art Director
Posted in: UncategorizedSalary dependent upon experience:
Betabrand Corporation:
Betabrand is seeking a senior art director to lead a team of graphic artists, photographers, writers, and social media managers. Ideal candidates w…
San Francisco, California
Feb
16
Naruhodo #169 – Pessoas que publicam frases motivacionais são menos inteligentes?
Posted in: Uncategorized
Deu no Geekness: “Pessoas que publicam frases motivacionais são menos inteligentes, confirma estudo”. A pesquisa teria alegado haver uma relação entre baixa inteligência e ficar impressionado com citações pseudo-profundas. O que é fato e o que é factóide? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (33min 39s) …
O post Naruhodo #169 – Pessoas que publicam frases motivacionais são menos inteligentes? apareceu primeiro em B9.
Feb
16
Messy Bessy Air Freshener: Mountain, Forest, Field, Beach
Posted in: UncategorizedPrint
Messy Bessy
Advertising Agency:BBDO Guerrero, Makati City, Philippines
Creative Chairman:David Guerrero
Executive Creative Director:Federico Fanti
Art Director:Federico Fanti, Liz Castañeda, Bern Cordora, Miel Soneja
Copywriter:David Guerrero, Rachel Yulo
Creative Director:Rachel Yulo, Liz Castañeda
Client Service Director:Karen Go, Al Salvador
Head of FA Studio:Manny Vailoces
Final Artist:Manny Vailoces
Feb
16
The DiaTribe Foundation: The Worst Restaurant in Town
Posted in: Uncategorized
Despite being home to some of the best restaurants in the world, the food served in New York City public schools is some of the worst. We wanted to raise awareness about the unhealthy food NYC children are given to eat every day and encourage the NYC Mayor’s office and the Department of Education to make school lunches healthy.
We hacked Yelp so that parents could finally hold their children’s NYC public school cafeteria to the same standards as food establishments everywhere. After researching NYC public records, we identified one of the worst school cafeterias in the city and created a website and Yelp profile for The Caton Cafe—a new restaurant with the same name, address, and menu as the cafeteria.
Simultaneously, we worked through Yelp’s API to unearth the worst-reviewed restaurants in NYC to determine the threshold of low-star ratings and reviews we would need to become the worst restaurant in NYC.
Our street and social teams mobilized parents to review the restaurant on Yelp and sign our online petition demanding healthier school lunches.
In 2 weeks, more than 250 1-star reviews were posted to Yelp and we officially became the worst reviewed restaurant in NYC. Once we revealed this, Yelp actively began removing reviews it deems too awful to recommend until social influencers on Yelp, known as Yelp Elite, added their reviews and increased our credibility.
Upon publicizing that our restaurant was, in fact, a NYC public school cafeteria, CBS aired the story, driving another surge of support, as well as a pledge from Chancellor Carranza of the NYC Department of Education to convene a panel to improve school meals.
There were hundreds of signatures from concerned parents on our petition when it was sent to the Mayor’s office and the Department of Education in April 2018.
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