(TrendHunter.com) The February 2019 home product round-up is bound to elevate the aesthetic of one’s living quarters, contribute to the household with tech-forward functionality or simply embrace both.
A big…
Promo, Online, Mobile
Husqvarna
Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, we created Timber – a dating service matching tree lovers with beautiful trees around the globe.
Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages. Instead, trees such as California Redwood (bragging about it’s size), and The Ol’ Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers.
Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry.
Advertising Agency:Stendahls, Sweden
Account Manager:Karin Branmark
Project Manager:Sofia Säntti
Art Directors:Klas Andén, Martin Onsholm
Copywriters:Erik Toresson Hellqvist, Staffan Danielsson
Digital Strategist:Ludvig Åsgården
Chief Creative Officer:Martin Cedergren
Pr Strategist:Linda Fernell
Production Company:Simma Lugnt
(TrendHunter.com) From art facilities shaped like the petals of a flower to housing developments inspired by the peaks and valleys of a rollercoaster, the February 2019 architecture trends demonstrate a willingness…
(TrendHunter.com) This February 2019 auto list brings some highly innovative autonomous car concepts to the forefront, as well as some experience- and safety-enhancing gadgets that will prove to be incredibly useful…
Direct Marketing, PR
GAIS
To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game during the season. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.
Advertising Agency:Milk, Gothenburg, Sweden
Art Director:Niklas Olovsson, Andreas Bergendahl, Kristofer Salsborn
Copywriter:Anders Malm, Anders Holmstrom
Photographer:Mikael Göthage, Johannes Berner
Project Manager:Marcus Aggfelt
Key Account Manager:Anna Reynold
Outdoor, Print
Volkswagen
Advertising Agency:AC mcgarrybowen, Mexico City, Mexico
Creative Director:Nelson Hernandez, Jorge Segoviano, Tone Olvera
Art Director:Carlos Correa
Copywriter:José Bautista, Erick Llamas
The Noon Assembly is a campaign to improve the Vitamin D status of children in India. It shifts the time of the traditional morning assembly in schools to around noon and provides students better sunlight exposure, at a time most suited for Vitamin D production in their bodies. With nearly 90% of children suffering from Vitamin D Deficiency (VDD), it is practically a zero-cost solution to such a huge public health problem in India.
Results
Noon Assembly got the nation talking about Vitamin D deficiency. So far, 34,000+ parents and 52+ Schools have supported it giving 50,000+ school students, 200,00,000+ ‘sun minutes.’ 750+ doctors were communicated the benefits of Noon Assembly with HCP communication toolkit. Almost everyone recommended it. The campaign got nationwide coverage with around $2 Million+ in earned media. Kwality got positive reinforcement with the thousands of students and parents it reached through school programs.
The campaign will be reaching out to 2000+ schools with FSSAI’s Food Fortification Resource Centre (FFRC). Kwality will make their fortified products available in these school’s canteens, helping it get a nationwide presence. CBSE has already proposed a compulsory physical activity period and is considering to propose Noon Assembly as mandatory to all the 20000+ schools under its affiliation. NCERT is considering to make Vitamin D deficiency, its impact and solution a part of the national curriculum.
By ensuring better sun exposure for an entire generation, it is an idea that has the potential to bring about a big difference in Indian children’s health and lives.
(TrendHunter.com) The February 2019 hair trends incorporate everything from nourishing growth-promoting oils, to workout-focused haircare lines that are designed to work in tandem with the New Years fitness…
(TrendHunter.com) While it may seem like digital toys are all the rage, the February 2019 toy trends reveal that there’s still a place for more simplistic analog toys.
On the one hand, toys that teach future…
Deu no Geekness: “Pessoas que publicam frases motivacionais são menos inteligentes, confirma estudo”. A pesquisa teria alegado haver uma relação entre baixa inteligência e ficar impressionado com citações pseudo-profundas. O que é fato e o que é factóide? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (33min 39s) …
O post Naruhodo #169 – Pessoas que publicam frases motivacionais são menos inteligentes? apareceu primeiro em B9.
Print, Online
Serviço Social Redentora
The ads was created in an attempt to alert people about the various social problems we face such as: Homophobia, older people looking for a job, depression, etc. People with these problems often suffer in silence, trying to get answers on the internet, but in this way they can make the situation even worse. So if we get into such a situation or meet someone who is, why not refer her to a psychologist?
Advertising Agency:Stuio Ponto, São José do Rio Preto, Brazil
Creative Director:Faustino Carmona
Art Director:Faustino Carmona
Copywriter:Faustino Carmona
Additional Credits:Serviço Social Redentora, Visual Hunt
Outdoor, Print
Windsor Tea
In Bolivia and many andean regions, chewing the coca leaf is an indigenous custom that has remained popular thanks to its medicinal and nutritional qualities, as well as for its great ability to reduce fatigue and hunger, making its consumption very popular during long hours of work and late night workshifts. It is typically consumed by making a “bolo”: a small ball-shaped accumulation of coca leaves that remain inside the cheek for as long as the effect is necessary.
Advertising Agency:Athos, Santa Cruz, Bolivia
Creative General Director:Ferju Cuevas
Creative Director:Matías Galarza
Art Director:Fito Chipana
Copywriter:Ferju Cuevas
Illustrator:Lobo Studio
Photographer:Jhon Orellana
Additional Credits:Luis Ramirez
Outdoor, Print
Pelikan
What’s considered important to someone depends on many things. That’s what Pelikan Highlighters wanted to point out in this print campaign, using the marker stroke in a fresh new way to demonstrate and compare the level of importance something can have depending on the situation.
Advertising Agency:Athos, Santa Cruz, Bolivia
Creative General Director:Ferju Cuevas
Creative Director:Matías Galarza
Art Director:Diana Ramírez
Copywriter:Matías Galarza
Illustrator:Masai Art Company
Print
Deutsche Krebshilfe
Advertising Agency:Heimat, Berlin, Germany
Chief Creative Officers:Guido Heffels, Matthias Storath
Art Directors:Esra Gülmen, Chris Lotz
Account Executive:Elisabeth Treichel
Final Artwork:Lisa Teichmann
Integrated
Kwality
The Noon Assembly is a campaign to improve the Vitamin D status of children in India. It shifts the time of the traditional morning assembly in schools to around noon and provides students better sunlight exposure, at a time most suited for Vitamin D production in their bodies. With nearly 90% of children suffering from Vitamin D Deficiency (VDD), it is practically a zero-cost solution to such a huge public health problem in India.
Results
Noon Assembly got the nation talking about Vitamin D deficiency. So far, 34,000+ parents and 52+ Schools have supported it giving 50,000+ school students, 200,00,000+ ‘sun minutes.’ 750+ doctors were communicated the benefits of Noon Assembly with HCP communication toolkit. Almost everyone recommended it. The campaign got nationwide coverage with around $2 Million+ in earned media. Kwality got positive reinforcement with the thousands of students and parents it reached through school programs.
The campaign will be reaching out to 2000+ schools with FSSAI’s Food Fortification Resource Centre (FFRC). Kwality will make their fortified products available in these school’s canteens, helping it get a nationwide presence. CBSE has already proposed a compulsory physical activity period and is considering to propose Noon Assembly as mandatory to all the 20000+ schools under its affiliation. NCERT is considering to make Vitamin D deficiency, its impact and solution a part of the national curriculum.
By ensuring better sun exposure for an entire generation, it is an idea that has the potential to bring about a big difference in Indian children’s health and lives.
Advertising Agency:McCann Health, India
National Creative Director:Prateek Bhardwaj
Senior Creative Director:Rohit Devgun
Creative Directors:Alok Saini, Sushant Barua
Associate Creative Director:Nihar Kanungo
Senior Copywriter:Palak Mehrotra
Senior Visualiser:Shiv Shankar Sharma
Account Director:Kamya Elawadhi
Online
Karl Fazer
Advertising Agency:SEK, Helsinki, Finland
Creatives:Marjo Taura, Sami Kelahaara, Anna Holopainen, Essi Orama
Graphical Design:Timo Bontenbal
Project Manager:Laura Saarinen
Client Director:Laura Mertano
Ceo:Steve Jackson, Tuomas Tikkanen
CoFounder:Steve Jackson, Clinton Deacon, Tuomas Tikkanen, Masi Valkonen
Cto:Clinton Deacon, Masi Valkonen
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
