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#rainbowcup

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us.

Advertising Agency:Mirum, São Paulo, Brazil
Creative Director:Filipe Matiazi
Art Director:Guilherme Rubini
Copywriter:André Prestes
Account Supervisor:Larissa Eshima
Production Company:Canja Audio Culture
Sound Design:Pedro Souza, Guilherme Moreno

In 1972, McDonald’s hired Burrell McCain (now Burrell Communications Group) to help the fast-food chain do a better job of connecting with African-American diners.

The agency had been founded in 1971 with a mission to convince marketers that there were differences between African-American and white consumers, and that their advertising should reflect this. “The general belief before we came on the scene was that television reached everybody,” agency co-founder Tom Burrell said in an interview on Chicago public television’s “Chicago Tonight” in 2005. And, as he would go on to say in countless interviews, “Black people are not dark-skinned white people.”

By the late 1970s, Burrell’s work depicting black culture was resonating far beyond its initial target and enjoying wide crossover appeal. Case in point: McDonald’s ads such as “Double Dutch” from 1981.

Continue reading at AdAge.com

Karl Lagerfeld, the German fashion designer who helped set the industry standard for five decades with collections that dressed celebrities such as Princess Diana and actress Keira Knightley, has died. He was 85 years old.

The creative director at closely held Chanel for more than 35 years, Lagerfeld was among the fashion trade’s most prolific couturiers, producing outfits for the Paris-based luxury-goods maker, for Italy’s Fendi SpA and for his own labelall at the same time. Recognizable for his high-collared shirts, white ponytail, dark sunglasses and black fingerless gloves, Lagerfeld had a client list that featured stars of the stage and screen, including actresses Nicole Kidman and Cate Blanchett and the singer Pharrell Williams.

Lagerfeld “was ahead of his time, which widely contributed to the Houseof Chanel’s success throughout the world,” Chanel CEO Alain Wertheimer said in a statement. “Not only have I lost a friend, but we have all lost an extraordinary creative mind.”

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Walmart finally gave the U.S. retail sector some good news.

The company brushed off the industry’s disappointing December sales with its best holiday quarter in at least a decade, soothing concerns about the sector’s outlook for 2019. Comparable sales for Walmart stores in the U.S.a key performance barometerrose 4.2 percent in the quarter that included Christmas, beating analysts’ estimates by a full percentage point.

“This is a blockbuster quarter for Walmart,” Moody’s analyst Charlie O’Shea said in an interview.

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Delivery is a high priority for McDonald’s CEO Steve Easterbrook, and a big worry for franchisees.

Easterbrook expects a rapidly expanding delivery partnership with UberEats to drive sales growth. Franchisees grumble that delivery costs put more pressure on their tight profit margins.

“Our margins do not allow for the commissions that Uber is taking nor the added rent and service fees McDonald’s is enjoying,” a newly formed organization representing most U.S. franchisees told members last month in an email obtained by Crain’s. “Delivery is a growing segment of our business and it will one day cannibalize our on premise restaurant sales. If we allow this to occur under the current arrangement, our net cashflow will go down.”

Continue reading at AdAge.com

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagic

Mark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season.

To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this continuously updated calendar (below). You can sort by media company or date.

Continue reading at AdAge.com

Walmart is taking website ad sales and related analytics work handled by WPP’s Triad in house, affecting hundreds of jobs and eliminating the bulk of work for a business WPP acquired less than three years ago.

Triad has told employees it will enforce non-compete clauses of their contracts, even to prevent them moving to Walmart Media Group, which is taking over the ad operations, according to people familiar with the matter. Walmart is expected to add hundreds of employees as part of the move, these people say. The transition from Triad to Walmart is expected to last until at least May.

A Walmart spokeswoman confirmed the account move but declined to comment on the non-compete issue. A Triad spokesman declined to comment.

Continue reading at AdAge.com