Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now


Trump didn’t get specific about the “false” reporting, but it seems likely that he saw the print edition of this morning’s New York Times with the headline “Inside Trump’s Angry War On Inquiries Around Him” (subhead: “Pressure Tactics Leave the President Exposed to Accusations of Obstruction”) splashed on the front page above the fold. A version of the story was actually published online yesterday and dominated the news cycle for much of the afternoon and eveningbut Trump seems to be a day behind on big news given that he also only this morning acknowledged Bernie Sanders’ launch yesterday of his presidential bid (in a separate tweet: “Crazy Bernie has just entered the race. I wish him well!”). The Times story was team-reported by Mark Mazzetti, Maggie Haberman, Nicholas Fandos and Michael S. Schmidt. If you haven’t read it yet, the paper also helpfully provides CliffsNotes written up by Eileen Sullivan: “Takeaways From The Times’s Investigation Into Trump’s War on the Inquiries Around Him.”

Trump has, of course, specifically attacked The New York Times many times before and has called the media in general the “enemy of the people,” but in applying that label specifically to the Times this morning, he’s revisiting an intensely personal ongoing battle with the paper’s publisher, A.G. Sulzberger. See “Trump blasts back after New York Times publisher decries ‘enemy of the people’ attacks” from The Guardian last July.

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Bernie Sanders draws record $5.9 million in one day as his 2020 run begins


Senator Bernie Sanders received $5.9 million from about 223,000 donors in the 24 hours after he announced his repeat bid for the U.S. presidency.

In total, the Vermont independent has raised $6 million, with small-dollar pledges mirroring the average donation of $27 from his 2016 run, according to his campaign. The fundraising rose from the $4 million the campaign said he amassed as of the evening of Feb. 19, the day he announced.

Sanders, 77, is seeking to become the Democratic Party’s nominee. His fundraising effort eclipsed that of Senator Kamala Harris, whose initial $1.5 million from about 38,000 donors had been the biggest first-day money haul of the 2020 race so far. The California Democrat announced her bid for the Democratic nomination on Jan. 21.

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White House spokeswoman Lindsay Walters leaving for Edelman


White House Deputy Press Secretary Lindsay Walters, who regularly defended the administration’s economic policies, plans to leave in April to work for Edelman Public Relations.

Walters is the only White House spokesperson besides Press Secretary Sarah Sanders to remain on the job since the first day of Donald Trump’s presidency. She joined the White House staff after working with former press secretary Sean Spicer at the Republican National Committee and concentrated on economic issues, including the 2017 tax overhaul and trade negotiations with China.

Walters said it was “time for a change” and that she was excited by the opportunity at Edelman. “It has been an honor and a privilege to serve the president in this administration,” Walters said in a statement.

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Oscars sells out all of its commercial units (who needs a host?)


Despite the absence of a host and a slate of Best Picture nominees that includes a made-for-TV movie, advertisers don’t seem to have been particularly anxious about investing in this year’s Academy Awards broadcast. And while ABC may have faced some headwinds as it parceled out the last of its Oscars inventoryKevin Hart’s sloppily executed self-recusal from the emcee gig back in December left the network in uncharted watersthe sellout reinforces the notion that, aside from the NFL, there’s no business like show business.

In a statement issued Wednesday afternoon, Disney-ABC TV Group’s ad sales team confirmed that it had sold off the last available unit in the 91st Academy Awards, which kicks off Sunday at 8 p.m. EST. Among the advertisers who have committed to the three-hour-plus show are Anheuser-Busch InBev (Budweiser), Cadillac, Google, Hennessy, IBM, McDonald’s, Rolex, Samsung, Verizon and Walmart. Among the show’s studio backers are ABC corporate sibling Walt Disney Studios and Paramount Pictures.

Details about each client’s Oscars strategy remain scant, although Walmart has committed to airing six themed 30-second spots. Each Walmart ad will feature Hollywood stylists curating looks for crew members who work behind-the-scenes in the film industry.

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Samsung announces 5G phone in move to reinvigorate smartphone market


Samsung debuted its most extensive new lineup of smartphones, taking on Apple amid a slowing market with new low-end and premium models, 3-D cameras, an in-screen fingerprint scanner and faster 5G connectivity.

At simultaneous launch events in San Francisco and London on Wednesday, the South Korean technology giant introduced four new phones: the Galaxy S10, S10+, S10e, and S10 5G. The S10 and S10+ are direct successors to last year’s S9 and S9+, while the S10e and S10 5G are two new models for the company: a low-end phone aimed at Apple’s iPhone XR, and a high-end version priced above $1,000.

Samsung previewed the 5G model, which in addition to the faster web download speeds, includes front and back 3-D depth cameras for more professional-looking photos and augmented reality, a larger battery, and a 6.7-inch screen. Its overall footprint, however, is similar to the S10+ model.

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AB InBev buys booze brands and David&Goliath lands an insurance client: Marketer's Brief


Click-and-collect is winning

Click-and-collectwhich refers to consumers buying online but picking up in storehas become a potent weapon for retailers against Amazon, according to a new survey of 2,000 consumers by Doddle, which makes technology to enable online ordering for offline pickup. Doddle finds 70 percent of shoppers have made multiple click-and-collect purchases, and 85 percent of them have made an additional in-store purchase when they do. Even discounting a self-interested tech vendor’s survey, consider the lackluster-for-Amazon 18-percent growth in North American goods and services sales the (mostly) online retailer reported last quarter. Click-and-collect leader Walmart, meantime, reported a strong 43-percent growth in e-commerce, along with a surprising 4.2-percent increase in overall U.S. same-store sales.

No crying in private-label hardball

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How Mary Alexander became Coke's first black female model


There have been more iconic Coca-Cola pitchmen than Mary Alexander. Bill Cosby, unfortunately, comes to mind. So do Kobe Bryant, Paula Abdul and Selena Gomez. But Alexander occupies a special spot in the soda’s history: In 1955, while a junior at Atlanta’s Clark College, Alexander landed a gig as Coke’s first black female model.

“During the ’50s and coming forward, you did not see a lot of African-Americans modeling for any company,” she says in a video on Coke’s corporate website.

The opportunity fell in her lap when her housemother told her Coca-Cola was looking for African-American models for a new campaign. The youngest of 10 children from Ballplay, Alabama, Alexander (ne Cowser) went up against 75 women, she says, and wasn’t sure she’d get the job. Once she did, she wasn’t sure she wanted to tell her father.

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How Samsung is marketing its $1,980 foldable phone. Plus, an update on Oscars ads: Thursday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Samsung finally unveiled its new new phone/tablet with a foldable screen, the Galaxy Fold. It starts at $1,980. So how do you market a gadget that runs the risk of looking like a very expensive gimmick? Samsung released a video that shows the phone dancing and whirling in outer space. The soundtrack is Willy Wonka’s trippy anthem “Pure Imagination,” sung by Joanna Wang. The tagline: “We didn’t just change the shape of the phone. We changed the shape of tomorrow.” It’s far-out.

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Chicken fight: KFC's Colonel RoboCop vs. Burger King's K.F.G.


Yes, KFC says the encrypted details are now stored in the Bahnhof maximum security nuclear bunker in Stockholm, Sweden. The bunker, named Pionen, was built in 1943 and was made to withstand the blast of a hydrogen bomb, according to a statement from Bahnhof CEO Jon Karlung.

Across the ring, Burger King is promoting its updated flame-grilled chicken sandwich. Its campaign delivers more than a nod to the long-running KFC Colonel ads. It’s even calling the King the K.F.G., for king of flame grilling.

Clearly, Burger King is trying to have fun with the idea that a king outranks a colonel.

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Nielsen acquires Sorenson Media as it expands addressable TV efforts


Nielsen is acquiring addressable TV technology provider Sorenson Media as it looks to scale household TV targeting.

Along with the acquisition, Nielsen will also launch a new advanced video advertising group, which is focused on developing addressable advertising solutions for smart TVs.

Sorenson had filed for Chapter 11 bankruptcy last fall in an effort to extricate itself from a costly deal with Sinclair Broadcasting.

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Nike hunts for answers after Duke basketball star's shoe splits


Nike Inc. is looking into what went wrong after college basketball’s biggest star sprained his knee when his shoe fell apart, one of the most high-profile apparel failures in basketball history.

Duke University star freshman Zion Williamson, the consensus No. 1 pick in this year’s National Basketball Association draft, tumbled to the court less than 35 seconds into last night’s loss to in-state rival North Carolina. He’d planted his foot to change direction when his left shoe, the PG 2.5 PE, came apart, causing him to fall awkwardly.

The fallout for the world’s largest sportswear brand was immediate. Twitter lit up with jabs from fans and rival brands, making “Zion” and “Nike” trending topics within the social media network. The company’s stock fell as much as 1.7 percent in New York trading Thursday.

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Watch the newest ads on TV from Wingstop, Cottonelle, Burger King and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Wingstop, the restaurant chain, says that it’s “where flavor gets its wings.” Cottonelle serves up another in a series of spots that address “down there care”this one focusing on Cottonelle Flushable Wipes. And in a Boost Mobile ad, a family of four keeps “glitching” because of their current inadequate cellular data plan (i.e., it’s time for them to switch to Boost Mobile).

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The Dems have a branding problem


Time magazine’s latest issue, on newsstands tomorrow, arrives with an amusing cover illustrationlook at all those wannabes!but the story inside has a serious message: The Dems have a branding problem.

In “The Biggest Field Yet. No Frontrunner. A Divided Base. Welcome to the 2020 Democratic Primary,” Molly Ball and Philip Elliott write,

The party’s very identity is up for grabs, as a vast and historically diverse crop of candidates brings big, new ideas to a demanding, divided base. “The Democratic Party is going through a very large transformation,” says party operative Simon Rosenberg, who’s backed the winning candidate in every primary since 1988 but has no favorite this time. “The era of Clinton and Obama is ending and ceding to a new set of dynamics. A new Democratic Party is being forged in front of our eyes.”

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Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years


Horizon Media is aiming for more than half of its ad deals to be guaranteed on actual business outcomes, rather than the standard age and gender demographics, within the next three to five years.

To this end, Horizon is introducing a new agency, Big, that will operate under a 100 percent performance-based model, says Horizon CEO Bill Koenigsberg. This means Horizon will only get paid if it’s media deals effect business outcomes, like driving website traffic or test drives of a car.

“We want to change the currency of the entire marketplace to business outcomes,” Koenigsberg says.

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Google will show opioid disposal sites in maps searches


Alphabet Inc.’s Google will show drug-disposal locations on its Maps program, an effort to help people get rid of unused opioids and prevent drug abuse.

The internet-search giant has joined with U.S. government agencies and drug-store chains like CVS Health Corp. and Walgreens Boots Alliance Inc. to pinpoint places where patients can drop off leftover medication. Google searches such as “drug drop off near me” will bring up locations from a database of 3,500 sites in seven states as part of the pilot program. That number will grow as the program expands, Google said Thursday in a blog post.

Opioid abuse now accounts for more deaths in the U.S. than car crashes or firearms, and much of the problem stems from legally prescribed drugs that are used by family members or friends of patients. By making it easier for people to safely get rid of unused prescription drugs, the company hopes to stop them from getting into the wrong hands.

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Pinterest files for IPO as battle for digital ad dollars escalates


Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter.

The visual search site could list toward the end of June, said the person, who asked not to be identified as the details aren’t public. No final decision has been made on the IPO plans, they said.

A representative for Pinterest declined to comment.

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YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform


YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix.

The problem: Pedophiles are viewing videos of children, leave disturbing comments and then share links to even worse content in the comments section. On Thursday, AT&T became the latest brand to say it was taking a break from YouTube after learning of the child exploitation.

“Until Google can protect our brand from offensive content of any kind, we are removing all advertising from YouTube,” AT&T said in an emailed statement.

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Kraft Heinz takes $15.4bn write down, discloses SEC probe


Kraft Heinz Co. took a $15.4 billion charge to write down the value of assets including its Kraft and Oscar Mayer trademarks, it said in its quarterly report report Thursday, a stunning move that underscores how much well-established brands are struggling to remain relevant in today’s food industry.

The company also disclosed an investigation by the U.S. Securities and Exchange Commission, now resolved, a double-barreled announcement that led to a 20 percent plummet in the company’s stock price in after hours trading.

Still, despite the hefty charge, Kraft Heinz suggested that it has no plans to dial back its marketing.

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Verizon to debut new campaign starring real customers during Oscars


Verizon will air six commercials during the Academy Awards on Sunday, including two spots in Spanish.

Verizon is using the Oscars to kick off its new creative strategy. Instead of utilizing traditional celebrity spokespeople like Thomas Middleditch and Gaten Matarazzo, Verizon will be featuring the real stories of its customers in its spots.

The six 30-second commercials will focus on how different customers, from diverse backgrounds, rely on Verizon’s network for important moments in their lives.

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Affordable Modular Housing Units – Arana & Suasnabar Architects' Concept Can House Additional Rooms (GALLERY)

(TrendHunter.com) Peruvian architecture practice Arana & Suasnabar Architects creates a concept for modular housing units that answer to case-dependent needs, spatial restrictions and financial limitations. The…