Hasta La Creative!

The release had high streaming numbers initially, and even though totals fell by more than 50 percent, it was enough to stay on top.

An efficient ABC broadcast had a 12 percent increase in viewers over last year’s show. It was the first time there had been any ratings growth in five years.

More than three-quarters of business economists expect the U.S. to enter a recession by the end of 2021, though a majority still anticipate the Federal Reserve will continue raising interest rates this year.

Ten percent expect a recession beginning this year, 42 percent project one next year, while 25 percent anticipate a contraction starting in 2021, according to a semiannual National Association for Business Economics survey released Monday. The rest expect a recession later than 2021 or expressed no opinion, the Jan. 30-Feb. 8 poll of nearly 300 members showed.

The projections come ahead of the Commerce Department’s release this week of the advance reading for fourth-quarter gross domestic product, which was delayed by the government shutdown. Economists surveyed by Bloomberg projected as of Friday that growth cooled to a 2.5 percent annualized rate in the final months of 2018 from 3.4 percent in the third quarter.

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Skol e Uber anunciaram uma parceria para facilitar o transporte e garantir a segurança da galera que vai curtir o Carnaval em São Paulo através de bolsões para embarque e desembarque nos locais de maior concentração de pessoas. O app e a cerveja montarão 25 pontos de encontro, com sinalização específica e instrutores, nos locais …

O post Skol e Uber fazem parceia para transportar a galera no Carnaval de São Paulo apareceu primeiro em B9.

A MedMen, gigante do mercado da maconha, lançou um comercial dirigido por Spike Jonze (o cineasta de “Ela”) que serve como manifesto contra a criminalização da maconha. De acordo com o Adweek, o objetivo da empresa é mudar o diálogo e promover a normatização da maconha. A propaganda é co-escrita e protagonizada por Jesse Williams …

O post Comercial de Spike Jonze para MedMen desafia olhar da sociedade norte-americana sobre a maconha apareceu primeiro em B9.

Film
Nike

Advertising Agency:Wieden+Kennedy, Portland, USA

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend. In fact, nearly all of them debuted Sunday during ABC’s Oscars telecast (the one exception: the IBM ad, which first appeared during ABC’s pre-show red carpet coverage). Keep in mind that we’ve got plenty more Oscars-related ad coverage elswhere on our site (e.g., “Nike and Serena Williams dream ‘Crazier’ in powerful new Oscars spot”).

Anyway, a few highlights from this batch: IBM offers a rousing, hopeful open letter to the tech industry at large, delivered with the help of Buzz Aldrin, Janelle Mone, Mayim Bialik and others. An Academy Award-winning actress helps hype Budweiser Reserve Copper Lager (Ad Age’s E.J. Schultz previewed the spot last week: “Watch Budweiser’s Oscars ad starring Charlize Theron”). And James Cameron, Martin Scorsese, Kathryn Bigelow and Alejandro Gonzlez Irritu address future filmmakers in a spot from Rolex.

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The ad drew praise across the internet with over 180,000 retweets and over 200,000 likes from Nike’s and Serena’s posts alone.

Full body chills!!! It’s only crazy until you do it!!!!!!! Do it!!!!!! #repost @serenawilliams pic.twitter.com/5ZmZjHTKNw

Alicia Keys (@aliciakeys) February 25, 2019

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A new Pentagon investigation into whether a former employee’s connections to Amazon corrupted a $10 billion cloud contract is likely to delay the agency’s decision to choose a winner for the massive deal.

The Defense Department review of alleged conflicts of interests, part of an ongoing court battle, has prompted the government to backtrack on parts of the extensive procurement process, after having spent 18 months on it. The Pentagon previously had said it was planning to announce a winner by April.

Department of Defense spokeswoman Elissa Smith said Monday in a statement that the new probe and the underlying litigation “are expected to impact the award date.” She said she had no additional information about the timeline or anticipated award date.

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Nordstrom has some advice that seems well timed to the current divisive climate, but that may never go out of fashion: Be receptive, be flexible, be present. Be who you are, in short, but be part of the whole. “An Open Mind is the Best Look,” an ad which broke Sunday night in the E!…