Hasta La Creative!

Film
Stitch Fix

Stitch Fix launched its first brand campaign this February, tying into award season’s major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the ‘red carpet treatment.’ Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small.

Advertising Agency:The Many, Los Angeles, USA
Partner:Damien Eley, Mal Ward
Executive Creative Director:Damien Eley
Associate Creative Director:Celine Faledam, Rachel Guest
Art Director:Michelle Sieg
Copywriter:Rose Chirillo
Brand Director:Laura Hoffman
Senior Producer:Morgan Menco
Producer:Kim Vorse, Sam Mcgarry
Project Management Director:Iman Forde
Senior Project Manager:Kristin Puopolo
Project Manager:Nicole King
Junior Project Manager:Melissa Naimi
Production Company:Arts & Sciences
Director:Sean Meehan
Managing Partner:Marc Marrie
Ep:Marc Marrie
Executive Producer:John Benson
Managing Director:Mal Ward
Head Of Production:Christa Skotland
Editorial:Exile Edit
Editors:Matt Murphy, Rex Lowry

The most underwhelming Super Bowl in recent memory was matched in mediocrity by this year’s lineup of Big Game ads, so hopes for the No. 2 TV event of the season, the Oscars, were very low, considering the Academy’s well-publicized difficulty and ultimate failure in finding a host. While the show itself was actually a success, Green Book’s Best Picture win had many searching for clues as to what could cause voters to select the throwback feel-good racial harmony film over more cutting-edge competition like Roma, BlacKkKlansman and even the blockbuster Black Panther.

Some critics took a harder line toward the Academy’s awarding Green Book its highest honor, but perhaps the key to the film’s victory was more mundane. As Vox’s Todd VanDerWerff pointed out, Green Book is “a comforting fantasy that safely situates a problem in the past.” In uncertain times, it’s not unusual that audiences would also see the appeal of the comfort nostalgia can add to a feature filmor a high-profile ad.

Among the biggest names advertising during the Oscars, Budweiser, Rolex, Samsung and Google played off the movie theme with some old-school hip-hop, punk and (why not) Doris Day thrown in for good measure:

Continue reading at AdAge.com

competitive:

Creative Circle:
Position: CopywriterLocation: IndianapolisStatus: Full TimeEstimated Duration: Full TimeStarts: Ready to InterviewRate: up to $60,000/yr. depending on
Carmel, Indiana

Facebook head of content strategy Matthew Henick provided more details on the Facebook Watch version of MTV’s The Real World, which was unveiled at Mipcom 2018 last October by MTV Studios and Bunim/Murray Productions. Henick was speaking at a press event to unveil Facebook Showcase, the social network’s new upfront-style ad buying offering for premium…

Challenger brands identify pain points and ideally offer a better experience than their predecessors, but if they are truly going to disrupt entire industries, they need to attract and retain customers. At Brandweek: Challenger Brands, three such companies talked about how they overcame that challenge and continued to grow their communities. Here’s a closer look…

O carnaval finalmente está chegando às ruas de todo o Brasil e enquanto milhões preparam suas fantasias (e glitter!) para desfilar e pular o feriado, outros já estão estocando comida para passar os próximos dias enfurnados em casa descansando. Querendo unir as duas tribos (e contemplar os últimos que vão curtir esses dias em seu …

O post Netflix cria marchinha de carnaval pra quem vai passar o feriado botando as séries em dia apareceu primeiro em B9.

A Ruffles está lançando um formato diferenciado de suas batatas, que promete ondas mais altas e corte mais grosso, o que aumenta a crocância do produto. Por isso mesmo, o nome da novidade, que vem no sabor queijo, é Ruffles Crocrrrunch, que dificilmente alguém falará certo e por aqui já apelidamos de “Ruffles Crush”. Criada …

O post Nova Ruffles Crocrrrunch promete mais crocância (e um nome que falaremos sempre errado) apareceu primeiro em B9.

Já faz algum tempo que o Facebook lançou seu Facebook Watch, a plataforma dentro do próprio aplicativo que é destinada apenas para a reprodução de vídeos. Ainda não há, porém, o mesmo engajamento de plataformas como o YouTube e o Instagram. Mesmo com a dificuldade inicial, o Facebook não parece ter nenhuma intenção de diminuir seu …

O post Facebook vai investir em séries e reality shows originais para impulsionar o Facebook Watch apareceu primeiro em B9.