Primeiro derivado da franquia “Velozes e Furiosos”, “Hobbs & Shaw” ganha trailer

Se você é daquelas pessoas que viu “Velozes e Furiosos 8” pensando “Puxa, bem que os personagens do Dwayne Johnson e do Jason Statham podiam estrelar um filme juntos”, fique feliz: este ano o seu sonho ganhará vida. Isto porque a Universal planeja lançar no início do segundo semestre deste ano “Fast and Furious Presents: …

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Stephen Colbert's Fake Super Bowl Ad Is Brilliant

Category: Beyond Madison Avenue
Summary: The commercial, featuring a number of moments designed to pull on viewers’ heartstrings, ended with “Weep, you bastards.”

Algorithm-Designed Seating Solutions – The Generico Chair Cuts Down on the Need for Structural Heft (GALLERY)

(TrendHunter.com) The Generico Chair is a sculptural seating solution that looks like more of a work of art than a place to sit, but has been expertly designed with the help of technology to make it perfectly suited…

Stephen Colbert's fabulous fake Super Bowl commercial, and Amazon's ballooning ad business: Friday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

With two days to go until the biggest event in American advertising (and football), let’s spare a moment of appreciation for “The Most Emotionally Manipulative Super Bowl Ad Ever.” It’s a spoof of ad clichs by Stephen Colbert, and it’s side-splitting. (Watch it here.)

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Trump Discusses ‘Fake News,’ and Its Repercussions, With Times’s Publisher

A.G. Sulzberger asked the president to curb his anti-press rhetoric. Mr. Trump replied with a request for “a great story, just one” from The Times.

Fox Home Entertainment Is Putting Snapchatters on Stage With Queen During Super Bowl LIII

Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII. “A lot will happen around the Super Bowl from a marketing point of view,” Fox Home Entertainment executive vice president and co-head of marketing James Finn said. “We wanted to…

Super Bowl 2019: Comercial da Pringles ilustra tragédia de uma Alexa que não pode experimentar o salgadinho

Depois de alguns teasers misteriosos, a Pringles enfim divulgou o seu comercial para o Super Bowl deste ano. E como tudo indicava, a grande estrela do anúncio da marca de salgadinho é a Alexa, o assistente pessoal da Amazon que de repente toma consciência de que não pode experimentar uma batatinha Pringles, assim como testar as …

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Ads of the World: Shhh

Ads of the World Print Ad - Shhh

The Mining Arch located in the Venezuelan Amazonian territory, is being debased to subtract wealth from the subsoil without any kind of control under the authorities of the current government of Venezuela. For political reasons no NGO has been proclaimed. Ads of the Word together with a company under the anonymity, we make these announcements to make a call of attention on this situation.

Ads of the World: Green Silence

Ads of the World Print Ad - Green Silence

The Mining Arch located in the Venezuelan Amazonian territory, is being debased to subtract wealth from the subsoil without any kind of control under the authorities of the current government of Venezuela. For political reasons no NGO has been proclaimed. Ads of the Word together with a company under the anonymity, we make these announcements to make a call of attention on this situation.

Ads of the World: National Indifferent Society

Ads of the World Print Ad - National Indifferent Society

The Mining Arch located in the Venezuelan Amazonian territory, is being debased to subtract wealth from the subsoil without any kind of control under the authorities of the current government of Venezuela. For political reasons no NGO has been proclaimed. Ads of the Word together with a company under the anonymity, we make these announcements to make a call of attention on this situation.

Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video

In many ways, the Fyre Festival disaster still feels like a collective fever dream. Were scores of Instagram influencers really stranded on an island with little more than cheese sandwiches and their unmitigated rage? Wait, Ja Rule was involved? How did one of the most luxurious experiences this world had yet to see devolve into…

SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday. The 30-second video features drone-like suburbanites chanting anxious queries and vague warnings of the kind you might see in Nextdoor posts over…

Vinyl Valentine's Day Cards – Hallmark's 'Vinyl Record Cards' are Compatible with Record Players

(TrendHunter.com) Hallmark is putting an innovative new spin on the musical greeting card this Valentine’s Day with the introduction of its Vinyl Record Cards. Square sleeves open to reveal 7-inch records,…

SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday. The 30-second video features drone-like suburbanites chanting anxious queries and vague warnings of the kind you might see in Nextdoor posts over…

The Warriors Came Out and Played on Facebook, Twitter and Instagram in January

Facebook, Twitter and Instagram were outposts of Dub Nation in January, as the Golden State Warriors shined in social marketing firm Unmetric’s analysis of National Basketball Association teams for the month. The Warriors led all three social networks in likes, and also spurred the most comments on Facebook and led Instagram in audience size. Unmetric…

Uber e Cabify suspendem seus serviços em Barcelona

A partir desta sexta-feira, 01 de fevereiro, as empresas Uber e Cabify não prestarão mais serviços na cidade de Barcelona, depois que o governo da Catalunha aprovou algumas normas que limitam a operação das empresas na cidade. Entre as mudanças, o governo agora exige que os motoristas busquem os passageiros só 15 minutos depois que …

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Na Suécia, Burger King tira sarro do cardápio do McDonald’s depois da rival perder licença do Big Mac

Há mais ou menos duas semanas, o McDonald’s sofreu uma derrota jurídica histórica ao perder os direitos da licença do nome “Big Mac” na Europa. Em um processo movido pela irlandesa Supermac, a pequena rede rival venceu a causa perante o Instituto da Propriedade Intelectual da União Europeia depois de alegar que a gigante do …

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Pesquisa mostra que mercado global de smartphones vive sua pior fase

Uma pesquisa da IDC mostra que, apesar das recentes inovações trazidas pelas últimas gerações de iPhones, Google Pixel e demais celulares, o mercado global de smartphones nunca esteve tão mal. Se comparado com o ano anterior, 2018 apresentou uma queda de 4.1% nos envios de smartphones. “Globalmente, o mercado de smartphones está uma bagunça no …

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Gucci espalha campanha com personagens não definidos por gênero

A Gucci lançou mais uma etapa da sua campanha “Chime for Change”, que apoia organizações ao redor do mudo que lutam pela igualdade de gênero. A nova etapa conta com a parceria do artista italiano MP5, que criou murais com silhuetas de figuras humanas não definidas por qualquer gênero, e que seguem o estilo monocromático …

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Super Bowl 2019: Ludacris, “Free Willy” e Papa-Léguas e Coiote são os destaques no comercial da Mercedes-Benz

E se você tivesse o poder de ver tudo que pedisse em voz alta materializado? Esta é a questão que a Mercedes-Benz busca responder em “Say the Word”, seu comercial para o Super Bowl 2019. E não faltam estrelas na peça, desde astros reais como o rapper Ludacris e o golfista Rickie Fowler até animais …

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