Nike amplia tamanhos das roupas esportivas para contemplar todos os corpos femininos

A Nike anunciou que agora a sua linha de roupas esportivas feminina tem opções de peças em tamanhos variados, para contemplar todos os tipos de corpos femininos. Não era raro a empresa receber críticas por conta da falta de diversidade nos tamanhos de suas roupas para treino e corrida, principalmente em peças como tops e …

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Super Bowl 2019: Comercial da Microsoft destaca acessibilidade nos videogames para crianças deficientes

Todo ano alguma marca decide criar um comercial para o Super Bowl que foge da bagunça e da gritaria para atingir o fígado da galera. Em 2019, quem resolveu apelar para o emocional foi a Microsoft, que resolveu usar de seu espaço publicitário no evento para focar em… acessibilidade no videogame. Em “We All Win”, …

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Joe Pesci reage ao comercial com Macaulay Culkin e “Esqueceram de Mim” em novo anúncio do Google Assistant

Há pouco mais de um mês, o Google lançou em plena temporada de festas natalinas um novo comercial do Google Assistant que servia de nova “continuação” a “Esqueceram de Mim”, a tradicional comédia dos anos 90. Estrelado por um Macaulay Culkin bem mais sênior, a peça reproduzia a história do filme de Chris Columbus sob …

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Mint Mobile makes Super Bowl debut with 'Chunky Style Milk'


There will be a total of four telecom carriers showing ads during the Super Bowl on Sunday, but Mint Mobile may not be on consumers’ radar.

Although Sprint, Verizon and T-Mobile have all confirmed they’ll be showing up to the Big Game, Mint Mobile said late Friday that it’s also going to be present with its first-ever Super Bowl commercial. The carrier will air a national, 30-second “floater” ad, meaning it could air at any point during the game.

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Graydon Carter Joins the Newsletter Brigade

The former editor of Vanity Fair is going digital.

Digital Media: What Went Wrong

For years, BuzzFeed seemed to be leading the journalism industry toward a brave new future. Now that it has stumbled, the way ahead looks more old-school than ever.

Numbers Are In for ‘Marvelous Mrs. Maisel,’ Courtesy of Nielsen

The second season averaged 1.9 million viewers during its first seven days, according to Nielsen, which released an Amazon show’s figures for the first time.

Apple apologizes for FaceTime bug, says a fix is due next week


Apple apologized for a bug that let users of its FaceTime video-chat service listen in on people they contacted even before the person accepted or rejected the call.

The iPhone maker said it has fixed the flaw on its servers and will roll out an update to Apple’s iOS operating system next week.

“We sincerely apologize to our customers who were affected and all who were concerned about this security issue,” Apple said in a statement released to several media outlets. “We appreciate everyone’s patience as we complete this process.”

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Vice cuts 10 percent of its workers following tough year


Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing’s struggle to compete with Facebook and Google for advertisers’ money.

On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The Hollywood Reporter. Vice has faced a number of setbacks in the past year, including internal office scandals and strained relationships with some advertisers, while also contending with the same market forces that have plagued digital publishing.

At a time when Facebook just reported a record $16.6 billion in ad sales, media companies like Vice are failing to meet revenue goals.

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The smart money's on these Super Bowl commercial bets


While CBS has made it clear that viewers won’t be subject to any loose talk about gambling during the network’s broadcast of Super Bowl LIII, there are roughly six billion reasons why many of those tuning into the Big Game might welcome the odd comment about the point spread or the over/under.

According to the American Gaming Association, some 22.7 million Americans will place a bet on Sunday’s Patriots-Rams showdown, laying down an estimated $6 billion on the contest. A good deal of those dollars will land on prop bets, Vegas argot for the list of novelty propositions centered around highly specific and often trivial outcomes. And as much as you won’t hear Jim Nantz or Tony Romo make a peep about the game within the game, many of the props on offer have to do with the particulars of the CBS broadcast itself.

One BetDSI prop that bettors would be wise to ignore asks whether play-by-play announcer Nantz will say, “hello, friends” when he and color commentator Romo first appear on your TV screen. That two-word salutation has been Nantz’s signature line going back to 2002; the prospect of him skipping the phrase is so unlikely that anyone who bets that he will indeed fall back on his trademark utterance will have to risk $10,000 in order to win $100.

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Conversation-Enabling Slick Furniture Collections – +Halle and Form Us With Love Embrace Movement (GALLERY)

(TrendHunter.com) The ‘Torno’ collection is a range of slick furniture that heavily lends itself to minimalist. The design companies who worked on this product line — +Halle and Form Us With Love, have…

Snap Is Ready to Choose a Second Class for Its Yellow Accelerator Program

Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of $150,000, along with commercial support, partnerships, mentorship from veterans in the industry, access to networking events with creatives and media luminaries and office…

CarMax creative account is up for review


CarMax said in December it is piloting an “omnichannel” buying experience that lets customers purchase cars online or start the process at home and complete the purchase in-store.

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Field to Palette: Dialogues on Soil and Art in the Anthropocene

Field to Palette: Dialogues on Soil and Art in the Anthropocene, by Alexandra Toland, Jay Stratton Noller and Gerd Wessolek.

On amazon USA and UK.

Publisher CRC Press describes the book: Field to Palette: Dialogues on Soil and Art in the Anthropocene is an investigation of the cultural meanings, representations, and values of soil in a time of planetary change. The book offers critical reflections on some of the most challenging environmental problems of our time, including land take, groundwater pollution, desertification, and biodiversity loss. At the same time, the book celebrates diverse forms of resilience in the face of such challenges, beginning with its title as a way of honoring locally controlled food production methods championed by “field to plate” movements worldwide. By focusing on concepts of soil functionality, the book weaves together different disciplinary perspectives in a collection of dialogue texts between artists and scientists, interviews by the editors and invited curators, essays and poems by earth scientists and humanities scholars, soil recipes, maps, and DIY experiments.


Center for Land Use Interpretation, Ambrosia Lake Disposal Cell, from Perpetual Architecture: Uranium Disposal Cells of America, 2012


Debra Solomon and Jaromil, Entropical, 2015

Very few of us realize the importance of soil and the deep connection we share with it. Our food system rely on the health of soils. Our dwellings, our modern infrastructures of communication and transports depend on the support of soils. Soil again is the place we open up when we need to extract minerals and other sources of energy and construction material. We need soil to absorb carbon, filter water and ensure the wellbeing of our ecosystems. It’s there, underneath our feet. Yet, we barely acknowledge its existence.

Over time and with the help of globalization, concrete and modern life, we’ve become so alienated from soil that we’ve allowed it to deteriorate. Soil degradation is so severe that, some scientists predict, topsoil will have disappeared by 2070. All of it.

The ambition of the editors and contributors of the book Field to Palette: Dialogues on Soil and Art in the Anthropocene is to help society reconnect with soil. The chapters are either essays that explore some of the cultural articulations of soil or incredibly informative conversations between artists, activists and scientists who share their thoughts about the material properties, cultural histories, environmental functions and existential threats of soil.

Field to Palette is an amazing publication. Its almost 700 pages are packed with photos, surprising information and moving encounters. I wish i had the time to talk about everything i’ve learnt in the book. The unexpectedly sophisticated sensory abilities of nematodes or the method to turn plastic-free baby diapers into planters and nutrients for trees, for example. Since one of the greatest achievements of the book is the way it demonstrates the important role that artists can play in raising discussions with the public and in participating to the solution to the many challenges soil faces today, i’ll dedicate the rest of my review of the book to just a few of the artworks and stories i discovered in Field to Palette.


Franziska & Lois Weinberger, Laubreise at the Austrian Pavilion in Venice, 2009


Agnes Denes, Wheatfield – A Confrontation, 1982

The book is articulated around six functions, six entry points to help us appreciate soil. The first Function of soil is Sustenance. Soil provides us with food, biomass and all forms of nourishment. The intro to the section informs us that 99% of human nourishment comes from 3% of available land. And that, sadly, about a third of that available land is compromised because of chemical pollution, erosion, salinization, etc.

The section starts with the best advocate soil could dream of: Agnes Denes, the artist behind the iconic and spectacularly thought-provoking Wheatfield – A Confrontation. The artist dialogues with the president of the International Union of Soil Sciences, Rattan Lal, about the close connections that could be weaved between conventional agriculture and urban agriculture.


Tattfoo Tan, S.O.S. Mobile Classroom at Farm City Fair, Brooklyn, New York, 2010

Philosopher and curator Sue Spaid writes about 4 artists-farmers whose “artisan soil” practices establish clear links between the health of our soil and the health of our food and of the environment. Their resolution to show their soil as art is an open invitation to cultural institutions to value soil on par with more ‘traditional’ types of museum treasures.

I was particularly moved by artist Maria Michails‘s comment on “energy landscapes” which she sees as a growing tendency to turn good farming lands usually dedicated to growing crops into surfaces that will produce energy through the plantation of plants for biofuel or the installation of solar panel or wind turbine farms.

Parto Teherani-Krônner and Rozanne Swentzell call for more attention to feminist and indigenous perspectives in soil protection debates. They believe that we should rehabilitate the term ‘meal’ because it has a more holistic dimension than ‘food’. A true meal culture has the potential to counter the effects of globalization and regain respect for food traditions, soil and the animals we eat.

The second function of soil is to be a Repository, a source of energy, raw materials, pigments but also poetry.

In that section, Peter Ward offers a guide for collecting and working with earth pigments. I also enjoyed artist Dave Griffiths, science communication lecturer Sam Illingworth and illustrator Matt Girling‘s look at the technocultural archiving of nuclear waste and at the necessity to communicate to far future beings about ancient hazards buried deep below their feet.


Margaret Boozer, Correlation Drawing/ Drawing Correlations, 2012

Margaret Boozer‘s installation Correlation Drawing/ Drawing Correlations features soil samples from all 5 boroughs in New York, extracted over the span of 15 years by Dr. Richard K. Shaw and his team for the New York City Reconnaissance Soil Survey. The work is particularly relevant in urban contexts where most inhabitants might not give any consideration to the soil underneath the concrete.

Soil health and plant nutrition researcher Taru Sandén and artist Terike Haapoja talk about the difference between organic and inorganic carbon and made me want to have a go at the Tea Bag Index, a citizen science method to gather data on decomposition and carbon stabilization.

Function 3 explores soil as an Interface, a site of environmental interaction, filtration and transformation. It’s a dark chapter with toxic infiltration, river bank erosion, climate change-related flooding, industrial runoff, etc. It is also one in which you take the measure of the superhero power of plants that are capable of drawing out toxins from soil, protecting it from the erosive impact of rain and wind and preventing slopes from slipping into waterways.


Mel Chin, blueprint for Revival Field, 1990

Mel Chin, a pioneer in phytoremediation, demonstrated plant potency in several of his works. Talking with curators Patricia Watts and Amy Lipton (the co-founders of ecoartspace), he recounted the story of Revival Field. In the early 1990s, the artist collaborated with research agronomist Rufus Chaney to prove that hyperaccumulator plants can cleanse soil of toxic metals like cadmium and zinc. The work, which confirmed what had so far only been a scientific hypothesis, continues at a contaminated Superfund site, Pig’s Eye Landfill in St. Paul, Minn.

In a discussion between artist Aviva Rahmani and professor of soil science Ray Weil about their respective approaches to restoration work to degraded systems, Weil explained how he used mega daikon radishes to help wean agribusiness farmers from the use of heavy fertilizers.


Sally Mann, Untitled (Body Farm #18), 2000

Environmental scientist Farrah Fatemi and curator Laura Fatemi selected four artists from the exhibition Rooted in Soil to illustrate how old energy can be harnessed into new growth. One of these artists is Sally Mann whose disturbing photos of decomposing corpses in a body farm remind us of our visceral connection to earth.

Function 4 looks at the soil as Home, a biological hotspot, a gene pool, a habitat for bacteria, fungi and all sorts of organisms. That’s where i learnt that more than a quarter of the planet’s known species live in the soil. The life underneath our feet might be invisible but it is dynamic and responsible for almost all lives above the ground.

The chapter shows how fiels as diverse as biohacking, Afrofuturism and postcapitalistic sculptures can reveal the activity and even ‘hidden narratives’ of soil. I have a text in that section. Although ‘text’ is a big word since it’s Amy Franceschini who does all the hard work in the interview i had with her about seeds and genetic biodiversity.


Suzanne Anker, Astroculture (Eternal Return), 2015

Interviewed by Regine Rapp and Christian de Lutz, the cofounders of Art Laboratory Berlin, Suzanne Anker made some fascinating comments on the toxicity in the soil since Industrial Revolution and on extraterrestrial farming.

Wanuri Kahiu, Pumzi Trailer, 2010

Professor of geology and environmental engineering, Peter K. Haff and filmmaker Wanuri Kahiu have an engaging exchange about the importance of using speculative narratives when technology is accelerating but human processes are not.

Function number 5, Heritage, sees soil as an embodiment of cultural memory, identity and spirit. Soil adopts the crucial but difficult to assess function of providing us with aesthetic pleasure, recreational enjoyment, cognitive development and spiritual enlightenment.


Cannupa Hanska Luger, The Weapon is Sharing (This Machine Kills Fascists), 2017

Artist Cannupa Hanska Luger calls for a re-indigenization of Western thought and argues that the best way to protect the soil and in particular its cultural heritage is to share it.


Ruttikorn Vuttikorn and Myriel Milicevic, Stories from the Hills: Tales of the Lowland

Play activist Ruttikorn Vuttikorn, artist and interaction designer Myriel Milicevic and specialist of indigenous studies in Thailand Prasert Trakansuphakon give an enlightening perspective on how indigenous people’s life on the high hills of Northern Thailand can inform the urban ways of communal living of the “Lowlanders”. The best quote in their contribution to the book is by a village leader who turned down an offer from the U.S. to export 25.000 jars per year of their local honey. “Nature is not a manufacturer,” he explained.

Function 6 explores soil as a Stabilizer, a platform that enables the construction of structures, infrastructures and socioeconomic systems. Our buildings, underground and overground transport systems, sewers, communication networks and other modern infrastructures would not exist without the space and stability that soil offers for their construction.


Center for Land Use Interpretation, Uranium disposal cells in Mexican Hat, Utah, from Perpetual Architecture: Uranium Disposal Cells of America, 2012

The research and education organization Center for Land Use Interpretation (CLUI) talk about Perpetual Architecture: Uranium Disposal Cells of America, a 2012 exhibition that explored the extent of uranium disposal cells in the US and the kind of unintended “land art” objects the infrastructures left in the landscape.


Lara Almarcegui, The Rubble Mountain, Sint-Truiden, 2005

Lara Almarcegui works with anthropogenic soil substrates, rubble, stones, sand, landfill soil and other waste construction materials to make us think of the true -underground- origin of a building.

Ellie Irons in collaboration with professor of environmental biology Jean Louis Morel speculate on a Soil Assembly and Dissemination Authority (SADA), an hypothetical and future city agency responsible for research, production, distribution and outreach related to an essential (and no longer naturally available) resource: soil.

Related stories: Ecovention Europe: Art to Transform Ecologies, 1957-2017 (part 1) and (part 2), The scars left by electronic culture on indigenous lands, Eulogy for the weeds. An interview with Ellie Irons, Interview with Cecilia Jonsson, the artist who extracts iron from invasive weeds, Dust Blooms. Can we put a price on the services that urban flowers provide?, Experiments in sound, soil and microbial fuel cells, No Man’s Land. Natural Spaces, Testing Grounds, Perpetual Uncertainty. Inhabiting the atomic age, HYBRID MATTERs: The urks lurking beneath our feet, The Seed Journey to preserve plant genetic diversity. An interview with Amy Franceschini, etc. I didn’t realize i had written so many articles related to soil.

How to get 'social selling' right: B2B CMO Spotlight


Not too many people, let alone future CMOs, get to open for Bon Jovi. But Dux Raymond Sy, the current CMO of AvePoint, a software company, did just that at the Microsoft SharePoint’s annual user conference back in 2012. At the time, Sy was known for his ability to explain the technology to non-techies. He also bore a passing resemblance to Korean pop star Psy, whose Gangham Style music video had just become the first to achieve a billion views globally.

Rapping and dancing to a modified version of Psy’s hit, Sy literally established himself as SharePoint rock star, joining AvePoint in 2013, becoming CTO in 2014 and CMO in 2017. It’s an unusual path but he’s an unusual individual, who boldly goes where others fear to tread. His global team is encouraged to experiment like filming Sy at restaurants in a video series called #ChewNChat or another called “Dux Quacks,” the software equivalent of “Comedians in Cars Getting Coffee.” It’s more than fun and games as AvePoint continues to enjoy strong growth, thanks in part to Sy’s highly personable approach.

What is your proudest accomplishment so far?

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Watch the newest commercials on TV from Mtn Dew, Buffalo Wild Wings, Straight Talk Wireless and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Straight Talk Wireless promotes its $45-per-month unlimited talk/text/data plan. NBA stars including Klay Thompson and Damian Lillard help ring in the Chinese New Year (which falls on Feb. 5 this year). And a gamer in a Mtn Dew (aka Mountain Dew) spot says the brand’s new Game Fuel “tastes like berry-flavored win sauce.”

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Hammer-Shaped Currency Holders – The 'Hammer Bank' is Designed with Familiarism in Mind (GALLERY)

(TrendHunter.com) The ‘Hammer Bank’ has been designed as a solution for keeping currency stored for a rainy day, but also pays attention to the future when it will need to be cracked open to fund ones…

Algorithm-Designed Seating Solutions – The Generico Chair Cuts Down on the Need for Structural Heft (GALLERY)

(TrendHunter.com) The Generico Chair is a sculptural seating solution that looks like more of a work of art than a place to sit, but has been expertly designed with the help of technology to make it perfectly suited…

What Investors Really Want from Ad Tech

Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is…

“Garota da água” que se destacou no Globo de Ouro está processando a Fiji Water

Mais um capítulo da história que foi o verdadeiro destaque do Globo de Ouro desse ano (até porque, a premiação…): a campanha improvisada da Fiji Water que promoveu a água através de uma série de photobombing de uma modelo nas fotos dos famosos que passaram pelo tapete vermelho da premiação. No plot twist de agora, …

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