For the second time this month, Amazon has elected a woman of color to its board of directors. This time it’s former PepsiCo CEO Indra Nooyi. She joins Starbucks COO and group president Rosalind Brewer, who was elected at the beginning of February. According to a regulatory filing, Nooyi was also appointed to the board’s…
Print
Special Olympics
No matter who plays in them, the measures of the courts have always remained the same.
The time, commitment and effort that our athletes deliver each day in them is also the same.
Each point, goal or race in this courts is worth the same than the ones from any other athletes.
By using the same measures and rules the inclusion is already forming a part of the game.
Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Executive Creative Director:Luís “madruga” Enríquez
Creative Directors:Rodrigo Casas, Rodolfo López
Art Director:Victor Meza, Rodolfo López
Copywriter:: Rodrigo Casas
Account Director:Maria Valentina Herrera
Print
Mitsubishi
Enjoy life. Stop time.
Advertising Agency:Promoplan, Santiago, Chile
Dgc:Alvaro Camilla
Creative Director:Felipe Gaete
Copywriter:Felipe Gaete
Art Director:Sambuka Henríquez
Illustrator:Lobo Studio, Luchin
Print
Executiva Fm
Advertising Agency:Box Comunicação, Goiânia, Brazil
Creative Director:Wesley Silva, Bruno Lopes
Art Director:Thiago Souza
Copywriter:Valdeir Castro
Illustrator:Thiago Souza
Additional Credits:Fernando de Paula
Print
Foundation Tier im Recht
No animal takes pleasure in suffering.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Director:Markus Ruf, Danielle Lanz
Art Director:Isabelle Hauser
Cgi:Carioca Studio
Film
Activision
The well-known, MTV VMA-award winning visual effects team at Timber has joined forces with the Call of Duty: Black Ops 4 franchise in a campaign for the much-anticipated release of “Operation Grand Heist.” Through a hilarious series of unfortunate events, “The Replacer” — played by Peter Stormare – attempts to replace the roles of prominent individuals in politics and pop culture while giving them the chance to play the infamous game. Driven by the notion that everyone deserves their personal gaming time, the stylistic spot takes viewers on a whirlwind adventure through the Oval Office, New Jersey highways, televised awards stages, farmlands, E.U. Summits and more. Timber’s VFX flair is observed throughout with amplified sequences highlighting famed Twitch streamer, Dr. DisRespect, and dramatized visuals that perfectly accent the comedic beats.
Advertising Agency:72 and Sunny, USA
President:Rob Kostich
Vp:Matt Small
Global Consumer Marketing:Matt Small
Director:David Blaser, Jason Woliner
Consumer Marketing:David Blaser, Jared Castle
Manager:Jared Castle
Director Of Brand Development:Jay Puryear
Treyarch:Jay Puryear
Partner:Jason Norcross
Ecd:Jason Norcross
Senior Writer:Bo MacDonald
Senior Designer:Marcus Yuen
Director Of Production:Kate Morrison
Executive Film Producer:Carlin Wilson-Webb
Junior Producer:Brooke Casler
Group Brand Director:Simon Hall
Senior Brand Manager:Michelle Casale
PAL Director:Kallie Halbach
Senior PAL Manager:Beau Thomason
PAL Coordinator:Kelsey Buehler
Production:Caviar
Executive Producer:Michael Sagol, Jasper Thomlinson, Kim Dellara, Sabrina Elizondo?, Damian Stevens, Crissy Desimone
Head Of Production:Casey Wooden
Producer:Tova Dann
Production Manager:Christine Miller
Telecine:Ricky Gausis, Mpc
Postproduction Company:Timber
Creative Directors:Jonah Hall & Kevin Lau
Partners:Jonah Hall & Kevin Lau
Senior Producer:Seth Gantman, Alexa Atkin
Flame Artists:Brian Shneider, Miles Kinghorn
Flame Assist:Brandon Harden
Nuke:Michael Loney, Eva Flodstrom
AE:Jon Lorenz
2D Animation:Jon Lorenz
Editorial Company:Arcade
Editor:Jeff Ferruzzo
Assistant Editors:Paulo Miramontes, Matt Laroche
Managing Partner:Damian Stevens
Media, Promo
Creative Planning
The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group. From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.
Advertising Agency:The Richards Group, USA
CD:Shane Altman, Mike Bales
AD:Shane Altman
CW:Mike Bales
Producer:JR Dixon, Kendall Kendall
Production Company:Mjz
Directors:The Perlorian Brothers
Post:Lucky Post
Editor:Logan Hefflefinger
Ep:Jessica Berry
Color:Neil Anderson
Online:Dan Margules
Audio:Scottie Richardson
Graphics:Seth Olson
Assistant Editor:Jake Odgers
Film
Coca-Cola
Advertising Agency:Wieden+Kennedy, Portland, USA
Executive Creative Directors:Eric Baldwin, Jason Bagley
Creative Directors:Erik Fahrenkopf, Patty Orlando
Copywriters:Pepe Hernandez, Eric Fensler
Art Directors:Lloyd Winter, James Moslander
Broadcast Producer:Amy Berriochoa
Executive Producer:Heather Hanrahan, Suzanne Hargrove, Peter Sherlock
Group Brand Director:David Hughes
Brand Executive:Beth Lussenhop
Studio Designer:Luke Wilhelmi, Luke Wilhelmi, W+K Studios
Production:Prettybird
Director:Tom Noakes
Line Producer:Julie Sawyer, Craig Siney
DoP:James L. Brown
Service Company:Farm Films
Editorial:Joint Editorial
Editors:Tommy Harden, Steve Sprinkel
Assistant Editors:Kristy Faris, Ian DeVore
Post Producer:Kathleen Russell
Post Executive Producer:Leslie Carthy
Color:Framestore
Colorist:Simon Bourne
Senior Color Producer:Chris Anthony
Vfx:Kevin
Ecd:Tim Davies
Partner:Tim Davies, Sue Troyan, Peter Gannon
Head of CG:Mike Dalzell
Senior EP:Sue Troyan
Vfx Producer:Jami Schakel
VFX Coordinator:Eoin Sherry
2d:Robert Murdock, Steve Gibbons, Anthony Petitti
3d:Carl Harders, Matt Longwell, Greg Mawicke, Dennys Herman, Tom Allen, Jarrod Avalos, Igor Stefanovic
Music:We Are Walker
Music Supervisor:Stephanie Pigott
Creative Director:Peter Gannon
Audio Mixer + Sound Designer:Noah Woodburn
Audio Assistant:Natalie Huizenga
Print
Cyprus Airways
Every smile has its moment!
Advertising Agency:Ogilvy, Cyprus
Head Of Creative:George Spiliopoulos
Creative Director:Elias Moustakeas
Illustrator:Charis Tsevis
Print
Oral-B
Make it Oral
Happy Valentine’s Day
Advertising Agency:Noah’s Ark, Nigeria
CCO:Lanre Adisa
Ecd:Abolaji Alausa
CD:Maurice Chike Ugwonoh
Dcd:Solomon Onyema-Eki Osafilee, Olajide Myk Gbolade
Copywriters:Kemi Falodun, Babanifesi Baruxh Apata, Jesujoba Popoola, Ajayeoba Mayokun
AD:Adeyemo Maya, Gabriel Olu’seun Olonisakin, Bukola Elegbede
Photography:Yekeen Ibrahim
Film
Stitch Fix
Stitch Fix launched its first brand campaign this February, tying into award season’s major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the ‘red carpet treatment.’ Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small.
Advertising Agency:The Many, Los Angeles, USA
Partner:Damien Eley, Mal Ward
Executive Creative Director:Damien Eley
Associate Creative Director:Celine Faledam, Rachel Guest
Art Director:Michelle Sieg
Copywriter:Rose Chirillo
Brand Director:Laura Hoffman
Senior Producer:Morgan Menco
Producer:Kim Vorse, Sam Mcgarry
Project Management Director:Iman Forde
Senior Project Manager:Kristin Puopolo
Project Manager:Nicole King
Junior Project Manager:Melissa Naimi
Production Company:Arts & Sciences
Director:Sean Meehan
Managing Partner:Marc Marrie
Ep:Marc Marrie
Executive Producer:John Benson
Managing Director:Mal Ward
Head Of Production:Christa Skotland
Editorial:Exile Edit
Editors:Matt Murphy, Rex Lowry
Outdoor, Print
Mothercare
Advertising Agency:Mcgarrybowen, London, United Kingdom
Head Of Design:Andy Breese
Executive Creative Director:Angus Macadam
Creative Director:Simon Lotze, Miguel Nunes
Copywriter:Elliott Tiney, Sarah Watson
Art Director:Anders Wendel, Laura McGovern
Agency Producer:Elaine Coyle, Roz Prentice, Andy Carr
Account Director:Rachael Ford, Kate Scrutton
Strategist:Ali Wynter
Photographer:Sophie Mayanne
Designer:Luke Ridgway, Simon O’brien
Strategy Director:Chris Turner
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
WW — formerly known as Weight Watchers — predicted a weak 2019, with fewer new members joining this year compared to last. The forecast sent the company’s share price plummeting nearly 31 percent in after-hours trading. What happened? As Ad Age’s Jessica Wohl reports, the company put some of the blame on its winter ad push — its first global campaign since it rebranded to focus on wellness over dieting. The campaign, which de-emphasized weight loss and prioritized overall well-being, didn’t recruit as many signups as expected, President and CEO Mindy Grossman said.
(TrendHunter.com) Ice cream shop Milk Train realizes the importance of a design-forward and photo-friendly interior when it comes to attracting consumers. As a result, the business’ first permanent physical…
WW will lean more heavily on Oprah Winfrey in upcoming ads after the wellness marketer formerly known as Weight Watchers started the year off on a weak note and predicted revenue and profit will fall this year.
The company’s winter campaign “did not recruit as expected,” President and CEO Mindy Grossman said in a statement.
“We quickly moved to course correct, including introducing new creative with a stronger call-to-action and further optimizing our media mix,” Grossman said.
Film
Activision
The well-known, MTV VMA-award winning visual effects team at Timber has joined forces with the Call of Duty: Black Ops 4 franchise in a campaign for the much-anticipated release of “Operation Grand Heist.” Through a hilarious series of unfortunate events, “The Replacer” — played by Peter Stormare – attempts to replace the roles of prominent individuals in politics and pop culture while giving them the chance to play the infamous game. Driven by the notion that everyone deserves their personal gaming time, the stylistic spot takes viewers on a whirlwind adventure through the Oval Office, New Jersey highways, televised awards stages, farmlands, E.U. Summits and more. Timber’s VFX flair is observed throughout with amplified sequences highlighting famed Twitch streamer, Dr. DisRespect, and dramatized visuals that perfectly accent the comedic beats.
Advertising Agency:72 and Sunny, USA
President:Rob Kostich
Vp:Matt Small
Global Consumer Marketing:Matt Small
Director:David Blaser, Jason Woliner
Consumer Marketing:David Blaser, Jared Castle
Manager:Jared Castle
Director Of Brand Development:Jay Puryear
Treyarch:Jay Puryear
Partner:Jason Norcross
Ecd:Jason Norcross
Senior Writer:Bo MacDonald
Senior Designer:Marcus Yuen
Director Of Production:Kate Morrison
Executive Film Producer:Carlin Wilson-Webb
Junior Producer:Brooke Casler
Group Brand Director:Simon Hall
Senior Brand Manager:Michelle Casale
PAL Director:Kallie Halbach
Senior PAL Manager:Beau Thomason
PAL Coordinator:Kelsey Buehler
Production:Caviar
Executive Producer:Michael Sagol, Jasper Thomlinson, Kim Dellara, Sabrina Elizondo?, Damian Stevens, Crissy Desimone
Head Of Production:Casey Wooden
Producer:Tova Dann
Production Manager:Christine Miller
Telecine:Ricky Gausis, Mpc
Postproduction Company:Timber
Creative Directors:Jonah Hall & Kevin Lau
Partners:Jonah Hall & Kevin Lau
Senior Producer:Seth Gantman, Alexa Atkin
Flame Artists:Brian Shneider, Miles Kinghorn
Flame Assist:Brandon Harden
Nuke:Michael Loney, Eva Flodstrom
AE:Jon Lorenz
2D Animation:Jon Lorenz
Editorial Company:Arcade
Editor:Jeff Ferruzzo
Assistant Editors:Paulo Miramontes, Matt Laroche
Managing Partner:Damian Stevens
Media, Promo
Creative Planning
The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group. From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.
Advertising Agency:The Richards Group, USA
CD:Shane Altman, Mike Bales
AD:Shane Altman
CW:Mike Bales
Producer:JR Dixon, Kendall Kendall
Production Company:Mjz
Directors:The Perlorian Brothers
Post:Lucky Post
Editor:Logan Hefflefinger
Ep:Jessica Berry
Color:Neil Anderson
Online:Dan Margules
Audio:Scottie Richardson
Graphics:Seth Olson
Assistant Editor:Jake Odgers
Film
Coca-Cola
Advertising Agency:Wieden+Kennedy, Portland, USA
Executive Creative Directors:Eric Baldwin, Jason Bagley
Creative Directors:Erik Fahrenkopf, Patty Orlando
Copywriters:Pepe Hernandez, Eric Fensler
Art Directors:Lloyd Winter, James Moslander
Broadcast Producer:Amy Berriochoa
Executive Producer:Heather Hanrahan, Suzanne Hargrove, Peter Sherlock
Group Brand Director:David Hughes
Brand Executive:Beth Lussenhop
Studio Designer:Luke Wilhelmi, Luke Wilhelmi, W+K Studios
Production:Prettybird
Director:Tom Noakes
Line Producer:Julie Sawyer, Craig Siney
DoP:James L. Brown
Service Company:Farm Films
Editorial:Joint Editorial
Editors:Tommy Harden, Steve Sprinkel
Assistant Editors:Kristy Faris, Ian DeVore
Post Producer:Kathleen Russell
Post Executive Producer:Leslie Carthy
Color:Framestore
Colorist:Simon Bourne
Senior Color Producer:Chris Anthony
Vfx:Kevin
Ecd:Tim Davies
Partner:Tim Davies, Sue Troyan, Peter Gannon
Head of CG:Mike Dalzell
Senior EP:Sue Troyan
Vfx Producer:Jami Schakel
VFX Coordinator:Eoin Sherry
2d:Robert Murdock, Steve Gibbons, Anthony Petitti
3d:Carl Harders, Matt Longwell, Greg Mawicke, Dennys Herman, Tom Allen, Jarrod Avalos, Igor Stefanovic
Music:We Are Walker
Music Supervisor:Stephanie Pigott
Creative Director:Peter Gannon
Audio Mixer + Sound Designer:Noah Woodburn
Audio Assistant:Natalie Huizenga
Print
Cyprus Airways
Every smile has its moment!
Advertising Agency:Ogilvy, Cyprus
Head Of Creative:George Spiliopoulos
Creative Director:Elias Moustakeas
Illustrator:Charis Tsevis
Print
Oral-B
Make it Oral
Happy Valentine’s Day
Advertising Agency:Noah’s Ark, Nigeria
CCO:Lanre Adisa
Ecd:Abolaji Alausa
CD:Maurice Chike Ugwonoh
Dcd:Solomon Onyema-Eki Osafilee, Olajide Myk Gbolade
Copywriters:Kemi Falodun, Babanifesi Baruxh Apata, Jesujoba Popoola, Ajayeoba Mayokun
AD:Adeyemo Maya, Gabriel Olu’seun Olonisakin, Bukola Elegbede
Photography:Yekeen Ibrahim
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
