Eesti Ekspress: We Help You See The Truth, 3

Eesti Ekspress Print Ad - We Help You See The Truth, 3

Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.

It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.

Av?ar Maden Suyu: Nearly There

Av?ar Maden Suyu Print Ad - Nearly There

We think that Av?ar’s bottles are so round-shaped that nearly can be found in the nature. So we think that we can “blend” the taste and the shape.

FindMyAdventure: Arz e Pakistan (land of Pakistan)

The purpose of the project was to promote both local and international tourism in the Northern regions of Pakistan, to make people aware of the environmental treasures so that it can be preserved, and bring about the positive and cultural image of Pakistan that is often neglected by the mainstream media.

Video of Arz e Pakistan (Land of Pakistan)

DrinkWise: The Internet Remembers

The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life.

The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience.

Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story – much like those that feature in art galleries across the globe.

The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.

Video of The Internet Remembers – launch film

Video of DrinkWise Art Profile – Anna’s Xmas Party Projectile

Old Rhymes with Cold, Rolled and Spoiled

There are not many people over 50 left standing in the agency business. It’s a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those […]

The post Old Rhymes with Cold, Rolled and Spoiled appeared first on Adpulp.

Books News: Does It Pay to Be a Writer?

A new study found that most authors’ incomes are below the poverty line.

Inteligência artificial já consegue detectar Alzheimer até seis anos antes do diagnóstico

Um novo estudo realizado por pesquisadores da Universidade da Califórnia mostra que inteligência artificial pode acelerar o diagnóstico de Alzheimer, ajudando assim no tratamento precoce da doença. A pesquisa, publicada na Radiology, usou um tipo de mapeamento cerebral com um algoritmo de aprendizado de máquina, que aprendeu a diagnosticar o estágio inicial da doença de …

O post Inteligência artificial já consegue detectar Alzheimer até seis anos antes do diagnóstico apareceu primeiro em B9.

Passar mais tempo em frente à tela não afeta tanto assim o bem estar da criança, afirma estudo

Já faz alguns bons anos que nos acostumamos com a noção de que a exposição dos nossos olhos à multiplicidade de telas à nossa volta pode causar alguns bons danos físicos aos nossos globos oculares. Mantendo-se o hábito de passar mais da metade do dia no combo celular, computador e TV como grande parte da …

O post Passar mais tempo em frente à tela não afeta tanto assim o bem estar da criança, afirma estudo apareceu primeiro em B9.

Tattoo. Art on the skin

A rite of passage, a sign of transgression, a symbol of youth and rebellion or simply an expressive language for contemporary artists.


Manu Brabo, A member of Mara Salvatrucha is seen after this arrest during an anti gang raid in Soyapango, a few km from San Salvador, El Salvador, May 2015


Ceremonial mask, Dayak, Borneo XIXth century. Courtesy MuCiv, Roma

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin, a show that opened a few weeks ago at the MAO, the Museum of Oriental Art in Turin, explores the cultural, social and artistic dimensions of tattoos.

The exhibition is a joy to visit. Not only does it present artifacts and information related to tattoos in Japan, Pacific Ocean and in the South East of Asia throughout history but it also makes them enter into a dialogue with bikers, Russian and Italian criminals, skinheads, Hollywood movies and Delvoye’s tattooed pigs.

I’ve blogged about tattoo in culture numerous times already so i’ll just take the lazy road and leave you with lots of links and images and very few texts:


Olive Ann Oatman, September 7, 1837

Olive Oatman was probably the first occidental woman who was exhibited in public for her tattoos. Her parents were killed in 1851, when she was fourteen, by a Native American tribe who later sold her and her sister to the Mohave people. The Mohave people tattooed both of the girls to welcome them and help them integrate better in their society. After several years with the Mohave, she returned to white society.


Ross Sinclair, The Real Life Portraits, Duff House #5, 2000

Ross Sinclair initiated his Real Life project in 1994 when he had the words ‘Real Life’ tattooed across his back. Since then it has grown into a 20-plus year performance project, taking form in a wide range of exhibitions, mediums and publication contexts.


Mary Coble, Untitled (Blood Script Portfolio), 2008

Mary Coble had 80 insulting words tattooed without ink in front of a live audience over the course of two days. Blood impressions on paper were made of each word to generate a set of unique paintings.


Dr Lakra, Untitled (Pin Up Girl), 2011


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau

Sorry for the poor quality of the photo below. I took it with my phone while visiting the show. I couldn’t find a better quality of image online but still wanted to mention the work of Nico Mingozzi. I love what he does.


Nico Mingozzi, Senza titolo, 2015


Santiago Sierra, 250 cm Line Tattooed on Paid People, 1999


Letizia Battaglia, A member of the Mafia with a Christ tattoo, murdered by his colleagues, Palermo, 1982


Sergei Vasiliev, from his series of photographs of Russian Criminal Tattoos, shot between 1989 and 1993 in prisons and reform settlements across Chelyabinsk, Nizhny Tagil, Perm and St. Petersburg


Anonymous, Carlo Pandini, early XXth century, The Museum of Criminal Anthropology “Cesare Lombroso” in Turin

Italian criminologist Cesare Lombroso believed that criminals could be distinguished from noncriminals by physical anomalies. The “born criminal” could be anatomically identified by such features as a sloping forehead, asymmetry of the face, prognathism, bloodshot eyes, excessive length of arms and other “physical stigmata.” Moreover, for Lombroso, criminal appearance was not just inherited, it could also be judged through superficial features like body tattoos. Several objects and drawings from the archives of the Museum of Criminal Anthropology “Cesare Lombroso” in Turin illustrated the kind of links his theory made between tattoos and criminality.


Anonymous, Ciro Bonacoro, Giovanni Marigo, Angelo Quaglini, Giuseppe Avondo, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Anonymous, Giovanni Mullè, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Plinio Martelli, Souvenir D’Afrique, 1974-2001. Courtesy Collezione Castello di Rivara Museo d’Arte contemporanea

Plinio Martelli added colours to images he found in judicial archives. The photos show people who had mythical creatures, scenes of violence, or esoteric, erotic or religious symbols tattooed on their skin.


Filip Leu, Back with tattooed carp, 2003. Courtesy Filip Leu


Tattoo by Horiyoshi III Sensei. Horiyoshi III Sensei – Horiyoshi III Souryou – Kazuyoshi Nakano. Son and only apprentice of Horiyoshi III Sensei, Singapore, June 2018 © Zozios


Andrew Shaylor, Blaine te Rito, Maori woodcarver, New Zealand, circa 2008


Chief Paul Paoura Tuhaere of the Orekie (Maori, New Zealand), second half of the XIXth century


Valie Export, Tattoo II, 1972


Rod Steiger in a scene from the movie The Illustrated Man, 1969


Felice Beato, Japanese Porter, late 1800s


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin was curated by Alessandra Castellani. The exhibition remains open at the MAO, the Museo d’Arte Orientale in Turin until 3 March 2019.

Previously: Book review – Japanese Tattoos: History * Culture * Design, Tattooists, tattooed, Russian Criminal Tattoo portraits, Dr Lakra at Kurimanzutto in Mexico City, etc.

Source

Some ad agencies could feel the pinch as shutdown drags on


Not all ad agencies are getting a fresh start to 2019. Some shops that count the federal government as a client could soon feel the financial strain of the shutdown, which is now nearing two weeks in length. Delayed payments, disrupted campaigns and the postponement of agency appointments are all potential outcomes should the shutdown continue, according to experts.

The U.S. government, which is number 46 on the list of leading national advertisers compiled by Ad Age’s Datacenter, spent $949.3 million on total advertising in 2016, up 3.5 percent from 2015. More than half, or $500.5 million, of that budget was spent on measured media, Datacenter found. The government’s largest advertised brands include the Army, Health & Human Services, U.S. Postal Service, Air Force and Navy.

“Shutdowns are bad for business no matter what business you’re in,” says Sam Berger, a senior advisor at the Center for American Progress, a think tank. He notes that in addition to delays in payments, the shutdown also creates “an inability to talk to the contracting agency about services to be provided and for those folks looking to get new work, no decisions can be made or contracts awarded until the shutdown is over.”

Continue reading at AdAge.com

Tattoo. Art on the skin

A rite of passage, a sign of transgression, a symbol of youth and rebellion or simply an expressive language for contemporary artists.


Manu Brabo, A member of Mara Salvatrucha is seen after this arrest during an anti gang raid in Soyapango, a few km from San Salvador, El Salvador, May 2015


Ceremonial mask, Dayak, Borneo XIXth century. Courtesy MuCiv, Roma

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin, a show that opened a few weeks ago at the MAO, the Museum of Oriental Art in Turin, explores the cultural, social and artistic dimensions of tattoos.

The exhibition is a joy to visit. Not only does it present artifacts and information related to tattoos in Japan, Pacific Ocean and in the South East of Asia throughout history but it also makes them enter into a dialogue with bikers, Russian and Italian criminals, skinheads, Hollywood movies and Delvoye’s tattooed pigs.

I’ve blogged about tattoo in culture numerous times already so i’ll just take the lazy road and leave you with lots of links and images and very few texts:


Olive Ann Oatman, September 7, 1837

Olive Oatman was probably the first occidental woman who was exhibited in public for her tattoos. Her parents were killed in 1851, when she was fourteen, by a Native American tribe who later sold her and her sister to the Mohave people. The Mohave people tattooed both of the girls to welcome them and help them integrate better in their society. After several years with the Mohave, she returned to white society.


Ross Sinclair, The Real Life Portraits, Duff House #5, 2000

Ross Sinclair initiated his Real Life project in 1994 when he had the words ‘Real Life’ tattooed across his back. Since then it has grown into a 20-plus year performance project, taking form in a wide range of exhibitions, mediums and publication contexts.


Mary Coble, Untitled (Blood Script Portfolio), 2008

Mary Coble had 80 insulting words tattooed without ink in front of a live audience over the course of two days. Blood impressions on paper were made of each word to generate a set of unique paintings.


Dr Lakra, Untitled (Pin Up Girl), 2011


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau

Sorry for the poor quality of the photo below. I took it with my phone while visiting the show. I couldn’t find a better quality of image online but still wanted to mention the work of Nico Mingozzi. I love what he does.


Nico Mingozzi, Senza titolo, 2015


Santiago Sierra, 250 cm Line Tattooed on Paid People, 1999


Letizia Battaglia, A member of the Mafia with a Christ tattoo, murdered by his colleagues, Palermo, 1982


Sergei Vasiliev, from his series of photographs of Russian Criminal Tattoos, shot between 1989 and 1993 in prisons and reform settlements across Chelyabinsk, Nizhny Tagil, Perm and St. Petersburg


Anonymous, Carlo Pandini, early XXth century, The Museum of Criminal Anthropology “Cesare Lombroso” in Turin

Italian criminologist Cesare Lombroso believed that criminals could be distinguished from noncriminals by physical anomalies. The “born criminal” could be anatomically identified by such features as a sloping forehead, asymmetry of the face, prognathism, bloodshot eyes, excessive length of arms and other “physical stigmata.” Moreover, for Lombroso, criminal appearance was not just inherited, it could also be judged through superficial features like body tattoos. Several objects and drawings from the archives of the Museum of Criminal Anthropology “Cesare Lombroso” in Turin illustrated the kind of links his theory made between tattoos and criminality.


Anonymous, Ciro Bonacoro, Giovanni Marigo, Angelo Quaglini, Giuseppe Avondo, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Anonymous, Giovanni Mullè, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Plinio Martelli, Souvenir D’Afrique, 1974-2001. Courtesy Collezione Castello di Rivara Museo d’Arte contemporanea

Plinio Martelli added colours to images he found in judicial archives. The photos show people who had mythical creatures, scenes of violence, or esoteric, erotic or religious symbols tattooed on their skin.


Filip Leu, Back with tattooed carp, 2003. Courtesy Filip Leu


Tattoo by Horiyoshi III Sensei. Horiyoshi III Sensei – Horiyoshi III Souryou – Kazuyoshi Nakano. Son and only apprentice of Horiyoshi III Sensei, Singapore, June 2018 © Zozios


Andrew Shaylor, Blaine te Rito, Maori woodcarver, New Zealand, circa 2008


Chief Paul Paoura Tuhaere of the Orekie (Maori, New Zealand), second half of the XIXth century


Valie Export, Tattoo II, 1972


Rod Steiger in a scene from the movie The Illustrated Man, 1969


Felice Beato, Japanese Porter, late 1800s


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin was curated by Alessandra Castellani. The exhibition remains open at the MAO, the Museo d’Arte Orientale in Turin until 3 March 2019.

Previously: Book review – Japanese Tattoos: History * Culture * Design, Tattooists, tattooed, Russian Criminal Tattoo portraits, Dr Lakra at Kurimanzutto in Mexico City, etc.

Some ad agencies could feel the pinch as shutdown drags on


Not all ad agencies are getting a fresh start to 2019. Some shops that count the federal government as a client could soon feel the financial strain of the shutdown, which is now nearing two weeks in length. Delayed payments, disrupted campaigns and the postponement of agency appointments are all potential outcomes should the shutdown continue, according to experts.

The U.S. government, which is number 46 on the list of leading national advertisers compiled by Ad Age’s Datacenter, spent $949.3 million on total advertising in 2016, up 3.5 percent from 2015. More than half, or $500.5 million, of that budget was spent on measured media, Datacenter found. The government’s largest advertised brands include the Army, Health & Human Services, U.S. Postal Service, Air Force and Navy.

“Shutdowns are bad for business no matter what business you’re in,” says Sam Berger, a senior advisor at the Center for American Progress, a think tank. He notes that in addition to delays in payments, the shutdown also creates “an inability to talk to the contracting agency about services to be provided and for those folks looking to get new work, no decisions can be made or contracts awarded until the shutdown is over.”

Continue reading at AdAge.com

Agency Brief: 10 resolutions for 2019


It’s the fourth day of the new year. New York’s salad joints have transformed into hellholes overcrowded with resolution-abiding Manhattanites. Gym-goers are fighting over stationary bikes.

But resolutions aren’t just about physical fitness. I talked to agency folks and came away with 10 ways they plan to be a little bit better this year, and not in the calorie-counting way.

Here’s what they said:

Continue reading at AdAge.com

Mini Modular Electric Vehicles – The 'SmarTuk' Helps Street Vendors Set Up Shop Anywhere (GALLERY)

(TrendHunter.com) Tuk-tuks are a common sight in the streets of Cambodia, but the conceptual ‘SmarTuk’ vehicle aims to change up what the can do for local street vendors.

The vehicle sports a modular…

Space-Saving Desktop Monitors – The Samsung Space Monitor Connects onto the Edge of Your Desk

(TrendHunter.com) Technology on workstations is essential but can often get in the way of other tasks and hog the usable space available, so the Samsung Space Monitor has been created to help change this.

Set to…

Agency Brief: 10 resolutions for 2019


It’s the fourth day of the new year. New York’s salad joints have transformed into hellholes overcrowded with resolution-abiding Manhattanites. Gym-goers are fighting over stationary bikes.

But resolutions aren’t just about physical fitness. I talked to agency folks and came away with 10 ways they plan to be a little bit better this year, and not in the calorie-counting way.

Here’s what they said:

Continue reading at AdAge.com

Tattoo. Art on the skin

A rite of passage, a sign of transgression, a symbol of youth and rebellion or simply an expressive language for contemporary artists.


Manu Brabo, A member of Mara Salvatrucha is seen after this arrest during an anti gang raid in Soyapango, a few km from San Salvador, El Salvador, May 2015


Ceremonial mask, Dayak, Borneo XIXth century. Courtesy MuCiv, Roma

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin, a show that opened a few weeks ago at the MAO, the Museum of Oriental Art in Turin, explores the cultural, social and artistic dimensions of tattoos.

The exhibition is a joy to visit. Not only does it present artifacts and information related to tattoos in Japan, Pacific Ocean and in the South East of Asia throughout history but it also makes them enter into a dialogue with bikers, Russian and Italian criminals, skinheads, Hollywood movies and Delvoye’s tattooed pigs.

I’ve blogged about tattoo in culture numerous times already so i’ll just take the lazy road and leave you with lots of links and images and very few texts:


Olive Ann Oatman, September 7, 1837

Olive Oatman was probably the first occidental woman who was exhibited in public for her tattoos. Her parents were killed in 1851, when she was fourteen, by a Native American tribe who later sold her and her sister to the Mohave people. The Mohave people tattooed both of the girls to welcome them and help them integrate better in their society. After several years with the Mohave, she returned to white society.


Ross Sinclair, The Real Life Portraits, Duff House #5, 2000

Ross Sinclair initiated his Real Life project in 1994 when he had the words ‘Real Life’ tattooed across his back. Since then it has grown into a 20-plus year performance project, taking form in a wide range of exhibitions, mediums and publication contexts.


Mary Coble, Untitled (Blood Script Portfolio), 2008

Mary Coble had 80 insulting words tattooed without ink in front of a live audience over the course of two days. Blood impressions on paper were made of each word to generate a set of unique paintings.


Dr Lakra, Untitled (Pin Up Girl), 2011


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau


Robert Doisneau, Concours du plus beau tatouage, quartier Mouffetard, octobre 1950 © Atelier Doisneau

Sorry for the poor quality of the photo below. I took it with my phone while visiting the show. I couldn’t find a better quality of image online but still wanted to mention the work of Nico Mingozzi. I love what he does.


Nico Mingozzi, Senza titolo, 2015


Santiago Sierra, 250 cm Line Tattooed on Paid People, 1999


Letizia Battaglia, A member of the Mafia with a Christ tattoo, murdered by his colleagues, Palermo, 1982


Sergei Vasiliev, from his series of photographs of Russian Criminal Tattoos, shot between 1989 and 1993 in prisons and reform settlements across Chelyabinsk, Nizhny Tagil, Perm and St. Petersburg


Anonymous, Carlo Pandini, early XXth century, The Museum of Criminal Anthropology “Cesare Lombroso” in Turin

Italian criminologist Cesare Lombroso believed that criminals could be distinguished from noncriminals by physical anomalies. The “born criminal” could be anatomically identified by such features as a sloping forehead, asymmetry of the face, prognathism, bloodshot eyes, excessive length of arms and other “physical stigmata.” Moreover, for Lombroso, criminal appearance was not just inherited, it could also be judged through superficial features like body tattoos. Several objects and drawings from the archives of the Museum of Criminal Anthropology “Cesare Lombroso” in Turin illustrated the kind of links his theory made between tattoos and criminality.


Anonymous, Ciro Bonacoro, Giovanni Marigo, Angelo Quaglini, Giuseppe Avondo, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Anonymous, Giovanni Mullè, second half of the 19th century. The Museum of Criminal Anthropology “Cesare Lombroso” in Turin


Plinio Martelli, Souvenir D’Afrique, 1974-2001. Courtesy Collezione Castello di Rivara Museo d’Arte contemporanea

Plinio Martelli added colours to images he found in judicial archives. The photos show people who had mythical creatures, scenes of violence, or esoteric, erotic or religious symbols tattooed on their skin.


Filip Leu, Back with tattooed carp, 2003. Courtesy Filip Leu


Tattoo by Horiyoshi III Sensei. Horiyoshi III Sensei – Horiyoshi III Souryou – Kazuyoshi Nakano. Son and only apprentice of Horiyoshi III Sensei, Singapore, June 2018 © Zozios


Andrew Shaylor, Blaine te Rito, Maori woodcarver, New Zealand, circa 2008


Chief Paul Paoura Tuhaere of the Orekie (Maori, New Zealand), second half of the XIXth century


Valie Export, Tattoo II, 1972


Rod Steiger in a scene from the movie The Illustrated Man, 1969


Felice Beato, Japanese Porter, late 1800s


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin


View of the exhibition TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin at MAO, the Museo d’Arte Orientale in Turin

TATTOO. L’arte sulla pelle / TATTOO. Art on the Skin was curated by Alessandra Castellani. The exhibition remains open at the MAO, the Museo d’Arte Orientale in Turin until 3 March 2019.

Previously: Book review – Japanese Tattoos: History * Culture * Design, Tattooists, tattooed, Russian Criminal Tattoo portraits, Dr Lakra at Kurimanzutto in Mexico City, etc.

The Cowboys and Bears will stoke the NFL's playoff ratings fire


On the heels of a season in which an explosion of offensive production helped lift the NFL’s TV ratings, the smart money says the playoffs will deliver a similar boost in ad impressions. And if the prospect of high-scoring, closely-matched games isn’t sufficiently alluring, the return of two storied franchises to postseason play should go a long way toward goosing the league’s Nielsen numbers.

Making their first playoff appearance since losing a heart-stopping Divisional Round showdown to Green Bay two years ago, the Dallas Cowboys will suit up tomorrow against Seattle in the NFC Wild Card round. It is impossible to overstate the impact a deep Dallas run will have on the TV deliveries; as the NFL’s most indefatigable marketing construct, the Cowboys defy ambivalence in much the same way as do the New York Yankees and Los Angeles Lakers. Love ’em or loathe ’em, football fans are all but preconditioned to watch ’em.

The TV data backs this up. This season the Cowboys appeared in 11 nationally televised broadcast windows, and all that exposure paid off in yet another ratings win for Jerry Jones’ charges. Dallas led all comers with an average delivery of 21.1 million viewers and an 11.7 household rating, topping a field that included the remarkably resurgent Chicago Bears and perennial draws New England, Green Bay and Pittsburgh.

Continue reading at AdAge.com

Mini Modular Electric Vehicles – The 'SmarTuk' Helps Street Vendors Set Up Shop Anywhere (GALLERY)

(TrendHunter.com) Tuk-tuks are a common sight in the streets of Cambodia, but the conceptual ‘SmarTuk’ vehicle aims to change up what the can do for local street vendors.

The vehicle sports a modular…

The Cowboys and Bears will stoke the NFL's playoff ratings fire


On the heels of a season in which an explosion of offensive production helped lift the NFL’s TV ratings, the smart money says the playoffs will deliver a similar boost in ad impressions. And if the prospect of high-scoring, closely-matched games isn’t sufficiently alluring, the return of two storied franchises to postseason play should go a long way toward goosing the league’s Nielsen numbers.

Making their first playoff appearance since losing a heart-stopping Divisional Round showdown to Green Bay two years ago, the Dallas Cowboys will suit up tomorrow against Seattle in the NFC Wild Card round. It is impossible to overstate the impact a deep Dallas run will have on the TV deliveries; as the NFL’s most indefatigable marketing construct, the Cowboys defy ambivalence in much the same way as do the New York Yankees and Los Angeles Lakers. Love ’em or loathe ’em, football fans are all but preconditioned to watch ’em.

The TV data backs this up. This season the Cowboys appeared in 11 nationally televised broadcast windows, and all that exposure paid off in yet another ratings win for Jerry Jones’ charges. Dallas led all comers with an average delivery of 21.1 million viewers and an 11.7 household rating, topping a field that included the remarkably resurgent Chicago Bears and perennial draws New England, Green Bay and Pittsburgh.

Continue reading at AdAge.com