As children, we’re told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the “build fast, break fast” ethos guides companies, being a turtle is a sin. With this backdrop, Microsoft, that lumbering giant nestled among the forests of the Pacific Northwest, took the financial and tech worlds…
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app. “It’s the beginning of a larger set of guidelines,” says Becky Brown, creative director at Microsoft. Designers and engineers from various…
Silicon Valley has always had sky-high ambitions–and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom’s most prominent companies: Netscape, Pixelon and theglobe.com. Netscape Industry watchers say Netscape died with its acquisition by AOL for $4.2 billion in 1999 (chronicled in the National Geographic series Valley of…
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that would elasticize and perhaps even traumatize the storied cable network. “I told them I was going to blow up their perfect gold box,” Carnahan says,…
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible. Hard on the heels of the holiday season, it’s the unofficial start of the year and stepping off the plane at McCarran…
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that’s the position Spotify and Reddit find themselves in. That’s why, ahead of the Jan. 8 kickoff of the Consumer Electronics Show in Las Vegas, where both…
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The Color Factory in New York is made for Instagram, like Willy Wonka’s factory was made for chocolate. But every exhibit at the Color Factory is designed for selfies instead of candy.
There’s one room with a pond-sized ball pit, and another with a rainbow staircase. It’s a true playground for the senses. And on one night in November, it also turned into a classroom for what Facebook calls “story school.”
Category: Beyond Madison Avenue
Summary: Pizza Hut announced Monday plans to expand beer delivery service to 300 locations by mid-January.
Despite following the weekend’s highest-rated NFL Wild Card game, NBC’s presentation of the 76th Golden Globe Awards wasn’t able to take full advantage of its massive football lead-in.
Hosted by Sandra Oh and Andy Samberg, the three-hour broadcast averaged 18.6 million live-same-day viewers and a 5.2 rating in NBC’s target demo, which translates to 6.68 million adults 18-49. Retention of the audience that had tuned in for the end of the earlier Eagles-Bears nail-biter was relatively low; per Nielsen’ fast national data, the last half-hour of that NFC showdown averaged 38.5 million viewers.
Roughly 42 percent of those watching the NFL playoff game drif away from NBC as the Globes broadcast kicked off. In all likelihood, many of those who elected to sit out the start of Hollywood’s award season were residents of the nation’s third- and fourth-largest media markets; a missed Bears field goal in the closing seconds left viewers in Chicago’s 3.25 million TV households in despair, while Philadelphia’s 2.82 million TV owners may have been too busy celebrating the Eagles’ big win to bother with the Globes.
Ms. Chase was at the forefront of a generation of women who took themselves seriously and demanded that the industry and viewers did, too.
Ms. Zirinsky, 66, is a legend in television news and a beloved figure within the network’s news division. She takes over at a time of intense turmoil.
Mr. Begle’s efforts on behalf of performers like Ruth Brown led to royalty reform and the creation of the charitable Rhythm and Blues Foundation.
Despite following the weekend’s highest-rated NFL Wild Card game, NBC’s presentation of the 76th Golden Globe Awards wasn’t able to take full advantage of its massive football lead-in.
Hosted by Sandra Oh and Andy Samberg, the three-hour broadcast averaged 18.6 million live-same-day viewers and a 5.2 rating in NBC’s target demo, which translates to 6.68 million adults 18-49. Retention of the audience that had tuned in for the end of the earlier Eagles-Bears nail-biter was relatively low; per Nielsen’ fast national data, the last half-hour of that NFC showdown averaged 38.5 million viewers.
Roughly 42 percent of those watching the NFL playoff game drif away from NBC as the Globes broadcast kicked off. In all likelihood, many of those who elected to sit out the start of Hollywood’s award season were residents of the nation’s third- and fourth-largest media markets; a missed Bears field goal in the closing seconds left viewers in Chicago’s 3.25 million TV households in despair, while Philadelphia’s 2.82 million TV owners may have been too busy celebrating the Eagles’ big win to bother with the Globes.
Typically the last thing an agency wants to do is reference another shop’s work, let alone recycle major portions of it. But Goodby, Silverstein & Partners has launched a new campaign for BMW that consists entirely of ads from the brand’s previous agency, KBS.
But there’s a catch: The campaign is for certified pre-owned BMW vehicles, so Goodby is recycling the ads that were originally used for the vehicles when they were new. While the video in the ads is the same, the new versions include voice-over from actor Chris Pine who injects some running commentary into each spot, including riffing on the original dialogue.
In one ad (above), Pine notes that “we saved so much money recycling this ad we can run it as much as we likejust like the money you’ll save on a certified BMW.”
Virtue appointed Cameron Farrelly its chief creative officer of North America. He joined the agency in 2016 as group creative director, leading creative efforts in the Brooklyn office. Now he will oversee the offices in Los Angeles and Canada as well, nearly a year after Vice Media merged Carrot Creative into Virtue Worldwide. Previously, he was an executive creative director at Universal Music Group and helped launch the company’s creatve agency, Bring.
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that’s the position Spotify and Reddit find themselves in. That’s why, ahead of the Jan. 8 kickoff of the Consumer Electronics Show in Las Vegas, where both…
Na série “Lie to Me”, o protagonista consegue saber se uma pessoa está ou não mentindo baseado apenas nas expressões faciais dela. Algumas pessoas prometem o mesmo na internet. Afinal, isso é possível? O que a ciência tem a dizer sobre o assunto? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay …
O post Naruhodo #164 – Podemos ler emoções com base em expressões faciais? apareceu primeiro em B9.
O Walmart aproveitou neste domingo (6) a realização da cerimônia de entrega do Globo de Ouro para estrear no intervalo da premiação a sua primeira grande campanha publicitária de 2019. E a ação não poderia ser mais ambiciosa, já que conta com alguns dos principais carros da cultura pop como suas grandes estrelas. Isto porque …
O post Veículos consagrados do cinema são carro-chefe do novo comercial do Walmart apareceu primeiro em B9.
Apple e Samsung anunciaram neste domingo (6) uma parceria que envolve seus produtos e serviços de TV. A novidade, lançada em antecipação ao Consumer Electronic Show 2019 (CES) mostra que agora as TVs das linhas 2018 e 2019 da Samsung terão acesso ao iTunes, possibilitando o consumo de produtos do catálogo da Apple, como filmes e …
O post Após acordo entre empresas, iTunes da Apple será incluído nas TVs da Samsung apareceu primeiro em B9.
A Pepsi sem dúvida foi uma das empresas que mais investiu em uma ação publicitária na transmissão do Globo de Ouro deste ano. Enquanto o Walmart lançou uma campanha recheada de estrelas motorizadas, a marca de refrigerante estreou na exibição da premiação da TV neste domingo (6) um novo comercial que é basicamente uma gigantesca …
O post Pepsi faz sua própria versão de “A Chegada” com William H. Macy apareceu primeiro em B9.
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