Hasta La Creative!

CES 2019 is right around the corner and the anticipation for this year’s show and its new technologies is growing. As is tradition, the new year will start off with inquisitive marketers and advertisers walking the floors of CES, using their time to connect with clients, meet with partners, listen to competitors and adapt to technologies that will drive business outcomes.

With more than 2.5 million square feet of exhibit space, CES is often overwhelming for attendees. To better navigate the show, network with peers and create a schedule that touches on the best sessions and booths available, I spoke with leading Omnicom executives and CMOs on what they’re most excited to see this year. Here’s what they had to say:

Troy Ruhanen, President and CEO, TBWA Worldwide

Continue reading at AdAge.com

It’s that time of year when pundits — including Ad Age’s own reporters and editors — make predictions about what will happen in the coming year. You can find our progostications for 2019 here. In the meantime, we look back at what we suggested would happen in 2018 to see how accurate we were.

Jeanine Poggi, senior editor, media & technology

Continue reading at AdAge.com

(TrendHunter.com) Blurring the line between timepiece and art piece, this concrete watch by 22 Design Studio refines the essence of concrete crafting skills, creating a fascinating design that transcends time and…

As a new year cracks open with considerable tumultboth in the markets and on the floor of CESthere’s one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more. And to find out how we did with our 2018 predictions, click here. (Spoiler alert: We done good.)

TV networks will use the same word

“Attribution” will be the most overused phrase in TV advertising. In an effort to compete with the FAANG guys (Facebook, Apple, Amazon, Netflix and Google), TV sellers will aggressively try to prove that commercials drive specific business results, like test-driving a car, or the ultimate holy grailmaking a purchase. Expect most TV network groups to unveil products that will measure business results instead of the traditional Nielsen age-and-gender demographics. Jeanine Poggi, senior editor, media and technology

Continue reading at AdAge.com

As a new year cracks open with considerable tumultboth in the markets and on the floor of CESthere’s one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more. And to find out how we did with our 2018 predictions, click here. (Spoiler alert: We done good.)

TV networks will use the same word

“Attribution” will be the most overused phrase in TV advertising. In an effort to compete with the FAANG guys (Facebook, Apple, Amazon, Netflix and Google), TV sellers will aggressively try to prove that commercials drive specific business results, like test-driving a car, or the ultimate holy grailmaking a purchase. Expect most TV network groups to unveil products that will measure business results instead of the traditional Nielsen age-and-gender demographics. Jeanine Poggi, senior editor, media and technology

Continue reading at AdAge.com

Welcome to 2019.

It’s the time of year for reflections and resolutions.

After approximately 20 years working on the agency side, I made what some thought was a surprising move. I joined an AI technology company. With my move announced at CES last year, it’s been an amazing year of learning. Putting myself in a situation where I was forced to learn new things was probably one of the best decisions I’ve ever made. In fact, I often get asked by marketers, agencies and publishers alike: “What have you learned?” As we kick off 2019, here are some key reflections:

Continue reading at AdAge.com

She worked with titans of fashion photography and magazine grande dames, dressed Marilyn Monroe in one shoot and mingled in cafe society.

Welcome to 2019.

It’s the time of year for reflections and resolutions.

After approximately 20 years working on the agency side, I made what some thought was a surprising move. I joined an AI technology company. With my move announced at CES last year, it’s been an amazing year of learning. Putting myself in a situation where I was forced to learn new things was probably one of the best decisions I’ve ever made. In fact, I often get asked by marketers, agencies and publishers alike: “What have you learned?” As we kick off 2019, here are some key reflections:

Continue reading at AdAge.com

Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new initiatives at The Boston Globe and general manager of the newspaper’s marijuana project, shared the tweet below Sunday, depicting a sponsored Facebook…