Sears chairman Eddie Lampert’s investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan. 10, Sears stockholders are Lampert, as well as a slew of organizations that list him as CEO: ESL Partners LP, JPP…
Today, global “brandtech” network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group. The company is best known for its Oliver division, which specializes in helping brands develop their own…
Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker partnered with Ford, Audi and Ducati to outfit a sample route through downtown Las Vegas with 5G network equipment that connects cell-connected cars and…
David Nevins, the new chief content officer at CBS, promoted two lieutenants at the CBS-owned cable network behind “Billions” and “Ray Donovan.”
Devour is buying a spot in the Big Game, a big move up for a frozen dinner line that two years ago chose only to do a Super Bowl-related stunt.
The Kraft Heinz product is a line of dinners, sandwiches and bowl meals aimed at hungry guys. The edgy Kraft Heinz brand (yes, there’s actually an edgy Kraft Heinz brand) debuted in 2016 with spots using the provocative tagline “Food You Want to Fork.”
In February 2017, Devour opted for a stunt approach, holding auditions for a newcomer to star in an ad that it said would air during the game. A guy named Jude Flannelly, from Queens, New York, appeared in the 30-second spot, which did indeed air during a gamea break on AMC’s Zombie Bowl Marathon. In 2018, Deadpool promoted Devour frozen sandwiches ahead of the release of “Deadpool 2.”
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The DriveTime app, designed for people shopping for a used car, notes that its commercial doesn’t include a “phony focus group.” Macy’s hypes its latest sale (today through Sunday) on “the latest styles.” And in two new Pizza Hut ads, Abe Lincoln wants us to “Behold the power of the $5 bill!”
Joe Tripodi retired as Subway’s CMO last month, the company confirmed Thursday.
Roger Mader, co-founder and managing partner of strategic marketing agency Ampersand, is Subway’s acting CMO as the company continues to search for a permanent global CMO, Subway said in a statement.
Subway worked with Ampersand and Mader in 2014 and 2015 on its strategic planning and transformation effort.
To borrow a line from McDonald’s, some U.S. franchisees just aren’t “lovin’ it” when it comes to working with the chain’s media agency, OMD.
The Omnicom Group shop won an account handling media buying across the U.S. for local co-operative groups of McDonald’s operators in 2017. OMD also does McDonald’s buying at a national level.
But now, OMD is about to get some competition on the local business.
(TrendHunter.com) These healing crystal innovations range from rose quartz skincare sets to crystallized luxury bathtubs. Known for their calming and balancing properties, crystals have been used as a spiritual and…
(TrendHunter.com) The Opté Precision Skincare System is on display at this year’s CES 2019, marking Opté as one the first brands to emerge from P&G Ventures, which works with start-ups, entrepreneurs and…
(TrendHunter.com) Thanks to the rise of co-working spaces, office pop-ups are becoming as common as pop-up retail shops—and WeWork teamed up with influencer shopping platform LiketoKnow.it to offer the best of both…
(TrendHunter.com) Appealing to the adventurous drinker, these novelty alcohol products range from cannabis-infused craft beers to soda-flavored spirits. Thanks to the legalization of cannabis across North America,…
(TrendHunter.com) BMW Group’s sub-label Designworks showcased the new ‘FUTURELIGHT Camper’ at Las Vegas’ Consumer Electronics Show. The camper is developed in collaboration with The North Face,…
O Google Podcasts agora tem suporte para o Android Auto. A atualização, reportada pelo AndroidPolice, vem sendo antecipada pelo público desde o lançamento do aplicativo no ano passado. A integração, que já acontece com o Pocket Casts desde meados de 2015, é tão simples quanto se espera de quem busca usar aplicativos no menu do …
O post Aplicativo de podcasts do Google ganha suporte para Android Auto apareceu primeiro em B9.
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
Nearly a quarter of the U.S. population now owns at least one smart speaker, and in the last year alone a full 14 million people in America got their first smart speaker device. This new research, from Edison Research and NPR, suggests that voice is no passing fad.
It’s certainly top of mind for many conference-goers at the 2019 Consumer Electronics Show in Las Vegas. So it’s only fitting that we take the Ad Lib podcast on the road this week to Sin City. For today’s episoderecorded on the floor of the Las Vegas Convention CenterNPR’s chief marketing officer, Meg Goldthwaite, joins us to discuss how the broadcaster is approaching this voice revolution.
Google built a little rollercoaster for CES this year to showcase its voice assistant technology, and how it works both in and out of the home. While the ride is cute and buzzy, Google’s vocal voice push should be making Amazon nervous, says Jared Belsky, CEO of 360i, an agency that literally wrote the voice playbook for marketers.
Although we are now just a couple of years into the development of voice and smart speaker technology, a duopoly has already emerged, says Belsky. An entire cottage industry of third-party products has blossomed around the two smart light switches and smart microwaves that boast “works with Alexa” or Google. It has created, says Belsky, a “flywheel” effect that serves only to strengthen the duopoly’s dominance.
However, if Belsky were to place a bet, he’d say that Google has the advantage. He points to research from Forrester that suggests 72 percent of assistant interaction is done on mobile devices.
Devour is buying a spot in the Big Game, a big move up for a frozen dinner line that two years ago chose only to do a Super Bowl-related stunt.
The Kraft Heinz product is a line of dinners, sandwiches and bowl meals aimed at hungry guys. The edgy Kraft Heinz brand (yes, there’s actually an edgy Kraft Heinz brand) debuted in 2016 with spots using the provocative tagline “Food You Want to Fork.”
In February 2017, Devour opted for a stunt approach, holding auditions for a newcomer to star in an ad that it said would air during the game. A guy named Jude Flannelly, from Queens, New York, appeared in the 30-second spot, which did indeed air during a gamea break on AMC’s Zombie Bowl Marathon. In 2018, Deadpool promoted Devour frozen sandwiches ahead of the release of “Deadpool 2.”
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The DriveTime app, designed for people shopping for a used car, notes that its commercial doesn’t include a “phony focus group.” Macy’s hypes its latest sale (today through Sunday) on “the latest styles.” And in two new Pizza Hut ads, Abe Lincoln wants us to “Behold the power of the $5 bill!”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
