As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately, pets often got lost in the panicked process. As the town was burning, the North Valley Animal Disaster Group (NVADG) began evacuating and rescuing animals. Since then, the NVADG has been working…
A Heineken recentemente introduziu no mercado estadunidense uma nova leva de vídeos que promove a sua cerveja sem álcool, a Heineken 0.0. Ainda que a bebida exista desde 2016 em mercados como a Espanha, ela só agora está chegando aos Estados Unidos – e este debute não vem por acaso. Isso porque a marca começou …
O post Heineken vai investir $50 milhões em cerveja sem álcool nos Estados Unidos apareceu primeiro em B9.
Good afternoon Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert (if you haven’t already, sign up here to get it delivered to your inbox).
With just a few weeks left until Super Bowl LIII, CBS said it has sold more than 90 percent of ad time in the Big Game thanks to a surge of business from the usual suspects and a number of first-time advertisers, Anthony Crupi reports. It’s worth noting that it’s always those last few spots that are hardest to unload. Last year, NBC, which carried the game, had about 10 in-game spots left as of Jan. 11, but didn’t end up announcing it sold out of Super Bowl inventory until just two days before kick-off. And Jo Ann Ross, president and chief advertising officer, noted that CBS never says the game is sold out.
A&W Food Services of Canada Inc. and Rethink are kicking-off 2019 with a 35-foot sculpture made from the last of the quick service restaurant’s plastic straws. The installation comes after A&W became the first fast food restaurant chain in North America to eliminate plastic straws from all locations.
A&W’s Last Straw Sculpture can be seen at Union Station until Sunday Jan 13th.
Task: To promote better discounts available for subscribers of MTS “Unlimitedness”
Observation: In post-soviet region people are always trying to find some social or relative connections to get the better deal.
It’s a dangerous world for women out there. We tried to draw a similar parallel with the world of Disney, equipping princesses with Eliminator Pepper Spray to protect themselves from all kinds of dangers.
It’s a dangerous world for women out there. We tried to draw a similar parallel with the world of Disney, equipping princesses with Eliminator Pepper Spray to protect themselves from all kinds of dangers.
It’s a dangerous world for women out there. We tried to draw a similar parallel with the world of Disney, equipping princesses with Eliminator Pepper Spray to protect themselves from all kinds of dangers.
The debate has been raging for years: what’s the greatest GEICO ad of all time? Finally, after decades of speculation and pent-up demand, GEICO has decided to let folks settle the matter once and for all.
Introducing “The Best of GEICO” – a collection of commercials spanning 25 years, curated down to the top ten ads. These greatest hits will re-air on TV and online for the next few months, while America gets to vote on their favorite. Simply visit geico.com/bestof to view and vote today!
But wait, there’s more: When you vote, you can also enter for a chance to appear in an upcoming GEICO commercial. That’s right, just vote and enter through Feb. 5, 2019 and you could become a part of advertising history.
GEICO is one of the few brands with enough consumer awareness and a big enough repertoire of memorable marketing to pull off a Best Of campaign. It’s a first for the advertising industry – and certainly a first for the insurance category.
How did President Trump’s so-called “wall speech” on primetime TV Tuesday night go over? As always, it depends on whom you ask. Breitbart, the White House-favorite site with white-supremacist leanings, has a headline on its homepage right now that reads “Trump Shines: Walls Not About Hate, ‘They Love the People on the Inside'” (it links to a Neil Munro post titled “Donald Trump: People Build Walls Because ‘They Love the People on the Inside'”). Trump-target CNN, meanwhile, goes with “Scripted Trump does little to convince skeptics on border wall,” an analysis of, basically, the president’s marketing skills by Stephen Collinson.
Meanwhile, over at the “Think” opinion section of NBC News (also, of course, a frequent Trump-target), Robert Schlesinger offers the most meta of meta-media takes: “Trump just learned that the presidency is nothing like the movies. It only took two years” (subhead: “Few presidential speeches have ever turned the tide, let alone a cooled-down pastiche of Trumpian rhetorical left-overs”).
But for the fastest read on the divided right-vs.-left views of the president’s speech, you need only quickly glance (above) at the front covers of this morning’s New York Post and New York Daily News, the country’s largest tabloid newspapersand complete and utter political opposites. The left-leaning News goes with the headline “IT’S WALL ABOUT ME” and a photoillustration that depicts Trump as an angry toddler, while the Rupert Murdoch-owned Post slams the post-Trump-speech rebuttal by House Speaker Nancy Pelosi and Senate Minority Leader Chuck Schumer, calling them “DR. NOs.” Incidentally, the Post’s corporate cousin Fox News also had fun at the opposition’s expense: “Pelosi, Schumer spark laughs on social media for ‘angry parents’ rebuttal to Trump address.”
On Tuesday night’s “Late Show,” Stephen Colbert helpfully explained the current U.S. government shutdown with the help of beera conceit inspired by a news item: “The government shutdown is holding new craft beers hostage,” per Business Insider (“breweries can’t get labels approved for new beers”).
Colbert has done this kind of bitin which he shoehorns a bunch of brand names into a short monologuebefore. But somehow the deployment of, specifically, beer brands (just when many of us could really use a drink) makes it extra hilarious. Anyway, shout-out to Miller High Life, Schlitz, Amstel Light, Guinness, Heineken, Modelo, Yuengling, Blue Moon, Busch, Busch Light, Natural Light, Samuel Adams, Bass, Coors and Stella Artois. Plus a certain made-up beer brand called Mueller.
Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported by commercials, opening a new wealth of ad inventory to sell to brands.
Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads. (Amazon Prime does show commercials during Thursday Night Football games it streams as part of its deal with the National Football League.)
The catalogue of shows on the service, called IMDb Freedive, includes “Fringe,” “Quantum Leap” and “The Bachelor,” meanwhile feature films include “Memento,” “True Romance” and “Look Who’s Talking.” Users can watch on IMDb’s website or Amazon Fire TV devices, with the offering to be available on more platforms in the near future.
CBS Corp.’s contract fight with Nielsen Holdings Plc has created a scenario that would have been unimaginable until recently: The TV network with the highest viewership last season no longer has access to the most-widely used metric for measuring audiences.
The contract between the companies expired Dec. 31, leaving CBS without Nielsen viewer data that’s used to set advertising rates. The New York-based broadcaster’s acting chief executive officer is trying to get a better deal from the research firm, which collects more than $120 million annually from CBS.
The high-profile showdown is a test for Joe Ianniello, the longtime finance czar who’s auditioning for permanent appointment to the CEO post. The fight comes at a critical time for Nielsen, too. Its new CEO, David Kenny, joined the company last month as a number of private equity firms were mulling a takeover.
With three weeks and change on the clock until Super Bowl LIII kicks off in Atlanta, CBS says it has sold off around 90 percent of the in-game inventory, thanks to a surge of business from the usual suspects and a number of first-time advertisers.
Speaking after the network’s Super Bowl press scrum at the CBS Broadcast Center, President and Chief Advertising Revenue Officer Jo Ann Ross said the third quarter was sold out and that the majority of the available spots were fourth-quarter opportunities.
Ross reiterated a familiar talking point, noting that while CBS’s in-game avails are selling like the proverbial flapjacks, her team “never says the game is sold out.” Ross’ careful characterization of the status of CBS’s ad sales efforts isn’t necessarily evasive; as anyone who pushes units in the Big Game will tell you, it’s only safe to declare the broadcast out-of-sale after the opening kickoff.
competitive:
Springer Nature:
inScience Communications is a brand of Springer Healthcare, a leading full service medical communications agency, which forms part of Spri
Philadelphia, Pennsylvania
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for clients, we caught up with Ginny McCormick, vp, integrated media and omnichannel promotions at Hasbro, and Ankita Nigam,…
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl inventory is “over 90 percent sold,” she said today. Additionally, the title sponsors have been secured…
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group of New York creatives is using that offering to spread awareness of a heartbreaking story from the U.S. border. The…
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