Hasta La Creative!

Instagram is poised to reign as the darling of Facebook Inc. apps, offering a life boat for the core platform during a bout of privacy concerns.

Cowen says the photo-sharing app’s share of digital video budgets from ad buyers will double from 2018 to 2020. In fact, Instagram has grown as the go-to choice for launching new brand campaigns looking to reach ages thirteen to thirty-four, according to 61 percent of survey respondents to a Cowen study representing about $14 billion in ad spend.

“Stories” — a relatively new Instagram feature — are helping to grow the app into a campaign favorite. Instagram Stories appear “poised for greater adoption” as more ad buyers allocated some portion of their spend to the feature in 2018 than the year prior, said Cowen’s John Blackledge in a note. Instagram even beat out TV in this younger target group, a medium only 3 percent of respondents said was a primary platform.

Continue reading at AdAge.com

(TrendHunter.com) It is the essence of modes of communication to become obsolete as time goes on but ROOM attempts to revive one “outdated” example as a modern phone booth for the office. Through…

O Google Podcasts agora tem suporte para o Android Auto. A atualização, reportada pelo AndroidPolice, vem sendo antecipada pelo público desde o lançamento do aplicativo no ano passado. A integração, que já acontece com o Pocket Casts desde meados de 2015, é tão simples quanto se espera de quem busca usar aplicativos no menu do …

O post Aplicativo de podcasts do Google ganha suporte para Android Auto apareceu primeiro em B9.

Se você é daquelas pessoas que ama ouvir música pelo vinil, mas não aguenta mais comprar adaptador e cabo pra fazer o toca discos funcionar, a Sony pelo visto acabou com seus problemas com um reprodutor de vinil que conta com uma conexão Bluetooth em seu sistema. Anunciado durante o CES 2019, o PS-LX31OBT é …

O post Sony cria toca discos de vinil com conexão Bluetooth apareceu primeiro em B9.

Esta semana está acontecendo em Las Vegas a Consumer Electronics Show, uma convenção de tecnologia que mostra para os visitantes algumas das últimas novidades de algumas das grandes empresas. A Mercedes-Benz é uma das principais presentes e mostrou vários de seus novos projetos, incluindo um que chamou bastante a atenção. O novo modelo autônomo da …

O post Mercedes apresenta carro autônomo com visual inusitado na CES 2019 apareceu primeiro em B9.

Instagram is poised to reign as the darling of Facebook Inc. apps, offering a life boat for the core platform during a bout of privacy concerns.

Cowen says the photo-sharing app’s share of digital video budgets from ad buyers will double from 2018 to 2020. In fact, Instagram has grown as the go-to choice for launching new brand campaigns looking to reach ages thirteen to thirty-four, according to 61 percent of survey respondents to a Cowen study representing about $14 billion in ad spend.

“Stories” — a relatively new Instagram feature — are helping to grow the app into a campaign favorite. Instagram Stories appear “poised for greater adoption” as more ad buyers allocated some portion of their spend to the feature in 2018 than the year prior, said Cowen’s John Blackledge in a note. Instagram even beat out TV in this younger target group, a medium only 3 percent of respondents said was a primary platform.

Continue reading at AdAge.com

Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the network’s branded content team did a spoof of the upcoming movie, Glass, from director M. Night Shyamalan. The 90-second spot will launch during the first commercial break of the show…