In order to celebrate and to value the Day of Cooperativism of Credit, we sought to develop an advertising campaign that represented by means of analogies the importance of the values of cooperativism in daily life and in relationships.
These 22 players were expecting an ordinary match in an ordinary stadium, but they never had expected that.
For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn’t show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past.
Speaker Brands usually pay homage to new technology and new products, but the more rarely they praise the sound itself. We wanted to change that. So before the 40th anniversary we wanted to make a film without a product that is only interested in one thing: The sound. A film that honoring the sounds.
“The Slowdown,” which debuted in November, will be broadcast on several public radio stations in the United States.
(TrendHunter.com) These sustainable footwear innovations range from hay-based sneakers to biodegradable vegan stilettos. While adidas has recently made waves with its Parley ocean plastic initiative—showcased…
There is no consensus on what the classic American snack happens to be. Potato chips, beef jerky, pretzels–all are contenders. But this much is certain: If you’re going to make a list of classic American snacks, then trail mix should definitely be on it. A blend of nuts, dried fruit and (usually) pieces of chocolate,…
When you’ve decided to stop serving something but still have a ton of it on hand, what’s the right way to put it to good use? For A&W Canada, the answer was to take all its remaining plastic straws and turn them into a sculpture announcing the restaurant chain’s switch to biodegradable paper straws. The…
A Shutterstock lançou sua primeira campanha em seis anos. A mensagem “Não é stock, é Shutterstock” foi criada para mostrar como a empresa se destaca dos concorrentes por sua qualidade e profundidade do repositório de recursos criativos da impulsionado por mais de 550 mil colaboradores de todo o mundo. A campanha, também destaca as tecnologias …
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
If you’ve got a few million dollars laying around, it’s not too late to buy airtime for a Super Bowl ad. CBS says it already sold about 90 percent of the in-game inventory, as Anthony Crupi writes. But it’s still got some slots left for the Feb. 3 game, mostly in the fourth quarter. So how much will this cost you, exactly? Buyers say “CBS is taking in between $5.1 million and $5.3 million per 30 seconds of commercial time in Super Bowl LIII,” Crupi writes.
It’s safe to say that carbohydrates, sugars, protein and polyunsaturated fat contents were not a big topic of conversation in the Middle Ages. But that is not stopping from Bud Light from inserting a discussion about nutrition facts labeling into its medieval-themed “Dilly Dilly” campaign.
The new ads come as the nation’s largest beer brand adds a comprehensive list of ingredient labels to its packaging. One of the spots shows the campaign’s king character rehearsing a speech about putting the labels on every case of Bud Light.
Beer brands have historically been exempt from the kind of strict ingredient labeling requirements mandated for packaged food. Amid pressure from some health advocates, big brewers began listing calories, carbohydrates, protein, fat and alcohol-by-volume on their beers beginning in 2016 as part of a voluntary agreement led by the Beer Institute trade organization.
As head of market research for the CTA the trade body that owns and produces the Consumer Electronics Show in Las Vegas each year Steve Koenig has a gimlet eye when it comes to the fifth generation of mobile tech, or 5G.
For starters, he isn’t selling the idea that it’s coming out tomorrow, let alone in 2020.
“When it comes to 5G, it’s not like flipping a switch,” Koenig says. “At CES, we are seeing 5G take its first steps; we’re just learning to walk here with 5G. And based on our own projections at the CTA, it won’t be until 2022 until the majority of smartphones in the U.S. will be 5G enabled.”
When it comes to the fifth generation of mobile technology, the sales pitch is relatively simple: everything will be faster and everything will be connected.
Time will tell whether that will indeed be true. Still, one area companies are placing their bets is with so-called smart cities, and they’re selling the idea that they’ll alleviate traffic congestion, reduce pollution, improve public safety and city infrastructure. At CES in Las Vegas this week. AT&T said it will create connect street lights to its network so it can track energy usage and outages.
But it also presents an opportunity for better targeted ads. Some $34 billion will be spent on smart cities by 2020, of which a portion will be offset through companies offering to build out bus shelters, lamp posts that monitor foot traffic or interactive digital screens in exchange for ad space, according to the Consumer Technology Assocation.
On the eve of the Consumer Electronics Show in Las Vegas, AT&T updated its phones to replace the LTE symbol commonly found atop of its consumer’s mobile screens with “5Ge,” a misleading suggestion that its phones are ready for the fifth generation of mobile tech.
AT&T Communications CEO John Donovan conceded the phones aren’t capable of 5G speeds at CES, saying the move was made to “ready” consumers about the forthcoming switch to the fifth generation of mobile tech, something most experts believe won’t be deployed at scale for at least another two years.
“AT&T is apparently now saying that it has 5Ge network, but I think it is a misleading and a marketing ploy to get out in front of the competition,” says Victoria Petrock, an analyst at eMarketer. “We have no 5G phones yet; we have seen prototypes on the showroom floor, but if there is no 5G phone, I don’t understand how AT&T can be running a 5G network.”
U Wa Lone and U Kyaw Soe Oo, who documented mass killings of civilians, were sentenced to seven years in what appears to have been a police setup.
Instagram is poised to reign as the darling of Facebook Inc. apps, offering a life boat for the core platform during a bout of privacy concerns.
Cowen says the photo-sharing app’s share of digital video budgets from ad buyers will double from 2018 to 2020. In fact, Instagram has grown as the go-to choice for launching new brand campaigns looking to reach ages thirteen to thirty-four, according to 61 percent of survey respondents to a Cowen study representing about $14 billion in ad spend.
“Stories” — a relatively new Instagram feature — are helping to grow the app into a campaign favorite. Instagram Stories appear “poised for greater adoption” as more ad buyers allocated some portion of their spend to the feature in 2018 than the year prior, said Cowen’s John Blackledge in a note. Instagram even beat out TV in this younger target group, a medium only 3 percent of respondents said was a primary platform.
(TrendHunter.com) The ZTE Nubia Red Magic Mars smartphone is is the newest gaming solution from the brand that aims to provide users with the ability to partake in their favorite titles from wherever they are.
The…
(TrendHunter.com) These QSR packaging innovations range from kid-friendly sushi boxes to awareness-raising coffee cups. While Home Sweet Sushi’s packaging is accented with vivid illustrations—inspired by…
A Pepsi, uma das principais marcas de refrigerantes do planeta, acaba de apresentar uma nova identidade para a marca. A campanha traz um novo slogan, “For the Love of It” (algo como “por amor”, no sentido de fazer, em tradução livre), que incentiva os consumidores a abraçarem suas paixões. Acompanhando a mudança, as latas de refrigerante terão …
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O Instagram confirmou ao site TechCrunch que permitirá aos usuários publicar a mesma postagem em várias contas diferentes, de uma só vez. Segundo o porta-voz da empresa, o recurso estará disponível para usuários de dispositivos iOS em breve, mas ainda não há previsão de quando ele aparecerá no Android. A opção “Postar em outras contas” aparecerá …
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