For the fourth consecutive year, Adlatina and Ad Age are recognizing a group of women who stand out in the field of marketing and communications in Mexico. These 16 women are being honored for their significant accomplishments in the ad and marketing industries and will be hosted at an event in Mexico City on March 26.
Karla Berman, head of consumer packaged goods, Google
Berman has led Google Mexico’s CPG practice for the last three years, and was responsible for YouTube’s commercial strategy for Spanish speaking Latin America. Before joining Google, she was in charge of digital business at Grupo Expansin. There, Berman launched and headed most of its products, including Quien.com, Chilango.com, and the group’s partnerships with CNN: CNNMexico.com and CNN Expansin.com. Her role was key to the company’s digital transformation. Berman was also a business analyst at McKinsey & Co. and a reporter at the newspaper Reforma. She graduated from Universidad Iberoamericana as an industrial engineer and holds a masters degree from Harvard Business School. In addition, she has headed the Mexican chapter of Women@Google and is a member of MBA Mujeres de Mxico A.C.
Continue reading at AdAge.com
