Hasta La Creative!

The arts world has lost a major force with the death today of Carol Channing, musical and stage star, at the age of 97. But while the ebullient Channing will always be known for her Broadway roles — particularly Dolly Gallagher Levi in “Hello Dolly! and Lorelei Lee in “Gentlemen Prefer Blondes” — the bombshell with a penchant for groovy jewelry was also a prolific star of TV commercials.

In several memorable spots from the ’60s, ’70s and ’80s, the gravely-voiced Channing was featured alongside other Hollywood luminaries including Milton Berle, Gregory Peck and even Cher, pitching products from Atari to AmEx.

Below, we recall some of her high-wattage commercial roles in which she proves that it’s more than diamonds that were her best friends.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Food delivery service DoorDash points out that meals from big chains including Wendy’s, The Cheesecake Factory and Chipotle are now available through its app. Kabbage’s self-described “10 Minutes in the Future Spokesguy” explains how quickly it can deliver money to small businesses in need of funding. And ’70s-style buddy cops help Dunkin’ promote its Dunkin’ Go2s specials.

Continue reading at AdAge.com

Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second spot below, we meet some business types in a warehouse, fretting over how to get quick cash for expansion. In pops Cole, as “10…

Segundo o The Information, a Amazon está desenvolvendo um serviço de streaming focado em games, apostando em um mercado que já conta com Microsoft, Google e outras empresas construindo projetos similares. A plataforma em questão permitirá que o usuário jogue diretamente pela nuvem. Assim, não seria necessário instalar o jogo, o que elimina também a …

O post Amazon deve lançar serviço de streaming focado em games apareceu primeiro em B9.

Procter & Gamble Co.’s Olay will make a surprise appearance in the Super Bowl a relatively rare entry from a women’s beauty brand — with a 30-second spot from Saatchi & Saatchi in the first quarter of the Feb. 3 CBS broadcast.

It’s a first for Olay, and the first beauty brand in the game since the small “It’s a 10” salon haircare brand aired an ad in 2017 obliquely poking fun at President Donald Trump’s hair. The last women’s beauty brand to air an ad in the Super Bowl before that was Unilever’s Dove in 2006, though the brand’s male counterpart Dove Men+Care ran ads in 2010 and 2015.

“I can’t go into detail on the creative approach,” says Stephanie Robertson, director of North American skincare for P&G, “but can say that it is unexpected and designed to feature the killer skin transformation that women have come to expect from Olay.”

Continue reading at AdAge.com

Procter & Gamble Co.’s Olay will make a surprise appearance in the Super Bowl a relatively rare entry from a women’s beauty brand — with a 30-second spot from Saatchi & Saatchi in the first quarter of the Feb. 3 CBS broadcast.

It’s a first for Olay, and the first beauty brand in the game since the small “It’s a 10” salon haircare brand aired an ad in 2017 obliquely poking fun at President Donald Trump’s hair. The last women’s beauty brand to air an ad in the Super Bowl before that was Unilever’s Dove in 2006, though the brand’s male counterpart Dove Men+Care ran ads in 2010 and 2015.

“I can’t go into detail on the creative approach,” says Stephanie Robertson, director of North American skincare for P&G, “but can say that it is unexpected and designed to feature the killer skin transformation that women have come to expect from Olay.”

Continue reading at AdAge.com

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty–and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West Virginia this year. Marty is the result of a partnership between parent company Ahold Delhaize,…

After recently unveiling a campaign with newest global advisor Serena Williams called “The Ball Is in Her Court,” Bumble has revealed that the first spot in the campaign will debut during the first half of the Super Bowl, which will mark the five-year-old company’s first appearance in the Big Game. The brand would not confirm…

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Film
Geico

The debate has been raging for years: what’s the greatest GEICO ad of all time? Finally, after decades of speculation and pent-up demand, GEICO has decided to let folks settle the matter once and for all.

Introducing “The Best of GEICO” – a collection of commercials spanning 25 years, curated down to the top ten ads. These greatest hits will re-air on TV and online for the next few months, while America gets to vote on their favorite. Simply visit geico.com/bestof to view and vote today!

Advertising Agency:The Martin Agency, Richmond, USA
Chief Creative Officer:Karen Costello
Executive Creative Director:Jerry Hoak
Group Creative Director:Steve Bassett
Creative Directors:Neel Williams, Justin Harris
Executive Producer:Kerry Ayers
Content Producer:Heather Tanton-Collier
Junior Content Producer:Catherine Kennedy
Business Affairs Supervisor:Suzanne Wieringo
Senior Financial Affairs Manager:Amy Trenz
Account Supervisor:Jon Glomb
Account Executive:Allie Waller
Account Coordinators:Abbey Reddington, Yoon Ko
Project Manager:Stephanie Ashworth
Financial Account Supervisor:Monica Cox
Production Company:Radical Productions
Director:Steve Miller
Line Producer:Gregg Carlesimo
Editorial Company:Mackcut
Editor:Dave Koza
Editorial Producer:Gina Pagano
Vfx:Running With Scissors
Finishing:Running With Scissors
and Color:Running With Scissors
Flame Artist:Chris Hagan
Producer:Sherilyn Martin, Clinton Spell
Audio Post Facility:Rainmaker
Sound Designer:Jeff McManus
Mixer:Jeff McManus
Music:APM Stock Tracks