Jan
15
MySchool: Child Abuse, 3
Posted in: Uncategorized
Jan
15
Model Mom
Posted in: UncategorizedAt 72, Wendy Leon steps out from behind the scenes to vamp in her son’s Kenzo ad campaign.
Jan
15
M. Night Shyamalan’s Biggest Twist? Coming Full Circle
Posted in: UncategorizedThe director said his new film, “Glass,” was the toughest he has ever made. Yet the man once called “the Next Spielberg” says he is back where he wants to be.
Jan
15
Watch Serena Williams' all-female produced Super Bowl teaser for Bumble
Posted in: Uncategorized
Social networking app Bumble finally confirmed it will air its first Big Game commercial during Super Bowl LIII.
In a teaser released on Tuesday, Williams is, predictably, on the tennis court. “We are just as strong, and just as smart, and just as savvy, and just as business-like as any other male in this world…Now it is time to really show up and tell our story the way it should be told,” Williams says in the clip.
The company declined to provide details on the length of the spot, but it will appear in the first-half of the game airing on CBS on Feb. 3.
Jan
15
Super Bowl to have a women's beauty brand in a surprise move from P&G
Posted in: Uncategorized
Procter & Gamble Co.’s Olay will make a surprise appearance in the Super Bowla relatively rare entry from a women’s beauty brandwith a 30-second spot from Saatchi & Saatchi in the first quarter of the Feb. 3 CBS broadcast.
It’s a first for Olay, and the first beauty brand in the game since the small “It’s a 10” salon haircare brand aired an ad in 2017 obliquely poking fun at President Trump’s hair. The last women’s beauty brand to air an ad in the Super Bowl before that was Unilever’s Dove in 2006, though the brand’s male counterpart Dove Men+Care ran ads in 2010 and 2015.
“I can’t go into detail on the creative approach,” says Stephanie Robertson, director of North American skincare for P&G, “but can say that it is unexpected.”
Jan
15
Alex Jones and InfoWars open new channel on Roku
Posted in: Uncategorized
Months after being banned by major platforms like Apple and YouTube, Alex Jones and InfoWars have found a new home on Roku, where a streaming channel for the site was discovered this week.
A spokeswoman for Roku said that the company does not have a financial relationship with InfoWars and does not deliver any ads to the channel, but that so far Alex Jones’ network, which has been widely criticized for promoting conspiracy theories, has not broken any rules to warrant a ban.
“While the vast majority of all streaming on our platform is mainstream entertainment, voices on all sides of an issue or cause are free to operate a channel,” a Roku spokeswoman said by e-mail on Tuesday. “We do not curate or censor based on viewpoint.”
Jan
15
First two rounds of playoffs deliver 10 percent NFL ratings boost
Posted in: Uncategorized
The NFL heads into Championship Sunday with a spring in its step as ratings for the first two rounds of the playoffs suggest that the league’s season-long ratings rebound hasn’t been a fluke.
According to Nielsen live-plus-same-day data, the four Wild Card and four Divisional Round broadcasts averaged 30.4 million viewers and a 17.2 household rating, which works out to a 10 percent improvement compared to last year’s analogous games. Seven of the eight postseason showdowns put up higher numbers than their year-ago counterparts, with only CBS’s coverage of the Chargers-Patriots blowout failing to deliver a larger audience than the comparable game in 2018.
The biggest draw of the two early rounds came courtesy of Fox’s coverage of Sunday evening’s hotly contested Eagles-Saints matchup, which averaged 38.2 million viewers and a 20.9 rating, up 8 percent compared to last year’s Saints-Vikings window. Philadelphia’s hopes of defending its title evaporated with 2:01 left on the clock when a Nick Foles pass sailed through receiver Alshon Jeffery’s hands and was picked off on the Saints’ 19-yard-line.
Jan
15
Electronic Arts puts global media business up for review
Posted in: Uncategorized
Video game company Electronic Arts which develops and publishes games like FIFA, Madden NFL and The Sims handles a large chunk of its media capabilities in-house. But the marketer just launched a review to find a strategic external media agency partner as it “seeks to re-imagine its media operations.”
The Redwood City, California-based marketer, a self-proclaimed “vocal constituent of the ‘in-housing’ trend over the past 18 months,” according to a company statement, said it has recently consolidated its internal media disciplines across channels, regions and business units. But it is still seeking a “strong external partner” for media work, according to the statement.
EA’s leaders have said having certain media capabilities in-house ensures that the company can “quickly map new opportunities in the marketplace” and have made the flow of information and feedback with internal teams “obstacle-free.”
Jan
15
Contemporary Mexican Living Abodes – Di Frenna Arquitectos' Design Features Multiple Box Volumes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Local firm Di Frenna Arquitectos conceives of a stunning contemporary home that features a number of box volumes and a mixed-material facade. Situated in Colima City, Mexico, the house boasts an…
Jan
15
CES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
Posted in: UncategorizedIf the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as “largely finished with round one.” The comment was specific to the industry’s journey toward transparency, but aptly mirrored the spirit of every conversation….
Jan
15
No Tinder, Burger King dá desconto para quem der match com “Jenifer do BK”
Posted in: Uncategorized
Depois da Brahma, mais uma marca pegou onda no hit do verão para fazer sua promoção. Pautado por “o nome dela é Jenifeeeer, eu encontrei ela no Tindeeeer”, o Burger King criou uma promoção que dá descontos para os clientes que derem match com a “Jenifer do BK” no Tinder. A marca criou um perfil …
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Jan
15
Watch the newest ads on TV from Dunkin', Chase, DoorDash and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Food delivery service DoorDash points out that meals from big chains including Wendy’s, The Cheesecake Factory and Chipotle are now available through its app. Kabbage’s self-described “10 Minutes in the Future Spokesguy” explains how quickly it can deliver money to small businesses in need of funding. And ’70s-style buddy cops help Dunkin’ promote its Dunkin’ Go2s specials.
Jan
15
Hiscox: The Hack
Posted in: Uncategorized
In its latest cyber initiative, global insurer Hiscox, a specialist in small business and cyber insurance, collaborated with Brompton Bicycle to stage a ‘real world’ hack – simulating the effects of a cyber attack by constructing a complete clone of their east-London store overnight, hiring look-a-like staff and even stocking the shelves with counterfeit merchandise.
Jan
15
Amorim: Choices
Posted in: Uncategorized
Wise is the new sustainable product of Amorim Flooring, one of the most recognizable cork brands of the world. Our challenge was to announce the groundbreaking nature of this product through a powerful story.
We came up with the concept of a pavement as a stage. A stage where you can be whatever you want and make your own choices. To highlight the features of it, BY counted with António Casalinho, a renowned Portuguese ballet dancer. Through his organic moves, we are led on a journey of dedication and choices in a continuous parallelism between the features of pavement and the art of dancing.
This was a singular way to communicate a unique product on the market, combining elegance, art and sustainability in just one film.
Jan
15
Netflix Raises Prices for U.S. Subscribers in Bid to Keep Streaming Edge
Posted in: UncategorizedThe company said it would increase rates for its 58 million subscribers in the United States 13 to 18 percent, its biggest increase since it started its streaming service 12 years ago.
Jan
15
Alicia Keys Announces She Will Host the Grammy Awards
Posted in: UncategorizedThe musician, a 15-time winner herself, takes over from James Corden a year after the Grammys faced backlash over gender diversity.
Jan
15
No Regrets: A Boozy Wake for Bygone Magazine Editors
Posted in: UncategorizedRetail moguls toast their own struggling industry at separate gala.
Jan
15
Netflix hikes price to $13 a month
Posted in: Uncategorized
Netflix Inc. is raising its U.S. prices for the first time since 2017, with its most popular plan increasing to $13 a month from $11.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” the company said in an emailed statement.
The price hike is the largest since Netflix launched its streaming service 12 years ago and is the first time an increase will hit all 58 million U.S. subscribers, the Associated Press reported.
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